Young celebrities Miguel Tanfelix, Bianca Umali are now BUM’s new Youth Brand Ambassadors and made contract signing with BUM held last Thursday, July 24, at Annabel’s on Tomas Morato Avenue, Scout Delgado Street.
|BUM contract signing with Miguel Tanfelix and Bianca Umali held last Thursday, July 24, at Annabel’s on Tomas Morato Avenue, Scout Delgado Street.|
The country’s next top clothing brand, BUM has found another reason to welcome two young brand ambassadors—Miguel Tanfelix and Bianca Umali, GMA artists and are the youth lead stars of the top-rating teleseries titled ‘Niño’ which is aired daily on GMA Kapuso Network after 24 Oras.
“It is but fitting to have the two join the rosters of our young ambassadors because of the image they have created toward the Filipino televiewers. They consistently project wholesome personas,” Rai Lacoste, BUM’s Marketing Officer said.
“Apart from that, both Miguel and Bianca are also considered as today’s Teen Prince and Teen Princess of GMA Telebabad.”
Tanfelix, now 15 years of age was the Young Pagaspas in Kapuso’s other top-rating fantaserye called ‘Mulawin’ in 2004. While Umali, 14, was a former host and performer in ‘Tropang Potchi’ since 2009 till 2013.
BUM Equipment found Miguel and Bianca not only as talented youngstars, but as inspirations for this new generation. Tanfelix rose to stardom via a talent search as his efforts paid off when he made it as one of the finalists and was named First Prince of StarStruck Kids in 2004. Umali, on the other hand, being an orphan didn’t hinder her to fulfill her late parents’ wishes and even if she lives with her grandmother; she has embraced a life of being responsible and independent.
Currently, the two are groomed as a pair and are also working together in another show called ‘Ismol Family’ that airs every Sunday.
BUM Equipment as a brand continually seeks to work with endorsers that create an image of positivity and leave a lasting and affirming impact for its patrons and its captive market, which is the Filipino youth.