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July 20, 2015

Rise and Shine: Valley Farm Launches Breakfast Day Campaign

It’s been said that breakfast is the most important meal of the day, a key reminder that should never fall behind your list of priorities. Not only does it provide energy and strength needed to keep you functioning for the rest of the day, breakfast is also the perfect occasion to eat and bond together as a family.

Waking up to a chunky charap breakfast has always been Valley Farm’s goal. Its latest activation, Valley Farm Chunky Charap Breakfast highlights the long-term health benefits of encouraging your kids to have breakfast. It also aims to help moms serve a hearty Valley Farm breakfast using various recipes that they can make with Valley Farm’s quality line of variants: Valley Farm CLASSIC Chunky Pork Luncheon Meat and Valley Farm Tocino Style CHUNKY Pork Luncheon Meat.

Through exciting kiddie activities, prizes, free sandwiches and photo booth activations, the campaign had a successful run last June 20 and 21 at Waltermart North EDSA, followed by another leg last June 27 and 28 at Waltermart Sta. Maria, Bulacan. Valley Farm Chunky Charap Breakfast will continue its relentless efforts of promoting breakfast in other Waltermart branches in Tanauan, Batangas (June 4-5); Dasmarinas, Cavite (June 11-12); Trece Martires, Cavite (July 18- 19); and Gapan, Nueva Ecjia (July 25-26).

“Chunky Charap” Breakfast Campaign is part of Valley Farm’s annual Family Fun Day—an annual event filled with fun activities for kids and their families. It’s an initiative by the brand that started in 2012 where the entire family enjoyed sandwich together while experiencing the rides and attraction at Fun Ranch Tiendesitas. The succeeding years saw Valley Farm collaborating with Waltermart, Ever Commonwealth, and Fishermall on various mall activations all over the country.

Valley Farm is the only luncheon meat that uses real meat chunks. Blended in selected spices, Valley Farm gives kids the best-tasting luncheon meat that they can enjoy in all meals, most especially during breakfasts.

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