Charice customizing her own Levi’s Trucker Jacket
It was a star-studded weekend at select Levi’s stores last Nov. 28 and 29, when the brand jump-started the most wonderful time of the year with Levi’s Tailor Shop, a fun affair that gave Levi’s lovers the chance to meet some of the country’s fashion-forward celebrities.
Happily getting their jeans fix were international singer Charice who greeted her fans at SM Dasmariñas; socialite, columnist, and interior designer Tessa Prieto-Valdes, who hobnobbed with Levi’s fans at SM Megamall; menswear blogger AJ Dee at SM Mall of Asia; and Spongecola lead vocalist Yael Yuzon, who reached out to fans at SM North The Block.
On her Instagram account, the perky Ms. Prieto-Valdes shared photos taken of her at the Levi’s Tailor Shop, saying that only her Levi’s family could make her wear jeans.
Meanwhile, Pempengco also posted on her Instagram a photo of her newly customized pair of Levi’s boyfriend jeans that perfectly fit her.
At the Levi’s Tailor Shop, all Levi’s customers who had a P3,000 single receipt purchase—inclusive of any men’s bottoms, women’s bottoms, or trucker jacket—were entitled to a free customization of their Levi’s jeans.
|Peejay Tolentino; Levi’s Brand Environment Specialist, Tessa Prieto-Valdez, Kaths Laudit; Levi’s Marketing Head, Hazel Sanchez; Levi’s Sales during the Customization event in SM Megamall.|
And because Levi’s wanted everyone to start early on their Christmas shopping last Nov 28 to 30, the brand likewise opened the season with a pre-holiday sale, where it offered 30-percent discounts on all regular-priced women’s bottoms and men’s tops at all SM Original Levi’s®stores and at SM Department Stores nationwide.
|Bernadette Tabangcura; Levis Key Account Manager May Larga; Levis Asst. Training Manager and CHARICE at the Levi’s store in SM Dasma|
And trust Levi’s to toss in some star power as a bonus treat.
“Levi’s celebrities guests helped keep jeans lovers abreast of the latest trends by sharing tips for looking their best,” Laudit shares.
For more information about the Levi’s® brand, its products and stores, please visit levi.com.