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September 10, 2014

GSK launches Free in My Skin Movement to empower every Filipina to fully participate in life with Physiogel®

Physiogel®, the number-one most prescribed moisturizer by dermatologists, empowers every Filipina to fully participate in life with the launch of the Free In My Skin Movement.

The Free In My Skin Movement empowers every Filipina to be free from dry, sensitive skin and to confidently embrace life and achieve their dreams and aspirations. 

Yesterday, September 9, held at the Makati Shangrila Hotel, GlaxoSmithKline, makers of Physiogel®, launches the Free In My Skin Movement with TV host and entrepreneur Patti Grandidge as she leads the movement.

To be free is the right of every modern woman. The freedom to make her own decisions and pursue her dreams and passion.

But that freedom should begin from within, from loving oneself and liberating it from insecurities. Being free is being comfortable in one’s own skin. Unfortunately dry, sensitive skin may cause emotional struggles and self-doubt, making them miss out on life’s many opportunities each day.


Empowering Women

The Free In My Skin Movement embodied by model, TV host and entrepreneur Patti Grandidge, seeks to bring together and honor women who overcame their insecurities and became the best version of themselves.

Patti, one of the country’s freshest and most beautiful faces, admitted that she used to be like one of every two Filipinas who suffered from dry and sensitive skin.


“We used to travel a lot when I was younger and getting exposed to different climates took a toll on my skin, making it sensitive, itchy, red and dry. This made me quite insecure, and in the business I am in, it is always about first impressions,” she said.

Patti knew that if she wanted to be in control of her life and achieve her goals, she had to overcome her insecurities, starting with her skin.

“Unlike ordinary moisturizers I used before, Physiogel® made my skin less sensitive and dry. My skin became so much softer, smoother and definitely healthier.”

Patti said she understands how insecurities can be restraining and wants every Filipina to be free from dry, sensitive skin and to confidently reveal their true selves. Just like she did.

“It’s amazing how one simple change in my skincare has renewed my confidence,” she enthused. “One of the best feelings is when you feel confident, and have control of your life, like I can do anything! And with Physiogel®, I am Free In My skin to do just about anything.”

With Physiogel®, Patti was able to free herself from skin worries such as dryness and irritation, so she can fulfill the demands of her multi-hyphenated career of being a TV host, model, entrepreneur and loving wife all with equal zest and success.

“With Physiogel, I became free from dry and sensitive skin – to get going, to get out there and just be who I really am. So, now I truly believe in the power of having good skin. It gave me the power to feel empowered, to feel free. I became free in my skin. And this is why I have been rallying for this movement to reach out to so many women out there,” declares the Free in My Skin embodiment.


Free in My Skin Movement

The Free in My Skin Movement aims to empower women to fully embrace and participate in life by freeing them from dry and sensitive skin, because having dry and sensitive skin can serve as a hindrance for women to fully function to their best abilities. This movement also aims to honor smart, strong, sensitive women who have faced their insecurities (physically and emotionally) and are now embracing and living life to the fullest.
General Manager of GSK Consumer Healthcare, Mr. Jeoffrey Yulo
“The Free in My Skin movement is not just about creating a nurturing community of smart, strong and sensitive women, but is also as a way of honoring these women who didn’t let their dry-skin insecurities prevent them from being the best versions of themselves,” says General Manager of GSK Consumer Healthcare, Mr. Jeoffrey Yulo.

As Patti Grandidge says, “As the embodiment of this movement, I am encouraging women to join me in honoring the smart, strong and sensitive women our lives who have all been a source of inspiration. Think of three smart, strong & sensitive women you know and you are proud of and tag them on your Facebook post as how you can see mine on screen:

I honor these women who have inspired me to be #FreeInMySkin: @kpams808 @macheremachere @bebettes. Cheers to these three smart, strong & sensitive women in my life! Who are yours? #NowPayItForward #PhysiogelPH


Now all my three honorees have to do is to pay it forward by honoring three women in their lives and so forth. We want every woman in our lives to be part of this movement. And I really think this is one of the many things we can do to reach out to more women who already are and who want to be free in their skin.”

Dra. Bernadette Arcilla explains the science behind Physiogel's unique Biomimic Technology.
Locking Moisture In

Physiogel® is the only skincare product that has the patented advanced Physiogel BioMimic Technology® that works naturally with your skin to make it less sensitive and dry. Like a jigsaw puzzle, your skin's natural lipid layers form a matrix, helping to lock the moisture within. This allows Physiogel® to repair dehydrated skin, rehydrate the essential barriers and also revitalize the skin―keeping it healthy from within. Physiogel® is free from perfumes, preservatives or colorants.

For skin that is less sensitive and dry, experience the difference with Physiogel®, the most recommended moisturizer brand by dermatologists in the Philippines.

For more information, visit www.physiogel.ph/ or www.facebook.com/PhysiogelPH

About Physiogel®
Physiogel is the No.1 prescribed moisturizer by dermatologists.* Physiogel is a skin moisturizing brand that falls under the Dermo-Cosmetic Category of the Skin Care Market. It comes in cleanser, cream & lotion formats for dry, sensitive skin. Its cleanser is a mild, soap-free and hypo-allergenic cleanser.

About GSK
GlaxoSmithKline (GSK), one of the world’s leading research-based pharmaceutical and healthcare companies – is committed to improving the quality of human life by enabling people to do more, feel better and live longer.  For further information please visit www.gsk.com.


*According to the Philippine Medical Data Index (PMDI MAT 2013)

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