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September 29, 2014

Midea’s new wave of cooking redefines culinary adventures

Midea, known as one of the world’s largest producer of consumer appliances, its latest kitchen appliance line answers food preparation woes with all-new kitchen range.

Charles Zhang - Deputy General Manager Phillip Trapaga - General Manager Guest Chef Rob Pengson Joeben Gamatero II - Marketing Director and Jerry Zhao

A New Wave of Cooking aims to solve the food-preparation woes of Filipino households, to change the way you do things around the kitchen. 

With the lifestyles of modern homemakers changing at a fast pace, lengthy and tedious meal preparations have become quite a challenge for champions of the household. In the kitchen, it is no longer just about how food is prepared—more importantly, it is about how fast and easy the task can be done. 
Phillip Trapaga General Manager of Concepcion Midea Inc Philippines speaks at the launch of their New Wave of Cooking kichen appliance line.

During the product launch event, Phillip Trapaga, General Manager of Midea Philippines shared that 
“while meal preparation appears to be such a mundane part of our daily tasks, it actually has considerable weight in our way of life because it affects how we manage our time and, more importantly, our health and well being.”

According to Trapaga, there are three essential factors that are considered when cooking: meal preparation, nutritional value, and cost. “Midea’s new kitchen range presents solutions for each of these,” he added.

A special guest during the event, Celebrity Chef Rob Pengson shared some insights about his ideal kitchen. He said, “A handy kitchen is composed of appliances that provide the best-tasting meals without compromising energy efficiency and affordability.”

Guest Chef Rob Pengson performs a live kitchen demonstration using Midea's latest line of kitchen appliances titled A New Wave of Cooking which aims.

“Most of the time, nutrition and affordability are sacrificed in favor of easier food preparation. But cooking is really more of an art. Once you’ve found the right tools, you can pretty much create whatever masterpiece you want without sacrificing quality. It is all about investing in the right kitchen partners,” he said.

Included in Midea’s newest kitchen line are the microwave oven, induction cooker, multi-cooker, rice cooker, and kettles.

Microwave meals for us low as P1

Leading Midea’s kitchen range is its all-new microwave ovens, which let people cook basic meals for as low as P1. These appliances save on electrical consumption, as it is twice as fast as a regular stove—making it friendlier to electricity bills.

“People often have misconceptions about microwave ovens—claiming that they blow-up electricity bills. But it is all about the quality and efficiency of your appliances,” Chef Rob Pengson said. 

“Actually, you can cook using the microwave. In fact, microwaves can prepare meals that are just as nutritious (or even more) as the ones we prepare the traditional way,” he attested.

Midea’s microwave ovens are perfect for quick and easy-to-cook recipes that do not compromise nutritional value. Trapaga described, “Using our microwaves, you can get 10 percent less fat on your meals compared to frying. At the same time, they can prepare basic meals in as quick as 90 seconds.” 

Midea microwaves also come with sleek silver-mirror finishes that can smarten the aesthetics of any kitchen.

Faster cooking time, lesser cost

The Midea induction cooker prepares food twice as fast compared to regular electrical stoves. In fact, it is equipped with double-coil technology that saves 37 percent on electrical consumption. 

“With rising energy prices, electrical efficiency is a top priority of our kitchen line,” explained Trapaga.

Efficient brewing

Coffee and tea are breakfast staples for the Filipino. For this, Midea has a line of kettles, which save-up to 33 percent on power consumption, while heating twice as fast as regular kettles. 

The smart way to cook rice

Another innovative product from the brand is its rice cooker. This product is equipped with smart sensors that automatically measure the ideal cooking time you need to get the perfect rice, no matter how much water you put.

 “As you know, Filipinos have an unbreakable affinity with rice. What makes our rice cooker special is that it makes the grains bigger—making your rice more delicious,” Trapaga remarked.

Multiple-modes for cooking flexibility
One of Midea’s most promising appliances is the multi-cooker, which has 19 functions, 12 cooking modes, and 7 auxiliary functions that give modern homemakers the flexibility they need to prepare meals. 

“As the manager of a household, you should never compromise when it comes to cooking. Whether it be your schedule, health, or budget, you can get the best by having the right kitchen appliances to help you,” Trapaga finished.

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