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February 22, 2014

Pioneer kicks off 60th anniversary with Stories of Friendship Video Competition

“A friend is someone who shares your dreams through life’s ups and downs.” – Pioneer Insurance

To celebrate its 60th year in serving (the) Filipinos as a friend whom you can depend on to get through life’s ups and downs, Pioneer is launching an exciting contest entitled “Stories of Friendship Video Competition” to college students nationwide.

Using today’s technology, participants – who are 15 to 24 years old – are encouraged to produce a three-minute (or less!) video showcasing their take on friendship. Whether narrative or music video, it’s up to them how they can put their imagination into reality.

Interested students can now submit their masterpiece in a brown envelope containing the following requirements:

• Filled-out Submission Form (downloadable at
• Photocopy of Student ID for SY 2013-2014
• Three (3) DVD copies of the official video entry with a maximum resolution of 280/720, in video encoding format of MPEG-4/H264, and saved in MP4 video format.

The envelope should be labeled “Pioneer Stories of Friendship Video Competition” by (NameofParticipant–School) and addressed to Marketing and Services Communications, 4F Pioneer House Makati, 108 Paseo de Roxas, Legaspi Village, Makati City.

They have until April 21, 2014 to send in their video entries.

A group of judges composed of practitioners from the Film and Advertising Industry will pick eight (8) entries that will be invited to an awarding ceremony. The exciting part is that, the chosen videos will make their debut on the big screen. Selecting will be based on the following criteria:

• 30% Content 
• 30% Technical Excellence 
• 20% Creativity 
• 20% Impact

Relevance to the theme Production design Overall video presentation Emotional engagement

Online Favorite Award will be given during the awarding ceremony that is set to take place on May 23, 2014. In addition, two (2) lucky voters will be picked in a raffle to win P5,000 each plus insurance coverage from Pioneer.

Pioneer House Makati 108 Paseo de Roxas, Legaspi Village, Makati City 1229, Philippines Tel: +63 2 812 7777 • Fax: +63 2 817 1461 •

Meanwhile, final winners of the “Stories of Friendship Video Competition” will receive cash prizes with insurance coverage from Pioneer.

Grand Prize P120,000 + Insurance Coverage
2nd Place P80,000 + Insurance Coverage
3rd Place P40,000 + Insurance Coverage
Online Favorite P20,000 + Insurance Coverage
Consolation Prizes P10,000 + Insurance Coverage

For the complete details of Pioneer’s “Stories of Friendship Video Competition,” feel free to visit or

For inquiries, call Kris Ngitngit at (02) 812-7777 local 455.

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