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December 11, 2015

Celebrities flock to LEVI’S stores to kick off the Christmas season; Charice customizing her own Levi’s Jacket

Charice customizing her own Levi’s Trucker Jacket
It was a star-studded weekend at select Levi’s stores last Nov. 28 and 29, when the brand jump-started the most wonderful time of the year with Levi’s Tailor Shop, a fun affair that gave Levi’s lovers the chance to meet some of the country’s fashion-forward celebrities.

Happy Shopper Tessa Prieto-Valdez
Charice assisted a happy customer in Levis SM Dasma
Happily getting their jeans fix were international singer Charice who greeted her fans at SM Dasmariñas; socialite, columnist, and interior designer Tessa Prieto-Valdes, who hobnobbed with Levi’s fans at SM Megamall; menswear blogger AJ Dee at SM Mall of Asia; and Spongecola lead vocalist Yael Yuzon, who reached out to fans at SM North The Block.

On her Instagram account, the perky Ms. Prieto-Valdes shared photos taken of her at the Levi’s Tailor Shop, saying that only her Levi’s family could make her wear jeans.

Meanwhile, Pempengco also posted on her Instagram a photo of her newly customized pair of Levi’s boyfriend jeans that perfectly fit her.

At the Levi’s Tailor Shop, all Levi’s customers who had a P3,000 single receipt purchase—inclusive of any men’s bottoms, women’s bottoms, or trucker jacket—were entitled to a free customization of their Levi’s jeans.

Peejay Tolentino; Levi’s Brand Environment Specialist, Tessa Prieto-Valdez, Kaths Laudit; Levi’s Marketing Head, Hazel Sanchez; Levi’s Sales during the Customization event in SM Megamall.

And because Levi’s wanted everyone to start early on their Christmas shopping last Nov 28 to 30, the brand likewise opened the season with a pre-holiday sale, where it offered 30-percent discounts on all regular-priced women’s bottoms and men’s tops at all SM Original Levi’s®stores and at SM Department Stores nationwide.
Bernadette Tabangcura; Levis Key Account Manager May Larga; Levis Asst. Training Manager and CHARICE at the Levi’s store in SM Dasma
As Kaths Laudit, Levi’s Philippines Marketing Head, enthuses, “Levi’s gave its fans a very early Christmas gift—the pre-holiday sale—because they are very special to us. Through Levi’s Tailor Shops, too, people got the chance to have their perfect-fitting pairs of Levi’s jeans!”

And trust Levi’s to toss in some star power as a bonus treat. 

“Levi’s celebrities guests helped keep jeans lovers abreast of the latest trends by sharing tips for looking their best,” Laudit shares.

For more information about the Levi’s® brand, its products and stores, please visit

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