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April 20, 2015

Levi’s launches COOLMAX —the go-to jeans this summer

Summer wear is all about cotton sundresses and nifty shorts-and-tank-top pairings—perfect for the season’s scorching heat. But don’t put your denims in storage just yet. This summer, Levi’s is launching COOLMAX, an innovative collection specially designed to help you withstand sweltering hot weather, all year-round. 

Levi’s cutting-edge COOLMAX collection is part of the brand’s “Keep Cool” campaign, which is out to prove that denim is never too hot nor too heavy to wear even during the warmer months.

Kaths Laudit, Levi’s Philippines marketing head, affirms this, explaining that “the main idea of this campaign is to allow Levi’s lovers to wear their favorite denim apparel whatever the temperature is outside.”

The COOLMAX collection includes an assortment of apparels for men and women of different ages.
Have fun under the sun with your Coolmax Levi’s jeans that are perfect this summer. Look Hot, Keep Cool with Levi’s.
For men, Levi’s offers the non-denim Levi’s 511 slim cut in three colors (Washed Water Blue, Sand Bar and Plaza Taupe); the classic five-pocket jeans available in three different cuts (504 regular straight, 511 slim, and 513 slim straight); the 508 regular tapered denim shorts; and the classic single-pocket, button-down shirt in soft, breathable cotton blend.
Levi’s non-denim pants made of lightweight twill with Coolmax fabric for optimum comfort in hot weather; it’ll be your go-to jean for the season.
This summer, Levi’s offers Coolmax collection that gives everyone the opportunity to wear denim and non-denim styles all year-round, regardless of the temperature.

Everyone can be comfortable with Levi’s Coolmax collection no matter what weather there is outside.
For women, Levi’s offers the “denim for all seasons,” which is available in three different cuts—skinny, straight, and cropped. You can pair these with unstructured tops and chunky accessories or add strappy stilettos in bright hues to crank up the style factor.

Levi’s Coolmax collection offers a wide array of denim and non-denim apparels for both men and women this summer.
Levi’s Coolmax is engineered for comfort and woven with Coolmax fibers that create a cooling effect, which helps the body maintain temperature balance and comfort amid the summer heat.
Levi’s Coolmax offers the “denim for all seasons” for women, which is available in three different cuts.
You can be creative with Levi’s Coolmax and step it up a notch by pairing it with your favorite top or chunky accessories.

Engineered for comfort and woven with COOLMAX fibers that create a cooling effect, this denim collection offers optimum relief from the summer heat, enabling the body to breathe even as it is in constant motion.

COOLMAX, a look-great, feel-great collection that allows the wearer to stay cool and stylish at the same time, offers smartly rendered classic and sophisticated styles, but in fresh washes that are perfectly on trend for the season.

COOLMAX is now available at selected Levi’s retail stores nationwide this summer.

Don’t miss out on exciting campaigns of Levi’s that will roll out for the rest of the year!

To be constantly updated, like the Levi’s Philippines Facebook page at https://www.facebook.com/Levis.philippines
or follow the Levi’s Philippines Instagram page at instagram.com/levis_ph/.


ABOUT THE LEVI’S®BRAND
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style.

For more information about the Levi’s® brand, its products and stores, please visit levi.com.

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