November 20, 2012

Maliwanag ang Pasko 2012



Christmas waves a magic wand over this world, with the personal thoughtfulness, the warm human awareness, the reaching out of the self, everything shines and more beautiful!

Maliwanag ang Pasko has been Meralco’s signature Christmas CSR campaign for the last 6 years. Through all these years, Maliwanag ang Pasko has helped send thousands of underprivileged children all over the country to school, helping them on their way towards a brighter future. Each child sent to school was made possible through the kind and generous participation of many Filipinos who lit up their homes during Christmas.

For 2012, Maliwanag ang Pasko is poised to become even bigger and brighter than the previous years.
This year, Meralco partnered with the Department of Tourism (DOT) to brighten up the country even further during Christmas. Maliwanag ang Pasko is a campaign that strategically aligns with the DOT’s vision of putting the Philippines on the global tourism map. Moreover, Meralco is also partnering with different commercial establishments and Local Government Units to establish special Liwanag Parks all over Metro Manila.

We have witnessed last Friday, November 16, 2012, in the Meralco Multi-Purpose Hall, Meralco Compound, Ortigas Ave. , the announcement of the partnership between Meralco headed by Manny V. Pangilinan and Department of Tourism lead by Sec. Mon Jimenez. It was attended by Meralco execs and partner Local Government Units represented by respective Mayors and their offices.







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