21st NRCE - Taking Customer Experience To New Heights

The 21st National Retail Conference (NRCE), the  country's biggest retail industry event will be held at the SMX Convention Center in Pasay City on August 9 to 10.

Themed, "Shopping. More Fun in the Philippines – Taking customer experience to new heights," - - NRCE. 

That is the focal point of this year's premier twin exhibition of retail suppliers and service providers -  National Retail Conference and Stores Asia Expo.

Department of Tourism Secretary Ramon Jimenez to speak on the campaign's synergy with retail industry growth and more fun shopping experience. William Schultz, president and CEO of Coca-Cola Bottlers Philippines Inc., will deliver the conference keynote message.

Coca-Cola's participation in this year's NRCE is expected to further elevate the "fun" aspect of the conference as the brand celebrates "100 Year of Happiness."

There will be two panel discussions each day at NRCE:
Day 1 – (AM) -  digital marketing and online commerce.
            (PM) -  “Global Brands in Local Shores: 
                          How Local Brands Can Compete and Succeed vis-à-vis International Brands."
Day 2 - Luminaries from retail and property development - “Retail Entertainment: Creating a New Level of Customer Experience"
             (AM) -  how shopping and leisure are intertwined
             (PM) -  “The New Turks of Retailing.

Other topics include the competitive edge of socially responsible businesses, licensing opportunities for retailers, the retailer’s role in advocating a sustainable lifestyle, and transforming employees into brand ambassadors. There will also be a plenary session on using an initial public offering (IPO) as a tool for retail business growth.

Over 800 retail owners, suppliers, CEOs, and top level executives are attending the 2- day conference and exhibit. Each year, NRCE invites experts from the retail industry and other related sectors to cover relevant aspects of retailing. Chief among the bevy of topics at this year’s NRCE are strategies for driving growth and customer engagement

The 21st NRCE is proudly presented by PLDT Alpha Enterprise, SM Department Store, Hewlett Packard, Robinsons Malls, Araneta Center, Ayala Malls, Meralco, IBM Philippines, DHL Supply Chain Phils., Inc., Festival Supermall, Wilcon Depot, Celine, The Philippine Star, BusinessWorld, ABS CBN, Schutzen, Mobext, Inc., Crossover 105.1., Entrepreneur, Focalcast, Q Creatives, Cylix Technologies, Mediamagnet, Catalyst Media, Infinite Grafix, Travel Club, APL Logistics, Avolution, Live Media, Starmall and Bayantel.

For registration and other inquiries, visit www.nrceph.com, call PRA at 687-4180/4181 and 0919-6481231, or emailinfo@philretailers.com or ebbs@philretailers.com.


Franc Ramon said...

This is really a good event to boost customer satisfaction and make shopping really a more fun experience in the Philippines.

Chrisair said...

for sure that this event will gonna be so much fun

Jennifer Adams Juan / Kicking Pinay / Sexy Nomad said...

This is awesome! I think this retail conference would be great for both old and budding entrepreneurs! Kudos to the organizers. :)

seny said...

Cool! hope this event will help to attract more investors,entrepreneurs and as well as Philippine tourism.

Robi Marapao said...

Having a conference like this will help entrepreneurs expose to several insights and ideas that will lead them to success.

Gigi Beleno said...

After this event, I think shopping experience in the Philippines will really be more fun.

Janine Daquio said...

this kind of conferences will make people be open-minded with businesses. This also promotes consumer-awareness regarding with how competitive the local products are.

Teresa Martinez said...

This event is a must for business people, people who would like to go into business, and people who like patronizing businesses.

Mas said...

It would be interesting to know how local brands strategize to compete with international brands.

Archie de Lara said...

Retailer play an important role in the economy. This is a bright idea that will benefit the consumers.

merlmd said...

It is good that there is a topic on social responsibility. In this way all our spending results to something positive for the country.

AyLin said...

Shopping is more FUN in the Philippines! Indeed! This NCRE could boost our customer satisfaction awareness and can give us idea on how to start business. ^-^

Viviene Tan said...

I agree with you AyLin; that Shopping is more fun in Philippines that’s why this is the habits of many Filipino’s now.

Viviene | shopping mall in Philippines


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