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June 8, 2015

GSK Fights to Stop Teeth Sensitivity with “Great Little Moments” Campaign, Luis Manzano is sensitivity-free with the “Say No to Ngilo

Sensodyne, the #1 sensitivity toothpaste in the Philippines, and recommended by dentists, affirmed its commitment to create a future where every Filipino is sensitivity-free with the “Say No to Ngilo” advocacy.

Sensodyne initiates the "Great Little Moments" campaign. This campaign encourages consumers to enjoy their “Great Little Moments” like they used to now that they are free from sensitivity. 

To complement its dental care line and help promote the expert sensitivity regimen, Sensodyne now introduces its new mouthwash that gives not only the benefits of your regular mouthwash but also pangingilo relief. 

For 9 out of 10 Filipinos who suffer from sensitive teeth or pangingilo, “sensitive” is a bit of an understatement to describe the delicate condition of their teeth. 

Characterized by a short, sharp, shooting pain, which many sensitivity/pangingilo sufferers often choose to just endure, the discomfort caused by sensitive teeth may only last for a short period, but the emotional effects of missing out on those precious moments with your loved ones over food and drinks has a far longer impact.

“Having sensitive teeth can mean anything from getting a mild twinge to having severe discomfort that can last for several hours. It can also be an early warning sign of more serious dental problems.” said Dr. Rannier Reyes of the Philippine Periodontal Society. 

Sensitive teeth occurs when the layer of enamel becomes thin and exposes the softer dentine underneath. This soft layer makes up the inner part of the tooth leading to the tooth’s nerve center and triggers the pain you feel.

Other things that can cause sensitive teeth are: 

Brushing too hard or using a hard bristled toothbrush 
Teeth grinding 
Gingivitis (gum disease) 
Receding Gums 

Last year, GlaxoSmithKline, the makers of Sensodyne, the #1 sensitivity toothpaste in the Philippines which is also recommended by dentists, spearheaded the “Say No to Ngilo” advocacy where dentists, consumers and Sensodyne came together to enjoin everyone to heed the call to take action to no longer endure the discomfort of pangingilo.

In 2015, GSK and Sensodyne takes the advocacy a notch higher with the launch of “Great Little Moments” digital campaign which encourages Filipinos not only to “Say No to Ngilo,” but also share their experiences after converting to Sensodyne and how they are able to fully enjoy their great little moments sensitivity-free.
 Heather Pelier, Incoming Consumer Healthcare General Manager, GSK Philippines.
“With the start of the summer season, everyone is now looking for someplace or something cool, be it at the beach, the pool or even just a quick respite from the heat with some cold drinks or a cone of ice cream, but if you have sensitive teeth, enjoying those cold treats can be a bit tricky,” says Heather Pelier, Incoming Consumer Healthcare General Manager, GSK Philippines.

“But it’s more than just missing out on food. When you choose to just endure the pain, you do it at the expense of fully enjoying experiences and social occasions that go along with it, making you miss out on those great little moments with your loved ones,” Pelier added. 

The digital campaign encourages consumers to share their “Great Little Moments” in the Sensodyne Philippines website ( by uploading a photo of a moment (eg. sipping hot chocolate, eating halo-halo, etc.) they can now fully enjoy because they are pangingilo-free. Winners of the contest will win a trip for two to South Korea.

 Luis Manzano
Sensodyne brand ambassador, Luis Manzano shares: “For those who have sensitive teeth like me, I know you’d agree that it is not something you can just ignore. Sensitive teeth can ruin the mood of any romantic date, or stop you from enjoying those unforgettable moments with your loved ones.”  

Heather Pelier adds: “Our message is simple, there is no need for sensitivity to impact anyone’s life. Making a simple change to one’s oral care regimen will make a real difference. Now that Sensodyne has reached out to more Filipinos who used to just endure the pain, we want to encourage them to tell their stories now that they can enjoy their favorite food and drinks and fully enjoy the eating moments with their family and friends without fear of pangingilo.”

Fresher breath with Sensodyne Mouthwash

GSK Advocacy campaign that aims to put an end to teeth sensitivity, on Thursday, March 27, at the Makati Shangrila Hotel, with Luis Manzano, Gikki Martija, Marketing Director, GSK, Eduardo Cimafranca, Group Product Manager - Oral Care, Dr. Juan Vicente Jaurigue, Heather Pelier, Incoming General Manager, Gianina Fortun, Associate Product Manager - Oral Care, Sam Oh

With the launch of the new campaign, GSK is introducing the new Sensodyne Mouthwash to complement its toothpaste and complete its expert sensitivity regimen to help consumers put an end to teeth sensitivity.

“We highly recommend that you use the Sensodyne mouthwash together with the Sensodyne toothpaste to give clinically proven relief and daily protection for pangingilo,” says Pelier.

So, if you have pangingilo, switching to Sensodyne to replace your regular toothpaste and mouthwash can make a big difference not only in your enjoyment of everyday life, but also in your overall oral health.

Sensodyne Mouthwash has all the benefits of a regular mouthwash like providing lasting freshening effect, and fluoride to strengthen teeth and protect against decay. It’s alcohol-free plus it gives pangingilo relief.

Manzano adds:
“My life has now changed for good because of Sensodyne. And I want millions of fellow Filipinos to experience the same – a life free from pangingilo, a life where great little moments can be truly enjoyed. Together, we can achieve a Philippines that will fight against sensitive teeth. And I’d like to advice everyone not to let pangingilo get in the way of enjoying life. Say No To Ngilo.”
Don’t let the pain of sensitivity get in the way. Say No to Ngilo and Yes to those Great Little Moments!

Sensodyne Mouthwash has two variants (Cool Mint and Extra Fresh 250mL) at Php165 SRP. The mouthwash is distributed in major supermarkets and drugstores nationwide.

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