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April 21, 2016

Sharp PH launches AQUOS XU Series – the first 4K TV with 8K Resolution


Sharp Philippines launches the newest and best AQUOS TV lineup – the first 4K TV with 8K Resolution, the Sharp AQUOS XU Series (LC-80XU930X/LC-70XU830X). One of the 2015 CES Innovation Award Honorees and touted as the highest resolution 4K TV, the XU Series raises the bar when it comes to home entertainment and leads the way to the future of high definition.

Sharp AQUOS XU Series achieves 8K Resolution on a 4K Ultra HD panel by combining Sharp’s proprietary Quattron Pro 4-Color Technology and its newest upscaling circuit, the X8-Master Engine Pro. Both work together to achieve resolution equivalent to 8K by upscaling Full HD and 4K UHD content. The result: true-to-life detail, the most vivid color expression, and deepest contrast.

Aside from providing the highest resolution on a 4K TV, the XU Series also displays more color than ever before, compared to conventional TV models. 

This is truly the “entertainment tailored for you” as it allows viewers to command the TV with the Smart Remote with Google Voice Search function – which recognizes 61 languages with a great degree of accuracy. Stream movies and TV shows, listen to music, play games exclusive to AndroidTM and enjoy instant access to Netflix, YouTubeTM, and more. 

With its Rich Color Pro Technology, boosted by a new direct LED backlight system and Ultra Dynamic Range Pro, the XU Series expands its color range reproduction and provides the deepest contrasts in its blacks and whites. Rich Color Pro Technology enhances the power of 4-Color Technology with a new direct backlight that expands the color reproduction range by 40%, displaying a wider array of vivid and true-to-life colors. Ultra Dynamic Range Pro utilizes the new direct backlight with a control area dimming technology, which switches off the backlight in dark areas to achieve darkest blacks and brightens up light areas for the brightest whites, thereby producing great contrast.

The most innovative TV technology only deserves the most premium external features. The Sharp AQUOS XU Series features a sleek aluminum frame that highlights its posh and lightweight design, and an adjustable loop stand (for LC- 80XU930X only) that can be adjusted up to 40cm on the inner portion. Its N- Black Anti-Glare Technology (for LC-80XU930X only) also enhances your viewing pleasure by reducing the reflection on the screen, while also contributing to clearer color reproduction. To up the ante, the XU Series also comes with a newly developed smart remote control equipped with a Sharp original touch pad and a slide bar, for easier external input switching and quicker access to features such as Google Voice SearchTM and Netflix.

The Sharp AQUOS XU Series not only has the highest resolution in a 4K UHD Panel, it also works with the latest Android TVTM as its platform. A step above the usual smart TVs, Android TV is the ideal OS for people who value an immersive and personalized experience with their TVs. 

The AQUOS XU Series lets you access over 600 Android apps and games on television from the Google PlayTM Store. Google CastTM is built-in, which allows you to cast your favorite entertainment and apps from your Google Cast-enabled apps right to your TV.

For consumers seeking smaller high-quality TVs, Sharp also has 4K Ultra-HD TVs powered by Android TV in 65-inch, 58-inch, and 50-inch.

The Sharp AQUOS XU Series is now available in all leading appliance stores nationwide. 

For more information, visit or join and Instagram at @Sharp.PH.

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