November 11, 2012

Coca-Cola opens the Christmas Holiday by Tree Lighting Event at the Araneta Center

The Christmas holidays are fast approaching. Spreading  joy and happiness and bringing smiles to the faces people, Coca-Cola opens the Christmas Holiday by Tree Lighting Event at the Araneta Center.  Many happy people watch the actual lighting of Coca-Cola Christmas tree. The giant Christmas tree stands 100 feet and with over 10,000 lights.
The tradition of happiness lives on at the Coca-Cola Tree Lighting last Saturday November 9! This is a towering reminder to the Filipinos to let happiness live on. Families and friends gather around the biggest tree in the country to collectively open happiness.

Despite a trying year, the Filipinos continue to show the rest of the world what it means to be happy. Faced with economic, social and environmental challenges, we turned these into an opportunity to show that even though we are beaten to the ground, we find ways to rise up and collectively buoy each other up back to happiness. Thus, our nation’s collective happiness is brighter than ever. Coca-Cola is inspired by this unique Filipino story.

On its 100th year, Coca-Cola pays tribute to the Filipinos for believing in happiness. The magical season of Christmas is the perfect backdrop to rally the Filipinos to continue believing in happiness. Coca-Cola sparks among us this season that it is not about the big gifts nor the big gestures that make Christmas special, but rather the small and meaningful things that we express and share with one another – the warm and welcoming spirit, the acts of generosity and even shared meals - to make someone happy.

Coca-Cola kicked off the tradition of happiness through a simple celebration. A Grand Christmas Salu-Salo was prepared and shared among the attendees. The salu-salo table was joined by Coca-Cola and Araneta Center officials, media, Bb. Pilipinas winners, and a roster of Kapuso and Kapamilya. 

The celebrities from Kapamilya  network who joined the event were KZ Tandingan, Matteo Guidecelli, Enrique Gil, Jessy Mendiola and Joseph Marco. From the Kapuso, stars joined the the event were Thea Tolentino, Alden Richards, Louise delos Reyes and Jeric Gonzales.

This celebration was hosted by ABS-CBN’s  Robi Domingo and Megan Young. X-Factor Philippines Grand Champion KZ Tandingan performed and she sang the official Christmas theme song of Coca-Cola entitled “Ako.”
I'm glad to see my friends, the OPM boyband 1:43 performed as the finale number.

Everyone enjoyed this celebration with the flowing food, and giveaways,  cupcakes, cotton candy, popcorn, ice cream and  the refreshing Coca Cola drinks! 

And what better way to enjoy all of these yummy treats but be complimented by no more than the Filipino family’s meal partner for 100 years—Coca-Cola.
Cecile Alcantara, President of Coca-Cola Foundation Philippines and Adel Tamano, Public Affairs and Communications Director of Coca-Cola Philippines shared exciting news on the delivery and soon turnover of the 100th schoolhouse in Matuog Elementary School, Tayasan, Negros Oriental. This is a response to the commitment made earlier in the year to bring more happiness to Filipinos by providing access to quality education.

Coca-Cola President Guillermo Aponte also gave an inspiring message that highlighted the importance of 100 years of happiness. The Coca-Cola President headed a toast joined by celebrity guests, government officials, Araneta Group Officials and media friends. This symbolized the company’s commitment to open more happiness to Filipinos in the next 100 years to come.

Through this annual celebration, Coca-Cola continues to inspire and encourage Filipinos to share more moments of happiness.

Coca-Cola encourages you to go and make someone happy today, because we believe that the more happiness we share, the more happiness will also return to us.

Enjoy the wonderful world of Coca-Cola! To the next 100 years of happiness! 
Ituloy ang Happiness! 

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