“Servicing the Filipino people— that’s what we’re really here for. Our work is tough. There is so much stress, sacrifices, and sleepless nights. But at the end of the day, what keeps us going is the mission to reach out to Pinoys all over the world.” --- Cory Vidanes
ABS-CBN Broadcast Head Cory Vidanes was among the 14 personalities recognized by People Asia magazine in its annual “People of the Year” for her vital role in the achievements of the country’s largest media conglomerate over the past years, particularly her involvement and passionate support for the network’s public service campaigns.
In its 14th anniversary issue, People Asia highlighted how Vidanes can work quietly on the sidelines and achieve greatness without calling much attention to it.
Aside from spearheading campaigns that further increased ABS-CBN’s ratings, Vidanes has been very much involved in the network’s public service projects that include the network’s recent “Tulong Na, Tabang Na, Tayo Na” campaign for the victims of super typhoon Yolanda.
“I feel that I was put in this place by God because this is my purpose. If I can touch, empower or inspire the Filipino in any way I can, then I will always stay in ABS-CBN,” she added.
Other ABS-CBN personalities included on the list were actor Coco Martin, who was recognized for his contribution to Philippine television and cinema, and Miss World 2013 Megan Young, for being the first Filipina to win the much-coveted title after 62 years and for her embodiment of the pageant’s credo ‘beauty with a purpose.’
In 2010, ABS-CBN president Charo Santos-Concio was also among the “People of the Year” awardees for being the first female president of the country’s leading media corporation.
People Asia began the ‘People of the Year’ awards back in 2004. It aims to recognize world-class Filipinos who have made the country proud with their achievements, advocacies, and notable contributions to the Filipino society.