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March 29, 2014

Smart, Deezer tie up to bring world of music to PH mobile users

Here's a great news and updates from the Philippine mobile leader Smart Communications, Inc. (Smart)!

Smart Communications, Inc. announced a strategic and exclusive partnership with leading global music streaming service Deezer to bring the full breadth of music experience to mobile users in the country through Deezer’s Premium+ service.

With Deezer Premium+, more than 72 million Smart mobile subscribers nationwide will be able to enjoy unlimited web and mobile access to the most number of music tracks online and offline, all in high-quality and without the interruption of ads.

Deezer’s availability in more than 180 countries will also allow Smart to provide a seamless experience to mobile users who want to be able to listen to their favorite songs wherever they are, whether they are in the Philippines or overseas.

Smart will soon announce affordable streaming rates and promotions with Deezer that both prepaid and postpaid subscribers can enjoy. With this groundbreaking partnership, Smart users will be able to purchase a Deezer Premium+ subscription using only their prepaid or postpaid accounts.

“We are excited to announce this pioneering partnership with Deezer, which will deliver even more exciting music experiences to our subscribers and enhance their mobile lifestyles on the go,” said Mellissa Limcaoco, Innovation and Product Development Group Head at Smart.

“With SPINNR, we promised the total music experience to users at affordable prices. This partnership broadens our portfolio even further with millions of music tracks from Deezer, the largest digital music catalogue in the world, which users can enjoy whether they are here or abroad,” Limcaoco explained. “This strengthens Smart’s expanding suite of mobile content and application offerings that makes us a formidable player in the entire mobile ecosystem.”

“We are delighted to be partnering with Smart, the Philippines’ largest mobile operator, to provide music fans in Philippines easy access to all the music they can consume. This collaboration puts millions of tracks in the hands of millions of mobile users in Philippines whether they are at home or on the go,” added Steven Frank, Business Development Manager for Asia Pacific at Deezer.

Smart’s Limcaoco added that with Smart’s newly modernized network that now includes more than 10,000 4G-capable (HSPA+, LTE/LTE-A) sites all around the country, users will be able to enjoy seamless and unhampered access to various mobile services that include the likes of Deezer and SPINNR.

On mobile devices, the Deezer app can be installed on iOS, Android, Windows Phone as well as Blackberry 10 smartphones and tablets. It can also be enjoyed using traditional desktop browsers in laptops and PCs.

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