Rémy Martin Cognac announces the launch of its new global campaign that recognizes and celebrates individual’s multi-talents.
The campaign tagline, One Life/Live Them®, which assumes its grammatical accident, identifies that today’s consumers are not defined by one talent or skill, but are multi-faceted and should be applauded for their many passions.
Rémy Martin’s One Life/Live Them campaign encourages consumers to explore and celebrate all their talents. It is a call to live richer, larger lives, to expand the horizon and seize all the wonderful opportunities that life can offer, beyond the one-dimensional paths that former generations could have embraced.
To embody this brand philosophy and lifestyle, Rémy Martin is partnering with two talented multifaceted personalities: the American actor Jeremy Renner and Chinese actor Huang Xiaoming.
Two-time Academy Award® nominee, Jeremy Renner has received wide acclaim for his ability to embody characters of broad depth and appeal, from Sgt. James in Kathryn Bigelow’s award-winning Hurt Locker to a thief in Ben Affleck’s The Town, a mayor in American Hustle... These performances have been coupled with blockbuster roles in such Hollywood super-productions as The Bourne Legacy, Mission Impossible and his inimitable role as Hawkeye in The Avengers.
Renner expanded his cinematic skills by creating a production outfit The Combine with Don Handfield in order to produce quality, character-driven content for TV and film. Their company released the crime thriller Kill the Messenger in 2014 and is currently working on the historical tale Knightfall for The History Channel. Renner is also an accomplished singer and musician, skilled on the keyboards, drums, guitar and vocals, playing in a band since his youth. Although best known as an actor, Renner has extended his creative talents into the field of home renovation, successfully renovating and selling several houses, turning this hobby into a flourishing business with fellow actor and home designer Kristoffer Winters.
A famous actor/musician/model, Huang Xiaoming is also a philanthropist/wildlife lover who adopted twin pandas in his role as an ambassador for the China Conservation and Research Center for the Giant Panda. He grew up planning to be a scientist but turned to acting and into a householdname with his roles as a martial arts hero in the wuxia TV series The Return of the Condor and in the series Shanghai Bund, set in the world of 1920s gangsters. A keen musician and singer, he sang the closing theme song for Shanghai Bund, which featured on his first album. He even met his fiancée Angelababy, whom he married on October 8, while singing at a karaoke party.
His move into cinema has seen him star in films such as The Sniper, The Message, and Ip Man 2, but he is also known for his charity work and advocacy of environmental friendliness. In 2007 he performed at the Live Earth concert in Shanghai and became a UNICEF ambassador in 2009, taking part in a charity run to raise funds to reconstruct the Sichuan region following the earthquake.
“Actor/Producer/Renovator/Musician on the one hand, Actor/Environmentalist/Ambassador/Singer, on the other hand, both Jeremy Renner and Huang Xiaoming are the ideal representatives for the brand’s One Life/Live Them campaign,” said Eric Vallat, CEO of Rémy Martin.
“This is a new chapter in the history of Rémy Martin, and we’re delighted to be working with two personalities who perfectly embody the lifestyle that we are celebrating.”
“I am excited to work with this iconic brand and to help launch this new campaign. The story of how to live your life really resonates with me personally. I think to fully realize one’s potential you must take action, remain curious, embrace your failures as they are gifts, and honor your successes with humility. We are all many things and cannot and should not be defined by one thing, which is truly awesome,” said Renner.
“I think the meaning of life is about challenging the unknown, and experience the different ways of living. Everyone has unlimited potential talents and more possibility of living waiting to be unleashed. I desire to help more people reveal their talents so they can live life to the fullest. That is the exact reason why I feel so honored and enthusiastic to be part of the Remy Martin Global Campaign: try to let more people understand “One Life/Live Them”, says Huang Xiaoming.
Rémy Martin will launch its campaign simultaneously in Cognac, France, and in New York City, U.S.A. on October 20, and in Shanghai on October 23. Two 60 seconds commercials featuring the many talents of Jeremy Renner and Huang Xiaoming will be previewed for guests. The commercial will be launched on television in the US and in China at the beginning of November, and all around the world on www.remymartin.com and social networks. In addition, print executions with Jeremy Renner and Huang Xiaoming will be featured in national publications and the
One Life/Live Them tagline, along with exclusive, behind the scenes footage, will appear prominently in the brand’s social media channels.
Rémy Martin remains committed to the core principles and values that its founders used to establish the company more than 290 years ago. Supporting the community, highlighting skills and revealing the talents of people and nature, honoring craftsmanship and embracing the luxury of time enables Rémy Martin to cultivate the most premium products. It is this depth of history and skillful mastery that goes into every bottle of Rémy Martin Cognac.
“Rémy Martin has always been about sharing – the fruits of our labors, the talents of our cellar masters, a range of cognacs crafted to suit different tastes but always with a distinctive style. It’s a philosophy which strikes us as tailor-made for today’s social networked world,” said Augustin Depardon, Executive Director of Rémy Martin. “The most inspiring people are never just one thing, they are diverse and multitalented and we can’t wait to discover their passions. Just like Rémy Martin.”