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September 27, 2014

Philips commemorates breast cancer awareness month

With the use of medical expertise and innovative technology to offer information, education and free testing to women, helping them manage their health and well-being. That can change the world when it comes to early diagnoses, treatment and prevention.

Every year, approximately 1.4 million women are diagnosed with breast cancer. The cure lies in innovation.

In terms of breast cancer incidence, the Philippines ranks the highest in Asia. According to research, one in every 13 Filipino women will develop breast cancer in her lifetime. 

For its part, Philips has always been committed to improving the healthcare landscape of the country—including providing solutions to help women care for themselves better.


In line with this, Philips Avent and Philips Healthcare are set to cap breast cancer awareness month with an event geared to raise awareness about this deadly disease.

Last September 24, 2014, Philips held a tour of the mammography facility at Capitol Medical Center, Quezon City.


Luckily, I am one of the media people invited to join a event to see the reseach and innovation as part of the campaign to raise awareness. I had my mammography and thankfully for what result it would be. 

Breast cancer continues to be the most commonly diagnosed cancer in women in the United States, regardless of race or ethnicity. Nearly all breast cancers can be treated successfully if found early. When breast cancer is found in its earliest stage, the five-year survival rate is 98 percent.


In 2013 we continue to support Breast Cancer Awareness Month through a global, multi-year campaign. As part of the campaign we raise awareness through eye-catching pink illuminations of landmarks, we help fund international research, and we offer women free testing and education in various locations around the world.

For years Philips have been supporting Breast Cancer Awarenss by using our innovative colored LEDs to illuminate global landmarks and literally putting a pink spotlight on the importance of early breast cancer detection.

In 2013 we go a step further: rolling out a global relay of eye-catching pink illuminations, travelling around the world throughout the month of October.

Every year, approximately 1.4 million women are diagnosed with breast cancer. The cure lies in innovation. Ground-breaking research and technological development can change the world when it comes to early diagnoses, treatment and prevention.

That is why as part of the campaign; Philips and Philips employees donate money to renowned research institutes in North America, Europe and Asia.

We also use our medical expertise and innovative technology to offer information, education and free testing to women, helping them manage their health and well-being.

“At Philips, we believe that innovation should be personal, relevant and impactful. This is why our solutions are focused on the needs and expectations of our customers around the world, many of whom are women,” says Frans van Houten, Philips Chief Executive Officer, “Through our support of Breast Cancer Awareness, we want to emphasize the importance of early detection. We also strongly believe that research and innovation can change the world when it comes to early diagnosis, treatment and prevention.”



Amsterdam, the Netherlands – As a technology company that cares about people, Royal Philips (NYSE: PHG, AEX: PHIA) is pleased to continue its support of Breast Cancer Awareness on a global scale. As part of its commitment, Philips aims to offer 10,000 women free mammography testing and highlight the importance of early detection by illuminating an estimated 100 landmarks around the world pink throughout the month of October.

2013 marks the second year of the company’s multi-year global Breast Cancer Awareness program. Philips hopes to add meaningful value to the cause in the fight against breast cancer by building on the technology, expertise and passion across its three sectors.

“At Philips, we believe that innovation should be personal, relevant and impactful. This is why our solutions are focused on the needs and expectations of our customers around the world, many of whom are women,” says Frans van Houten, Philips Chief Executive Officer, “Through our support of Breast Cancer Awareness, we want to emphasize the importance of early detection. We also strongly believe that research and innovation can change the world when it comes to early diagnosis, treatment and prevention.”

Philips will build on its expertise in Healthcare to educate men and women within and outside the organization on the importance of early detection and ways of (self) examination. Philips also aspires to galvanize its employee base of 115,000 employees to raise funds for ground-breaking innovation, by supporting international research in three renowned institutes based across Europe, Asia and North America*.


Photos : Here .

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