The Christmas holidays are fast approaching. Spreading joy and happiness and bringing smiles to the faces people, Coca-Cola opens the Christmas Holiday by Tree Lighting Event at the Araneta Center. Many happy people watch the actual lighting of Coca-Cola Christmas tree. The giant Christmas tree stands 100 feet and with over 10,000 lights.
The tradition of happiness lives on at the Coca-Cola Tree Lighting last Saturday November 9! This is a towering reminder to the Filipinos to let happiness live on. Families and friends gather around the biggest tree in the country to collectively open happiness.
Despite a trying year, the Filipinos continue to show the
rest of the world what it means to be happy. Faced with economic, social and
environmental challenges, we turned these into an opportunity to show that even
though we are beaten to the ground, we find ways to rise up and collectively
buoy each other up back to happiness. Thus, our nation’s collective happiness
is brighter than ever. Coca-Cola is inspired by this unique Filipino story.
On its 100th year, Coca-Cola pays tribute to the
Filipinos for believing in happiness. The magical season of Christmas is the
perfect backdrop to rally the Filipinos to continue believing in happiness.
Coca-Cola sparks among us this season that it is not about the big gifts nor
the big gestures that make Christmas special, but rather the small and
meaningful things that we express and share with one another – the warm and
welcoming spirit, the acts of generosity and even shared meals - to make
someone happy.
Coca-Cola kicked off the tradition of
happiness through a simple celebration. A Grand Christmas Salu-Salo was prepared and shared among the
attendees. The salu-salo table was joined by Coca-Cola and Araneta Center officials, media, Bb. Pilipinas winners, and a
roster of Kapuso and
Kapamilya.
The celebrities from Kapamilya network who joined the event were KZ Tandingan, Matteo
Guidecelli, Enrique
Gil, Jessy Mendiola and Joseph Marco. From the Kapuso, stars joined the the event were Thea Tolentino, Alden Richards, Louise delos Reyes and Jeric Gonzales.
This celebration was hosted by ABS-CBN’s Robi Domingo and Megan Young. X-Factor Philippines Grand Champion KZ Tandingan performed and she sang the official Christmas theme song of Coca-Cola entitled “Ako.”
I'm glad to see my friends, the OPM boyband 1:43 performed as the finale number.
Everyone enjoyed this celebration with the flowing food, and
giveaways, cupcakes, cotton candy,
popcorn, ice cream and the
refreshing Coca Cola drinks!
Cecile Alcantara, President of Coca-Cola Foundation
Philippines and Adel Tamano, Public Affairs and Communications Director of Coca-Cola
Philippines shared exciting news on the delivery and soon turnover of the 100th
schoolhouse in Matuog Elementary School, Tayasan, Negros Oriental. This is a
response to the commitment made earlier in the year to bring more happiness to
Filipinos by providing access to quality education.
Coca-Cola President Guillermo Aponte also gave an inspiring message that
highlighted the importance of 100 years of happiness. The Coca-Cola President
headed a toast joined by celebrity guests, government officials, Araneta Group
Officials and media friends. This symbolized the company’s commitment to open
more happiness to Filipinos in the next 100 years to come.
Through this annual celebration, Coca-Cola continues to
inspire and encourage Filipinos to share more moments of happiness.
Coca-Cola
encourages you to go and make someone happy today, because we believe that the
more happiness we share, the more happiness will also return to us.
Enjoy the wonderful world of Coca-Cola! To the next 100 years of happiness!
Ituloy ang Happiness!
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