The World of DC Comics campaign in Manila offers fans a series of events that they can participate in with their families and fellow DC enthusiasts.
Pacific Licensing Studio (PLS) unveils the World of DC Comics campaign, a year-long program consisting of events, merchandising and promotions for 2015.
The program includes a 3-day event highlighting the World of DC Comics in Television, Movies, Comic Books, Video Games and Animation. Warner Bros. Consumer Products (WBCP) and PLS worked closely with main retailer, the SM Store, local licensing partners and sponsors to offer exclusive merchandise, promotional support and others to bring fans this exciting campaign in Manila.
This April, fans are invited to enjoy two major events which are the DC Comics Super Hero World Record event and the DC Comics All-Star Fun Run.
The DC Comics Super Hero World Record event is set to achieve a world record for the largest gathering of people dressed as DC Comics Super Heroes on April 18, 2015 at the SM North Edsa, The Block Atrium. Manila will be joining 12 cities around the globe in an attempt to break the record within 24 hours. Aside from the DC Comics Super Hero World Record event, fans can enjoy exhibits, interactive games and activities on April 17 to 19, 2015 at the SM North Edsa, The Block Atrium and Cyberzone. World of DC Comics exclusive merchandise from SM Youth and the SM Store will also be available at the said event.
To increase the hype leading to the DC Comics Super Hero World Record event, SM Supermalls and Cyberzone will have a series of DC Comics pocket Cosplay competitions every weekend starting March 27 and ending April 12, 2015. The Top three (3) winners in each location will walk away with a cash prize and will compete at the finale event on April 18, 2015 for a chance to win the Grand Prize.
To participate in the DC Comics Super Hero World Record Event, fans must dress from head-to-toe as an instantly recognized Super Hero that has been featured in a DC Comics published book, television program or film. Both homemade costumes as well as official costumes from licensees and official event retail partners will be considered as long as they are a full representation of the Super Hero and are as close to the original DC Comics’ Super Hero’s costume as possible. The world record will be set once fans gather in the assigned area and stay there for a full five minutes to be counted in the record.
In addition, an All-Star Fun Run will also be happening on April 18, 2015 at 4:00 am at the SM by the Bay, SM Mall of Asia. Fans can run with the World’s Greatest Heroes and receive a limited edition Justice League Race Kit.
The run consists of three categories: 3k-, 5k- and 10k-runs.