May 26, 2014

"DreamPlay by DreamWorks” , the world's first "Edutainment" Center

“DreamPlay by DreamWorks” will be the first of its kind in the world when it opens later this year, in collaboration with DreamWorks Animation, Melco Crown Entertainment introduces the education-based, interactive entertainment concept. This will be at the City of Dreams Manila, a leisure, gaming and entertainment destination resort currently under development at Entertainment City, Manila, Philippines.

Last Thursday, a media launch when we discovered where ‘Dreams Come to Play’, during the announcement of the City of Dreams Manila held in White Space in Makati City, hosted by Joey Mead.

Melco Crown Entertainment’s leading integrated resort brand, City of Dreams, offers world-class entertainment to its guests from across Asia. The brand’s new resort, City of Dreams Manila, is delighted to bring the DreamWorks brand to Manila, with an exciting ‘World’s First’ education concept based on creating PLAY, CREATE, LEARN experiences.

DreamPlay Blends Entertainment and Learning with Interactive Experiences Featuring DreamWorks Animation’s Most Beloved Characters and Worlds

City of Dreams Manila’s Entertainment Leadership Contributes to Philippines’ Rich Tourism Diversity

Integrated casino resort developer Melco Crown (Philippines) Resorts Corporation ("Melco Crown Philippines" or the "Company"), a company listed on the Philippines Stock Exchange (“PSE”) with trading symbol “MCP” and a subsidiary of Melco Crown Entertainment Limited (“Melco Crown Entertainment”), a developer, owner and operator of casino gaming and entertainment resort facilities in Asia, today announced a collaboration with global branded entertainment company DreamWorks Animation to develop the world’s first DreamWorks-inspired “Edutainment” center at City of Dreams Manila.

Inspired by the mantra of learning through play, “DreamPlay by DreamWorks” is a revolutionary approach to family entertainment. Each experience is designed exclusively for City of Dreams Manila by the artistic and creative forces of DreamWorks Animation and iP2 Entertainment to combine the best elements of the DreamWorks library with the hands-on activities of an education inspired play-center to create a truly one-of-a-kind family adventure.

“DreamPlay” represents an exciting blend of integrated live and digital play spaces, featuring DreamWorks’ popular characters and creative storytelling combined with innovative educational play, appealing to children and adults alike.

Guests will immerse themselves in the world of DreamWorks Animation, interacting directly with their favorite characters through revolutionary experiences. Interactive environments, featuring the very latest digital technologies, will enable kids to engage in a wide range of thrilling activities, interacting with beloved characters from DreamWorks Animation’s world-famous franchises including Kung Fu Panda, Shrek, Madagascar and How to Train Your Dragon. 

“Melco Crown Philippines is delighted to be introducing DreamWorks to the Philippines as we continue our strategy of delivering innovative leisure and entertainment offerings that enhance the leisure destination appeal of Manila,” explained Clarence Chung, Chairman and President, Melco Crown (Philippines) Resorts Corporation.

“Our collaboration with DreamWorks is a further illustration of our expertise in developing world-class, innovative and ground-breaking entertainment for leisure seekers both in the Philippines and internationally. The ‘DreamPlay’ concept delivers an education experience through spontaneous and sensory play that represents an industry first.

Paul Kurzawa, Head of Retail Development & Entertainment, DreamWorks Animation said: "We are very excited to work with Mr. Lawrence Ho and Melco Crown Entertainment to build something that we believe is a truly unique way for children to experience, learn and interact with the characters and worlds of DreamWorks Animation. 

“As a global entertainment brand, we continue to expand our footprint with immersive, year-round fan experiences and ‘DreamPlay’ provides a distinctive opportunity for visitors in a fun and educational setting.

“Harnessing leading digital technologies, this attraction is going to be unlike anything that currently exists and will undoubtedly become a new type of destination for families, both in the Philippines and across the rapidly growing leisure-destination markets of Asia.

In January 2014, City of Dreams Manila introduced Hollywood-celebrity trendsetting Nobu brand, marking the first Nobu Hotel in Asia. With the addition of the world’s first “DreamPlay by DreamWorks” edutainment center, City of Dreams Manila is a further step in realizing its overall vision to deliver world-class and diverse innovative lifestyle and entertainment offerings, and to support the Philippine government’s strategy to broaden the appeal of the Philippines as a leading leisure destination in Asia.

City of Dreams Manila's DreamPlay is set to open this year at Entertainment City Manila by Melco-Crown Philippines, DreamWorks Animation Studios and SM Group of Companies. Thank you Fleishman-Hillard Philippines for this great opportunity to see wonderful world of City of Dreams Manila's DreamPlay.

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