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October 3, 2014

e-PLUS Tap to Pay Holds 2nd Movie Marathon

Enjoy this exciting treat from SM Lifestyle Entertainment – the SM Cinema Movie Marathon 2!

SM Cinema Movie Marathon is a special treat for all e-PLUS Tap to Pay cardholders and SM Advantage cardholders for their steadfast support to SM. To stretch appreciations to these cardholders, this month, SM Lifestyle and Entertainment Inc. is giving them a first-rate movie experience!

On October 4, all e-PLUS Tap to Pay and SM Advantage card holders can claim a movie passport and watch 6 different movies for free in just a tap of a card! 

The e-PLUS card allows its users to enjoy faster and easier transactions initially with SM Cinema branches. Now, e-PLUS transaction has expanded to retail stores (SM Hypermarket, SM Supermarket, the SM store, Savemore, Penshoppe, Oxygen, ForMe, Memo), fast food chains (Snack Time, Wendy’s, and select SM foodcourts and McDonald’s branches), SM Tickets, Mall of Asia Arena, Exploreum, SM Bowling and SM Ice Skating, and even parking spaces and UV Express Shuttles in SM Passenger Terminals in Mall of Asia. 

The e-PLUS card also comes with discounts and freebies from the various participating establishments. 

With your e-PLUS card, you will be able to watch Committed, The Prince, Pudsey The Dog, The Expendables, Under The Skin and Wish I Was Here all for free! There are two way to avail this promo: (1) register online on or (2) go to an ePLUS booth in the SM Cinema branch near you. 

Getting the SMAC 80 Combo Card gets you a 50 peso load on your ePLUS card, a Super Saver Popcorn, and your Free Movie Day passes. All that you need to do is proceed to an e-PLUS booth to have your free movie passport processed. 

To know more about e-PLUS Tap to Pay and the SM Cinema Movie Marathon promo, you may visit and

SM Lifestyle Entertainment Incorporated or SMLEI is the lifestyle and entertainment solutions company of SM Prime Holdings Inc. that offers the best in movies, events, leisure and technology. Starting with SM Cinema, the largest cinema exhibitor in the country, as its sole marque, the company grew into 12 major brands. Currently tucked under its belt are brands such as SM Cinema, Director’s Club Cinema, IMAX Theatre, WM Cinemas, SM Skating Rink, SM Bowling and Leisure Center, Exploreum, Snack Time, e-PLUS Tap to Pay, e-PLUS Digital, Mall of Asia Arena, and SM Tickets. SMLEI aims to promote bonding activities among Filipino families and friends, through entertainment and leisure facilities, while advocating the ease of use and personalized service created to complement the Filipino lifestyle.

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