Proceeds from LINE’s special-sticker campaign to help storm-battered communities in PH
LINE, the world’s leading mobile platform with 330-million users, has donated funds raised by its “Pray for the Philippines” special-edition sticker set to victims of Super Typhoon Yolanda.
The stickers, which were sold worldwide through the LINE Sticker Shop from November 15 to December 31, 2013, generated over Php25-million (58,773,190 Yen). The proceeds have been forwarded to relief and rebuilding efforts in storm-battered communities in Visayas and Mindanao.
To express LINE’s support for the cause, Akira Morikawa, the company’s CEO, paid a courtesy call to the Philippine embassy in Tokyo, Japan this past week. Morikawa sat down with Ambassador Manuel Lopez to present the proceeds from LINE’s “Pray for the Philippines” campaign.
He was likewise given updates about ongoing relief operations in the country.
The donations were transferred to the Philippine Red Cross last January 10, 2013, with the assistance of the Japanese Red Cross.
Greg Kim, Senior Manager at LINE Plus Corporation said that they are grateful for the donors from around the world for making this generous contribution possible.
“LINE has been in the Philippines for two years now, and our relationship with the country and its people will be strong through thick and thin,” he adds.
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