January 14, 2014

Earth Hour 2014

Something revolutionary is happening in the coming days. Are you ready to use your power?

For the past few years, Earth Hour has made a massive impact around the world thanks to the power of the crowd. But for 2014, we want to make an even greater..

Earth Hour's mission is to unite people to protect the Planet. 

Check the Earth Hour 2014 at www.earthhour.org.

Earth Hour - Your Power Amplified. Multiplied. Globalised. Saturday March 29th at 8:30PM. Use #YourPower at www.earthhour.org 

In 2007, WWF-Australia inspired Sydney-siders to show their support for climate change action in the first ever Earth Hour event. It showed that everyone, from children to CEOs and politicians, has the power to change the world they live in. In Sydney, Australia, 2.2 million individuals and more than 2,000 businesses turned their lights out for one hour to take a stand against climate change.

In 2008, the plan was to take Earth Hour to the rest of Australia. But then the City of Toronto, Canada, signed up and it wasn’t long before 35 countries and almost 400 cities and towns were part of the event. It said something compelling to the world: that the climate challenges facing our planet are so significant that change needs to be global.

With the invitation to ‘switch off’ extended to everyone, Earth Hour quickly became an annual global event. It’s scheduled in late March – closely coinciding with the equinox to ensure most cities are in darkness as it rolled out around the Earth.

In 2011, Earth Hour saw hundreds of millions of people across 135 countries switch off for an hour. But it also marked the start of something new – going Beyond the Hour to commit to lasting action on climate change. In 2012, Earth Hour celebrated its largest event to date with more than 7000 cities and towns in 152 countries and territories switching off their lights, and with hundreds of thousands of people accepting an 'I Will If You Will' challenge to take their commitment to the planet beyond the hour. With the power of social networks used to promote the campaign, Earth Hour is working towards an interconnected global community committed to creating a more sustainable planet.

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