November 24, 2013

Electrolux Digital Brand Ambassadors

Leading home appliance brand Electrolux introduces its new set of digital brand ambassadors to represent the latest Electrolux campaign, Wear Your Passion.

Celebrity mom Cheska Garcia-Kramer, celebrity chef Rosebud Benitez-Velasco, and mompreneur Janice Villanueva were chosen to be part of the new Electrolux campaign. “Their passion for their craft and credibility in their respective fields made them the perfect choice for Electrolux,” says Andrea Pionilla, Marketing Manager, Electrolux Philippines, Inc.

“The clothes we wear reflect the different hats we put on each day, but taking care of our clothes consume so much of our time and effort. With the help of the new Time Manager Washing Machine, you’ll have more time for your passions without worrying about your laundry,” says Pionilla. She adds, “Through the Electrolux Wear Your Passion campaign, we want to encourage every woman to make time for themselves and to pursue and flaunt their passions through the clothes that best represent them.”

“Being a mom is my ultimate passion in life. My family will always be my first priority,” says Cheska Garcia-Kramer. Having been in the entertainment industry for years, Cheska definitely knows how to balance work and family life. Despite her busy schedule, Cheska is a hands-on mom to her three lovely children, Kendra, Scarlet, and Gavin and a caring wife to PBA player , Doug Kramer.

Chef Rosebud Benitez-Velasco is very passionate about food and cooking. She spends most of her time in the kitchen creating delicious dishes but still makes sure to spend quality time with her children and husband. “Nothing is more rewarding than doing what I love most–being a chef, mother, and wife at home,” shares Chef Rosebud.

Janice Crisostomo-Villanueva joins Chef Rosebud and Cheska in the Wear Your Passion campaign. Janice is not only a entrepreneur but is also a passionate advocate of active parenting and breast-feeding. Janice is the founder of Mommy Mundo, an online portal of family-focused resources comprised of an active community of over 30,000 moms. Janice shares, “Sharing my passions with other moms and helping them in their roles in the family is what I love most about my job.”

“Our digital brand ambassadors will not only share what they are passionate about but also encourage everyone to have guilt-free time doing the things that they love to do with the help of Electrolux home appliances,” adds Pionilla.

For more news and updates about the Electrolux Wear Your Passion campaign, 
or follow @ElectroluxPH on Twitter and Instagram.

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