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March 13, 2015

Visit the Philippines Year 2015 carves a spot in the furniture world

The Philippines International Furniture Show is expected to draw buyers from around the world.

The Philippines International Furniture Show (PIFS) is all set to assemble the best names in Filipino design and manufacturing to showcase their latest offerings to the local audience and foreign buyers. As part of the Visit the Philippines Year (VPY) 2015, Tourism Promotions Board (TPB)’s year-long campaign to raise the country’s international profile, PIFS is working together with manufacturers to respond to international trends in terms of color and style.

From March 13-16, local and international exhibitors will showcase their latest furniture, lighting systems and other products related to interior design and decoration at SMX Convention Center in Pasay City.

“Another highlight of Visit the Philippines Year 2015, the Philippines International Furniture Show is a boon to tourism for it unites all regions to capture the eyes of international design enthusiasts. The craftsmanship of our local designers also tell the stories of their hometowns, which could entice everyone to travel and discover the ingenuity of the Philippines,” said TPB Chief Operating Officer Domingo Ramon Enerio III.

PIFS is one of the largest furniture exhibitions in the Philippines. For exhibitors, the fair is an excellent marketing tool to introduce new products, to establish business contacts, to strengthen their own brand and to maintain existing relationships. PIFS is also showing its support to the VPY 2015 initiative by creating their own photo and video series, “It’s More Fun in the Philippines - Furniture Campaign.”

For more design and trade events happening this Visit the Philippines Year (VPY) 2015, check out the VPY 2015 microsite (www.visitph2015.com).



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