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June 25, 2014

Feel at your most beautiful all day, every day with new Olay AquAction and new Pantene Aqua Pure

Inspired by the nourishing power of water, P&G launches its newest innovations in beauty care – Olay AquAction and Pantene Aqua Pure. “Aqua Beauty”, an event recently held at Sofitel Manila, took beauty to new depths and invited Filipinas to dive into radiance.


Summer or not, Filipinas find different ways to deal with the humidity because it affects the way they look and feel. We stay in air-conditioned rooms; we buy cool snacks throughout the day. But nothing beats that fresh feeling after a cool shower – Skin feels hydrated, hair is clean and light. At the beginning of a brand new day, just after a relaxing shower, it’s easy to feel at your most refreshed, your most beautiful.

Wouldn’t it be great if that feeling could last throughout the day?

Help make this happen with new Olay AquAction and Pantene Aqua Pure, which were revealed with amazing synchronized swimming performances.


Watsons Marketing Director Viki Encarnacion said, “We are excited to partner with P&G in the 6th Watsons Red Carpet event. But more than that, we are excited to share innovative products to Filipinas – products that deliver hydration and nourishment for healthy skin and hair.”


New Olay AquAction – Get firm and supple skin.

“Keeping my skin hydrated is a challenge. Throughout the day, it gets dry and loses its suppleness,” Olay ambassador Nikki Gil shared. 
In fact, dry skin is caused by a combination of moisture loss due to the environment and skin fatigue. Skin is like a leaky bucket, constantly loses moisture to its surroundings. By just normal breathing and evaporation from skin, women can lose up to 2 glasses of water a day! In addition to the effects of the environment, P&G scientists discovered a second cause of moisture loss – skin fatigue. This is the loss of skin energy, which means the skin loses its ability to hold on to moisture, causing the “leaky bucket” to be even more leaky as a result. 

To keep skin hydrated and bouncy in the long-term, skincare products need to address both causes of skin moisture loss.

New Olay AquAction with HydraLock technology hydrates to deliver firm, bouncy and supple skin. HydraLock technology is a combination of two powerhouse ingredients that quench the twin causes of skin dryness. P&G has discovered an ingredient that is capable of outperforming hyaluronic acid, an ingredient known to fill and seal skin’s leaky bucket and seen as the current gold standard in hydration care. Known as WSK, this ingredient was extracted from the white jelly leaf, renowned throughout ancient Chinese history and modern times for its beauty-enhancing properties. 

Meanwhile, Niacinamide brings the skin energy level of aged cells back to more youthful levels, so that over time, it gives skin the energy to renew itself, and make components that enable skin to hold onto its own moisture more effectively. The result is 12-hour non-stop hydration and skin that feels hydrated and healthy.

New Pantene Aqua Pure – Hair with body, without the weight

Not to be outdone, Pantene also unveils a new standard in nourishment led by Pantene ambassador Denise Laurel.
Denise Laurel
Denice shares, “Working with Pantene has always been a dream for me and I love how Pantene is constantly producing new innovations for Filipinas.” 

New Pantene Aqua Pure is formulated for the woman who has complained that her hair feels lifeless and weighed down. Pantene Aqua Pure is designed to nourish your hair without the weight for light, clean hair and “the perfect swish”, as demonstrated by Denise.


The new formulation has hair cleansing and nourishment. But the difference lies in the rinse. Clean Rinse technology in Aqua Pure shampoo rinses off quicker to remove traces of excess residue that weigh hair down. Traditional conditioners sometimes made Filipinas feel like their hair was heavy and limp.

Now, new Aqua Pure conditioner gives hair the nourishment from conditioner, while keeping hair beautifully light and virtually weightless. Hair that is light and has body is possible with new Pantene Aqua Pure!

Feel at your most beautiful all day, every day. Discover new depths of beauty with hydrated skin and light yet nourished hair. 

Try new Olay AquAction and new Pantene Aqua Pure today.

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