September 2, 2013

Max’s Celebrates Filipino Tradition with the first Grand Inaanak Fun Day at SMX

Max’s Restaurant held the first and biggest “Grand Inaanak Fun Day” at the SMX Convention Center, Mall of Asia Complex in Pasay City. Global Filipino brand Max’s celebrates Filipino tradition with “Ninong Ko Si Max”  as it was introduced in 2011.
Gathering over 2, 800 participants, Max’s Grand Inaanak Fun Day embraces the kinship tradition through a fun-filled day with Ninong Max’s “inaanaks” and their families.
Fun and meaningful, “Ninong Ko Si Max’s” campaign pays tribute to the iconic member of the Filipino’s extended family – the Ninongs! Max, the celebrated figure behind Max’s Restaurant was launched as the official godfather of every child who will celebrate their christening reception at Max’s Restaurant. Every year, until they reach the age of 7, inaanak’s will receive Christmas and birthday presents from their doting Ninong Max.
With a minimum purchase of PhP200, for every store visit, they will also be privileged to receive yummy freebies like Max’s Corner Bakery’s oven-fresh treats. On top of these, they will also get a 15% VIP discounts on their 1st and 7th birthday celebrations at any Max’s Restaurant in the country.
At Max’s Grand Inaanak Fun Day, participating kids were reunited with other inaanaks and treated to a free showing of “Superbook,” the animated series imbibing Christian values, an engaging Musical Theatre Play by Trumpets Playshop and other interactive activities to delight kids. Max’s, being such a nostalgic brand that has nurtured family relationships for generations, has always been the venue-of-choice among Filipinos for milestone festivities like graduations, anniversaries, especially baptisms.
“Max’s Restaurant has celebrated the most important milestones in almost every Filipino family for nearly seven decades. In all these years of sharing treasured memories together, Max’s has played a very important role in strengthening family relationships from generation to generation. With Max’s first Grand Inaanak Fun Day, we want to create a unique and memorable experience that will transcend the tightly-knit family tradition that is inherent among Filipinos,” sharedMs. Ghena Austero, Max’s Marketing Manager for Dine-in, Functions and Events.
Learn more about Ninong Max’s growing family and how you can be an official “inaanak.”
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For more details, visit and be a member of Max’s official Facebook fan page. 

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