September 20, 2013

PRIMARIES Pops Up in Power Plant Mall

Rockwell Land’s Newest Subsidiary To Bring Manila’s First Pop Up Model Unit to Life

Drop by the Power Plant Mall’s North Court on September 23-29 as Primaries, Rockwell Land’s newest property development subsidiary, unveils Manila’s first pop up model unit of 53 Benitez, the premiere mid-rise project in its portfolio. 

A defining first in the country, Primaries’ pop up model unit redefines the shopping experience for a home, making it more exciting and experiential. Get the chance to experience the quality of a Primaries development as you walk through the rooms of this life sized dollhouse. Let your imagination soar as you envision how you can dress up the interiors of what could be the home where your dreams can take flight. See endless possibilities of exciting home concepts that will serve as the backdrop of the resounding laughter of your kids. 

“With Primaries, Rockwell Land’s formidable brand will now be more accessible to everyone with functional, universal and quality living spaces at friendlier prices. With Manila’s first pop up model unit, we are elated to offer our mall goers the opportunity to travel instantly to another place and time at their own convenience to see a possible and well planned future in a Primaries development,” says Primaries Senior Vice-President Malou Pineda.

The innovative, family-focused design of 53 Benitez will be showcased in the live 63 square meter two bedroom unit, as only Primaries, a Rockwell Company, can deliver. Let the sleek, quality finishes in their actual dimensions take your breath away. Get a preview of how your own unit can serve as a blank canvass to be filled with the fondest memories that you have yet to make with your family. For interior design aficionados, get new and refreshing decor ideas from the pop up’s Scandinavian design, which displays the flawless maximization of space in 53 Benitez. The pop up unit presents a home definitely made for space. 

Hand pick your own 53 Benitez home, as friendly property specialists will also be on available to talk you through the features of 53 Benitez beyond what can be seen from the pop-up model unit – from the community setup of the picturesque two tower project encircled by lush landscaping and pocket garden,. They can help you visualize the project’s unparalleled amenities like the pool, playground, fitness center, and essential retail services. Don’t forget to ask them to explain rare design components of 53 Benitez’ floating corridors and private bridgeways that assure security and privacy, as well as an abundance of natural lighting and ventilation.

Primaries, Rockwell Land’s newest subsidiary, was launched early in 2013 to provide functional and quality living spaces for the broader market. 53 Benitez, the pioneer mid-rise project in its portfolio and located in between New Manila and Quezon City, will provide the ideal space that is derived from a real understanding of your needs.

For more inquiries, please call 828-9888 or visit

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