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May 9, 2014

Safeguard officially launches Derma Sense

Safeguard introduces Derma Sense, its first-ever premium line of acne solution products. The brand unveils this latest innovation in collaboration with the Philippine Educational Theatre Association (PETA) in a theater production dubbed “Hashtag: Pimples Anonymous,” an “informance” or information performance that explores teens’ stories of physical and psychological struggles against pimples and how they’re able to overcome these situations.

As part of its commitment in promoting health and hygiene education among Filipino families, Safeguard officially launches Derma Sense to help teens face up against acne.


Safeguard Derma Sense leverages Safeguard’s expertise in skin health and antimicrobial cleansing with the launch of a dermatologically tested line of face and body bars and washes that are proven to help visibly reduce acne in 89% of users. 

“Bacteria are a critical root cause of acne and the first step in managing mild to moderate acne is keeping skin protected from acne-causing bacteria through regular cleansing of the skin using an antimicrobial soap,” shares Dr. Ma. Pilar Lagdameo-Leuenberger, Fellow of Philippine Dermatological Society.


“Safeguard Derma Sense recognizes that the effects of acne can be more than just physical, and that the brand has a role to play in empowering consumers, especially Moms and their teens, in facing up to acne,” Maro Torres, Brand Manager for Safeguard, said. 

Acne vulgaris, also known as acne or red spots, is the most common skin disease worldwide. In a white paper released by the Skin Health Alliance, prevalence of self-reported acne among individuals age 15-25 is documented to be as high as 91%. The study further stresses possible emotional and psychological effects, to quote: “There is probably no single disease which causes more psychic trauma, more maladjustment between parents and children, more general insecurity and feeling of inferiority and greater sums of psychic suffering than does acne vulgaris.” 


Dr. Susan Estanislao, Counseling Psychologist from the De La Salle University Manila, thus reinforces “the need for creating an empowering atmosphere that will help teens overcome these struggles.”

Safeguard Derma Sense advocates the adoption of a regular cleansing regimen with a well-tolerated antimicrobial soap that helps reduce levels of skin bacteria and play a part in early acne management. More importantly, it commits to helping empower parents and teens #FaceUp to acne through resources that aim to pioneer the understanding on the causes, consequences and potential treatment of acne. 

About Procter & Gamble 
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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