Wrangler Philippines, the leader in denim wear, launched the Wrangler Sun Chaser Spring/Summer 2014 collection through the Wrangler Sun Chaser Event held in SM Mall of Asia Main Atrium, April 3.
The event was attended by media and stylish influencers who couldn’t wait to get the first glimpse of Wrangler’s Denim Spa, Denim Sculpt and Keep Cool Collection.
The Wrangler Denim Spa line is the first of its kind in the world. This innovation by Wrangler aims to provide women trendy denim wear with the benefit of moisturizing your skin. Aside from that, the Denim Spa jeans are infused with fruity summer fragrance that’ll not only make you look good but smell fresh too.
With the success of the Wrangler Denim Spa line which was first introduced in the local market last year, Wrangler will introduce a sub-collection of the Denim Spa line this 2014, which is the Wrangler Denim Sculpt. It is the perfect pair of jeans to get your sexy on this summer. The Denim Sculpt line is a body sculpting push up jean that is equipped with angled back pockets and open seams that will help you achieve beautiful looking legs that are to die for.
Wrangler Keep Cool Collection is the summer buddy for all the male beach lovers out there. This is armed with the CoolMax technology, ergonomically designed mesh construction and quick drying fabric allowing all the men out there to experience comfort, style and convenience altogether.
To stay true to its heritage and classic design that made Wrangler a well-loved denim brand, Wrangler also unveiled new styles of shirts and jeans that are all inspired by its vitage design and heritage.
“We are very happy to finally reveal the latest Spring/Summer 2014 trends. As an authentic denim brand, Wrangler ensures that the styles that made Wrangler a household name in the denim wear industry will still resonate in the Wrangler products we put out in the market today. We want the Filipinos to enjoy the same Wrangler - high quality and cutting edge - as how it was when it started,” says Marty Tio of Wrangler Philippines.
The Wrangler Sun Chaser Event is in partnership with StyleBible.ph, FHM Philippines, Preview Magazine and Happy Lemon.