September 15, 2011

Manila International Book Fair - Sep 14-18, SMX

The Manila International Book Fair, is one of the longest-running book fairs in Asia, and the undisputed premiere book event in the country. The fair runs September 14 to 19, 2010 at the SMX Convention Center, Mall of Asia Complex, Pasay City.

This is an early Christmas shopping with the best selection in books : fiction, non-fiction, cook books, children's books, Filipiniana, textbooks, professional books, references, fitness books, magazines, educational toys and many more.

For over three decade, the Manila International Book Fair has contributed to the reading awareness, and education of the Filipino people. The fair showcases thousands of books, magazines, periodicals, journals, and other educational materials and equipment by at least 150 local and foreign exhibitors. It has become a venue for members of the book industry to address market demands – institutional buyers walk alongside bibliophiles, publishers' representatives negotiate their latest titles with booksellers, publishers promote their books with their authors and artists.

The fair features various events including book launchings, storytelling sessions and competition, robotics demonstrations, seminars, forums, lectures, and Bible quiz championship,

The fair is organized by Primetrade Asia, Inc., in partnership with the Asian Catholic Communicators, Inc., the Book Development Association of the Philippines, the Overseas Publishers Representatives’ Association of the Philippines, and the Philippine Booksellers Association, Inc.

General Information
Exhibit Halls 1 – 4, SMX Convention Center, Mall of Asia Complex, Pasay City, Metro Manila
September 14 - 18, 2011
10:00 A.M. – 8:00 P.M.
Primetrade Asia, Incorporated
5th Floor Accelerando Building,395 Sen. Gil Puyat Avenue, Bry. Bel-Air, 1209 Makati City, Metro Manila
Telephone Nos. (632) 896-0661, 896-0682 • Fax No.: (632) 896-0695
Book Development Association of the Philippines (BDAP)
Asian Catholic Communicators, Inc. (ACCI)
Philippine Booksellers Association, Inc. (PBAI)
Overseas Publishers’ Representatives Association of the Philippines (OPRAP

Association of Special Libraries of the Philippines (ASLP)
Medical & Health Librarians Association of the Philippines (MAHLAP)
Ortigas Center Library Consortium (OCLC) Inc.
Philippine Association of Academic and Research Librarians (PAARL)
Philippine Association of Teachers of Library Science (PATLS)
Philippine Librarians Association, Inc. (PLAI)
University of the Philippines Library Science Alumni Assn. (UPLSAA)

A fully integrated visitor promotion campaign shall be launched by the Organizer to ensure maximum attendance of trade visitors. 

A tri-media campaign shall be implemented. Print advertisements shall be released in major broadsheets and magazines while radio and television announcements shall be coordinated with the networks.

Awareness is created through news/photo releases and feature articles in major newspapers and magazines and plugs in TV and radio stations. Each exhibitor is encouraged to submit articles and photographs of their latest news or products for inclusion in the event’s general publicity efforts. 

Special Events
To hype up the fair's festive and educational atmosphere, exhibitors and sponsors are encouraged to draw up their line-up of special events such as book launchings, seminars and workshops, quiz competitions and educational video screenings in coordination with the Organizer. 

Collateral Materials
Posters, billboards, streamers and banners shall be installed in strategic areas to generate greater awareness among the general public. Posters and flyers shall also be supplied to exhibitors for their own distribution to branches and other target areas.

Visitor Mailers/MIBF Informational Kits
Visitor mailers are disseminated to the general public in major public areas. The Organizer shall invite organizations, associations, public and private institutions through formal invitations and fax transmittals. MIBF Kits and Fact Sheets are distributed to potential and existing customers of booksellers and publishers such as various schools, colleges and universities as well as seminaries, congregations, parishes, non-government organizations, government agencies and private institutions. 

nvitations outlining dates, time and summary of exhibits, shall be circulated to key target groups. Although the Organizer shall provide general event tickets to exhibitors, participating companies may also prepare tickets approved by the Organizer for their own distribution to clients and guests. 

Trade Associations
To encourage networking among different organizations, all major trade associations shall be invited to attend the fair. 

E-Media Marketing
The Organizer maintains its own website for the book fair: for announcements and updates relevant to its partner organizations, exhibitors, sponsors and prospective visitors during the event. Visitors may browse through useful information that would entice them to visit the event. Electronic messages are also created for e-mail blasting to hype up interest for the event. 

Exhibition Trade Directory
An exhibition directory shall be produced to serve as a comprehensive guide of the event. It shall include pertinent information about each exhibitor, ten (10) lines shall be allotted to each exhibitor free-of-charge. Exhibitors may likewise advertise in the directory at an additional cost.
Exhibit Profile

Children's Educational Materials 
Comic/Graphic Novel 
Continuing Education Programs 
Distance and Online Learning 
Education & Training Institutes 
Educational Plans
Enrichment Programs 
External Degree Courses 

General Publishing
Industry Services and Supplies 
Industry Training Programs 
Intl./Books in Foreign Languages 
Language Schools
Multi-Media and Software 
Online Book Stores 
Open Universities 
Printers/Printing Equipment 
Professional Dev'p. & Training 
Publishers Technology 
Retailer Services & Supplies 
School & Office Supplies 
Small Press/University Press 
Training Materials & Equipment 
Travel books/maps/globes 
Tutorial Services/Schools 
Web Design Studios

Visitor Profile
Acquisition Editors/Rights Director
Advertising/Sales/PR Consultants
Bookstore Chains
Educational/Professional Instructors
Independent Publishers' Reps
Independent Booksellers 

Literary and Rights Agents
Online Booksellers
Potential Workforce
Published Authors
School Leavers
Specialty Bookstores
University/College Bookstores
Working Adults

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