Globe myBusiness and Google have teamed up to help small and medium-sized Filipino enterprises grow via the first Philippine digital marketing convention for SMEs. The event, dubbed “DigPH”, brings together over 350 entrepreneurs on April 22 at Makati Shangri-La Hotel.
Martha Sazon, Globe Senior Vice President for myBusiness, said: “Globe believes that SMEs are the country’s economic driving force. That’s why we continuously develop products and services crucial to their growth and sustainability. Through DigPH, we’re giving business owners another innovative way to do business more easily. We’re providing insights into effective digital marketing strategies that will allow them to reach to new customers. We are also sharing affordable techniques to understand customer behavior and build their brand online.”
Google and Globe myBusiness together with Globe Digital Advertising (AdSpark), came up with DigPH in response to recent research showing the overwhelming desire of SMEs to adopt smarter and more affordable marketing strategies to increase sales and customer engagement.
However, for a typical Filipino SME owner, marketing remains a challenge due to tight budgets and a lack of information. While digital marketing is a compelling channel to engage customers, many business owners do not know where to start and how to maximize the returns on their investment.
On the other hand, Filipino consumers love using the web for both work and play. On any given day they turn to the web to shop, watch movies, listen to music, do research, or catch up with friends on a whole host of devices.
DigPH aims to bridge the gap between consumers and SME brands by equipping businesses with the know-how to reach their target market through digital marketing. Participants will learn from industry experts and SME owners in the country who are successfully using digital marketing techniques to expand their business as well live product demos and practical tips for success on digital.
Among the speakers lined up for the full-day event are: Google Philippines Country Manager Ken Lingan, GroupM Digital Head Laurent Goirand, Globe myBusiness Marketing VP Barbara Dawn Dapul, Adobo Connection Founder and Director Jerome Uy, FourEyes Co-Founder and CEO Pavan Challa, DirectWithHotels CEO Emiliano Zulberti, Diamond Rent-a-car Operations VP Quincy Buenaflor, and AdSpark Strategic Accounts Sr. Manager Mark Siggaoat.