Celebrating unparalleled excellence as one of the leading detergent brands in the country, Champion Detergent reaches a landmark development in its already impressive roster of products with the release of CHAMPION FABRI-CON, Liquid Fabric Conditioner with Freshness Capsules. The entry of this latest offering coincides with the 50th year Anniversary celebration of the company that pioneered the Champion brand, Peerless Products Manufacturing Corporation.
With Champion Fabri-Con, quality materials for softening laundered clothes gets bannered with a elegantly complex fragrance profile well-balanced, and consistent from when you smell it in the containing bottle to the end-result in washed clothing. Moreover, this fragrance is time-released for all-day freshness, no small thanks to its freshness capsules -- fragrance in micro-capsules that are embedded on the fabric after using Champion Fabri-con. Eventually the fragrance in these capsules are released in your clothes throughout the day, bringing you back that comforting feeling of home.
This latest offering from Champion is being represented by its latest celebrity endorser, Ms. Judy Ann Santos of television and film fame. “When we talk about Champion, it’s all about high quality. It’s about top-of-the-line ingredients, which is also true for this new product with its quality fragrance oils that release a fresh, airy fragrance throughout the day. And that’s what I love about it," she says.
“I use it everywhere, and I always get wonderful end-results. Aside from softening, it also leaves this powdery fresh scent in all my fabrics – whether it’s home linens like blankets and curtains, or the clothes of my loved ones. That’s the power of Champion Fabri-Con. It makes you feel right at home,” she continues.
It also comes in a technology variant called Champion Infinity Fabri-con -- with a 1-Rinse Formula to hasten the rinsing process, as well as Anti-Bacterial ingredients that stop the growth of malodor-causing bacteria on clothes. As such, it offers two benefits that the target market deem important for the category -- savings on water and effort with its 1-Rinse formula, and assured fresh-smelling clothes with its Anti-Bacterial feature, even when fabrics are dried indoors or during rainy weather.