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July 15, 2014

FILA's partnership with ART (ATAT Racing Team)

FILA' s partnership with ART (ATAT Racing Team) and together with Foil A Car Manila in the official launching of the premiere Superbike Team in the Philippines held at The Jill's The Fort Strip, Bonifacio Global City last July 9, 2014.

FILA, the brand has actively participated in several sports events and activities and have supported several national teams and athletes, and brands like POLO, Rugby and Figure Skating. And here's for the motorcycle enthusiasts!

And as more excitingly to witness, now with the Motorbike Racing. FILA’s partnership is with the ART (ATAT Racing Team), the racing division of Motorcycle Club aiming to uplift Philippine Motorsports and promote safe riding.

ART (ATAT Racing Team) the racing division of ATAT (Any Time All The Time) Motorcycle Club is composed of active motorbikers with friendship that has evolved into a deep sense of camaraderie and a brotherhood of passionate riders.

During the media meet-up and partying, we had the chance to meet ATAT team, officers, President Elmer Pabale, Vice President for Internal Richard Panlilio, Vice President for External Paolo Alabado, Secretary Myke Torres and Treasurer as they call him "Kaban ng Bayan” Jay Carreon.

ART (ATAT) was founded on friendship when three long-time friends Kiko Bernardo, Teddy Lim and Elton Ong decided to get together after realizing their passion for motorbikes. Together with their friend Alberto Matias the group decided to name the group ATAT Any Time All the Time, which, in the vernacular, describes someone all too eager and impatient to do something. With Benjie Ladra, Myke Torres, Kevin Chua, and Jimmy Chan pioneers in ATAT, the group started to grow in numbers. 

ART (ATAT) initially flaunted Japan-made bikes before bring in motorcycles made by Ducati and Aprilia, making the team the only European motorcycle club in Metro Manila. Now going on to its 12th year, ATAT Motorcycle Club has established itself as one of the premier motorcycle clubs in the country.

According to the team officers have been racing almost throughout the Philippines. The team is racing in the Ducati Cup and the National Superbike Championship. And they are preparing for a race in Baguio these coming weeks.

We also meet Lester Codog, owner of Foil A Car and people from the Ducati, Aprilla, Assurant BPO, IPM CDC and Technomarine.

The party held at The Jill's was filled of fun and cocktails, and free beer, Vodka and drinks flowing, great music and guests also participated especially some bloggers did song numbers with the band.

The celebrities like model/actor Fabio Ide, The Volcanoes , Jake Letts, Harry Morris, Matt Mullen, Rupert Zappia, Asia's Next Top Model Finalist Katarina Rodriguez, JM Rodriguez, Cong. Ronald Singson, Pops Fernandez and a lot more joined the great party.

The organizers and sponsors gave raffle surprises like10 GC'S of FILA shoes, 3 Technomarine wristwatches, the raffle of 150 Vodka bottles and more than P100K worth of Foil a car service was also raffled off courtesy of Mr. Lester Codog.

More fun-filled partying was also a celebration of Fila Philippines President Ms. Cris Albert!

Happy birthday Ms Cris and congratulations FILA for another brand endorsement partnership! (msmyrnz)

Special thanks to FILA Philippines' Advertising and Promotions Manager Cherry Bustamante Burwell for inviting us, the PBNet group and blogger friends for this wonderful event!

Enjoying the Wonderful World of FILA and ART (ATAT)! More Power guys!

Here are some pictures during the awesome fun-filled party.

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