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May 12, 2015

ABS-CBN Foundation's Campaign “We Believe in The Power of Good” launch with celebrity Ambassadors Piolo Pascual, Bea Alonzo, Gerald Anderson, Robi Domingo and Jodi Sta. Maria

ABS-CBN Foundation International has made international headlines recently for stellar achievements: its record-breaking North America fundraising telethon partnership with ABS-CBN The Filipino Channel (TFC) and its news program, Balitang America, to help victims of Typhoon Yolanda (Haiyan) through its program Sagip Kapamilya in 2013; its Norcal Emmy Award for its “Fighting For Survival” PSA with Filipino American middleweight mixed martial artist and UFC fighter Mark Munoz under the category Spot Announcements-Community Public Service (PSA) Single Spot or Campaign; and the 18th anniversary celebration in March this year in Hollywood for its program Bantay Bata (Child Watch)

But ABS-CBN Foundation International wants people to know that it has much more to offer to people who want to help. Thus, it launched its “We Believe in The Power of Good” campaign and was joined by top Filipino celebrities as campaign ambassadors: Bea Alonzo for Bantay Bata; Gerald Anderson for Sagip Kapamilya; Robi Domingo for Programa Genio; Jodi Sta Maria for BayaniJuan; and Piolo Pascual for Bantay Kalikasan.

“The ‘We Believe in The Power of Good’ campaign is a movement that we created to bring positive change to the lives of millions in the Philippines through our various programs,” said ABS-CBN Foundation International Managing Director Jo Ann Kyle. “We have partnered with business owners and/or corporations who believe in what we’re doing and also developed a Power of Good seal which is awarded to our partners/donors who are one with us in serving the community. The ‘power of good’ is not just kind words and good intentions, though they are an inherent part of it; but it is more of positive energy and meaningful outcomes resulting from authentic, responsible and strategic acts of goodness. We are grateful to our celebrity ambassadors for believing in this and we invite everyone to join us in this movement.”

ABS-CBN Foundation International’s “We Believe in The Power of Good” Seal

Below are the core programs of ABS-CBN Foundation International:

SAGIP KAPAMILYA (Family Rescue) – Advocacy: Disaster Relief – conducts disaster relief and humanitarian assistance in calamity-stricken areas with the aim of enabling affected victims, families and communities rebuild their lives and begin sustainable rehabilitation programs.

PROGRAMA GENIO (Program Genius) – Advocacy: Education – Programa Genio envisions discovering and developing the inherent genio or genius in every child. The program, which works in cooperation with the school division of the Department of Education, aims to propagate school reform in public elementary schools and bring quality education to the underprivileged.

BANTAY BATA (Child Watch) – Advocacy: Child Welfare – Asia’s model for child welfare program that rescues, protects, rehabilitates and educates sick, abused and at-risk children

BAYANIJUAN (Juan’s Town) – Advocacy: Community Development – BayaniJuan is a community development, relocation and outreach program where we teach locals the skills and livelihood to become self-sufficient and uplift their quality of life; it also aims to provide underprivileged families and informal settlers a sense of rootedness and acess to basic services.

BANTAY KALIKASAN (Nature Watch) – Advocacy: Environment Conservation & Protection – our program that supports the cause of environmental and natural heritage conservation and the socio-economic uplifting of local Philippine communities through the principle of sustainable development and development of ecotourism sites.

For more information on how to be part of “We Believe in The Power of Good”, visit

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