Coca Cola has unveiled a new line of fashionable bottles, one of which draws inspiration from Madonna's cone bra ensemble.
Madonna Inspired Diet Coke Bottles was created by celebrated French designer Paul Gaultier, who was recently appointed as the creative director of the fizzy drinks giant. He has now used the original outfit as the inspiration behind two new beverage-bottle designs. His first order of business was to create the new bottles, showing off not only the Queen of Pop's signature look, but his own: white and blue stripes.The cream-colored Madonna bottle is painted with a fishnet corset and, of course, cone bra. John Paul Gaultier is the man who created Madge's iconic 1990 outfit.
Coke has long been a partner to fashion, having worked with Karl Lagerfeld and Dolce and Gabbana in the past, but now the cola brand is taking it a step further, mixing music history and style into one campaign.
Watch a TV spot for the new Coke campaign below: