Globe myStarter Plan launches with Disney Mobile smartphones
The Walt Disney Company Southeast Asia and the Philippines’ number one mobile brand Globe Telecom launched the Southeast Asia’s first Disney Mobile smartphone. Globe Telecom will be the first telco in Southeast Asia to offer Disney Mobile smartphones through its new myStarter postpaid plans for as low as P750 per month.
Created especially for the trendsetting Disney fan and themed around popular Disney franchises, these smartphones carry the signature aesthetic of the Disney brand from its lively colors to matching themed accessories. The first Disney Mobile range for the Philippines comes in 3 themes – Mickey Mouse, Frozen and Disney Princess.
Apart from its adorable hardware design, each device is packed with custom content that is sure to bring the fun and magic of Disney right in the palm of one’s hand. The smartphones’ interfaces show tailored app icons, Disney-themed live and static wallpapers, widgets and exclusive re-recordings of famous Disney songs as ringtones, such as It’s A Small World, Do You Want to Build a Snowman, Part of Your World, and the like. Premium Disney apps are also included in each device and in line with the smartphone theme. These range from Princess Story Theater, Frozen Storybook Deluxe, to Castle of Illusion, among others.
Disney Mobile is an LTE device that gives users access to a whole range of other Disney content such as games, apps, books and the Disney Philippines website.
“The arrival of Disney Mobile in the Philippines is one of the milestones of our multi-year comprehensive partnership with The Walt Disney Company Southeast Asia. We are thrilled to offer these phones exclusively through our budget-friendly myStarter postpaid plans. Not only do our customers have access to Disney’s interactive content, movie premieres and retail promotions, but also to a device designed after one of the most iconic brands in the world,” says Globe Senior Advisor for Consumer Business, Dan Horan.
“Disney continues to actively pursue innovative digital media opportunities and provide fans with the best entertainment experience on whatever platform they want. Smartphones have immensely changed the way Filipinos consume entertainment and Disney Mobile allows us to bring our content closer to more fans in a fun and personal way,” said James Gray, General Manager for Disney Interactive, The Walt Disney Company Southeast Asia.
We are proud to be working with Disney and Globe Telecom to bring Disney Mobile to the Philippines. With this new exciting partnership, we aim to provide Globe Telecom’s millions of customers with devices that bring them the magic of Disney, every day, through their phones,” Cellprime CEO Eric Yu also shared.
Alongside Globe and Disney, Cellprime is the manufacturer of Disney Mobile handsets in the Philippines.
The Disney Mobile device is available exclusively with Globe myStarter postpaid Plan 500 with a P250 monthly cash out that can be charged to the monthly bill. Customers can go to any Globe store or online to get the plans.
Globe myStarter plans are the new all-in-one budget-friendly plans. Plan 500 is already bundled with a smartphone and comes with unlimited calls and texts to Globe and TM, 300 texts to other networks and 200 MB of data and a smartphone. It is also available on Plan 300 with a smartphone and 300 texts to all networks, 300 minutes to Globe and TM, and 200 MB worth of data.
With the myStarter plans, customers will no longer worry about going over the limit as it guarantees a fixed bill every month and can easily be topped-up when needed. It is also the first postpaid plan that is capable of number portability where customers can opt to retain their prepaid numbers.
The plan also provides free access to Facebook, Viber, and a separate 1 GB data wallet for Spotify Basic.
Disney Mobile smartphones are top quality dual SIM android devices compatible with 4G LTE that runs on a Lollipop operating system. It has a 5” HD IPS Screen; 13 megapixel (MP) rear camera; 5MP front camera; and 1.2 Quad Core.
In 2015, Globe and Disney entered a comprehensive collaboration to gain access to brand properties of Disney, Pixar, Marvel, Star Wars and global leader in short-form video, Maker Studios.
Globe is the undisputed leader in mobile Postpaid, closing 2015 with revenues at P85.1 billion underpinned by growth in customer base now at 2.4 million, and 55% increase in mobile data revenues year-on-year.
About The Walt Disney Company in Southeast Asia
The Walt Disney Company has been active in Southeast Asia since 1995 when Disney Channel first launched in Malaysia and has grown to five offices in the region (Malaysia, Thailand, Indonesia and the Philippines) with the headquarters in Singapore, employing close to 280 permanent staff. Disney is one of the most active and largest global entertainment companies in the region with diversified businesses in film, consumer products, publishing, mobile content, television and family entertainment overseeing content from six key brands: Disney, Pixar, Marvel, ESPN, ABC and Lucasfilm.
Television is a key driver in growing the Disney brand in the region. Disney Channels Southeast Asia is responsible for the management, creative development and commercial operations of the three Disney-branded channels available across the region: Disney Channel, Disney Junior and Disney XD. The company also distributes Disney owned programs and channels to television, mobile, broadband and on-demand platforms to over 20 Southeast Asian providers including terrestrial broadcasters, pay-TV and channels as well as digital platforms.
Studio Entertainment reached new box office heights in 2013 with Marvel’s Iron Man 3 recording the biggest release in history in Malaysia, Thailand and Indonesia. The Avengers released in 2012 is still the biggest movie of all time in Singapore and Philippines.
As one of the world’s largest creators of high-quality digital experiences, Disney Interactive produces interactive entertainment for the whole family including multi-platform video games, online short form video, mobile and social games and digital destinations across all current and emerging media platforms. Entertaining guests of all ages, Disney Interactive’s key products include the video game platform Disney Infinity, top virtual world for kids Club Penguin, popular mobile franchises like Frozen Free Fall and Disney Tsum Tsum, top online destinations for kids, parents and fans including Disney.com, Oh My Disney, and Babble.com and the Disney social network reaching more than 1 billion guests on Facebook.
From apparel and toys to food and stationery, Disney Consumer Products (DCP) is the world’s leading licensor and works with over 400 licensees across all product categories in Southeast Asia for all ages and lifestyles. Disney Publishing is active in 6 countries in 6 different languages in Southeast Asia, publishing a diverse range of products in the region including story, activity and e-books, magazines and comics that reach a wide demographic from pre-schoolers to pre-teens and adults.
For more information, please visit www.Disney.ph.
About Maker Studios
Maker Studios is the global leader in online short-form video and the largest content network on YouTube. Maker specializes in reaching millennial audiences across multiple programming genres. Maker’s network includes 55,000 independent creators from more than 100 countries, attracting over 10 billion views per month, with a growing scale driven by its robust technology platform, direct-to-consumer distribution and data analytics. Maker is home to many of the world’s leading online talent and award-winning original programs such as “Epic Rap Battles of History.” Maker Studios is a wholly-owned subsidiary of The Walt Disney Company and is headquartered in Los Angeles, with operations in New York, London and Singapore. For more information visit www.makerstudios.com.
About Globe Telecom
Globe Telecom is a leading full service telecommunications company in the Philippines, serving the needs of consumers and businesses across an entire suite of products and services including mobile, fixed, broadband, data connections, internet and managed services. Its principals are Ayala Corporation and Singtel who are acknowledged industry leaders in the country and in the region.