This year’s “Fiestakalye” theme perfectly captured the festive spirit of the 3rd Ministop Franchise of the Year Awards night, held recently at the Crowne Plaza Galleria Manila. “We’re continuing this tradition of recognizing our franchisees because their commitment helped us to grow the MINISTOP brand and fast-track our expansion nationwide,” said Robina Gokongwei-Pe, Robinsons Retail Holdings, Inc. President and COO. She added that MINISTOP will soon open its 500th store.
MINISTOP Shell Emerald bagged the much-coveted Franchisee of the Year Award and received a Robinsons gift certificate and an all-expense-paid trip to Japan for four days and three nights, including a tour of Tokyo Disneyland and the Ministop Japan Franchise Exhibit. First to 4th Runners-up were MINISTOP Freeport Mansion, MINISTOP VVR Bldg., MINISTOP Makati Executive Tower IV, and MINISTOP Severina, respectively.
New special awards were introduced this year for stores that exhibited exemplary performance through operational excellence. The Rookie of the Year award was given to MINISTOP Patio Madrigal and Best in Service Level was awarded to MINISTOP El Grande, while Best in Customer Service went to MINISTOP Eight Waves. The event, which was hosted by Nikki Gil and capped by the performance of jazz crooner Richard Poon, ended on a high note with the promise of nationwide expansion.
The growing importance of the convenience store industry in the lives of Filipinos has encouraged MINISTOP to expand its reach, targeting a network of 600 stores by yearend. “This commitment to grow the MINISTOP brand underlines our belief in the continued growth of the Philippine economy,” said Gokongwei-Pe.
Ministop Shell Emerald is this year’s big winner of the coveted Franchise of the Year Award. Photo shows (from left) Ministop Phils. AVP for Operations & Corporate Planning Shingo Koshikawa, General Manager Roena Sarte, Ministop Shell Emerald Franchisee Joy Fernandez, President & COO Robina Gokongwei-Pe, VP for Merchandising& Marketing Faith Gokongwei Lim, and Mitsubishi Corporation New Business Development Department Manager Hiroshi Ito.