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May 12, 2016

How Great Taste Coffee brand endorser John Lloyd Cruz choose to be great

A celebration of everyday greatness, Great Taste held a "Choose to Be Great" media event as they introduced one of the Philippines' greatest young actors John Lloyd Cruz as its newest brand endorser.

John Lloyd is featuring in the new Great Taste campaign wherein it captures the respect and admiration that he and the brand have for Pinoy’s greatness. 

Like Great Taste Coffee, brand endorser John Lloyd is a staunch admirer of the Filipinos’ everyday greatness. 

During the coffee shop-themed event held at the Crowne Plaza Ortigas, media guests were treated to various activities that showcased Great Taste’s celebration of the Filipino’s everyday greatness.

Greatness is within every Filipino. It can come out in many forms, in any situation, at no particular place or time. From game-changing choices to simple, unplanned acts of kindness, greatness can thrive every day. 

Believing in the remarkable traits of Filipinos is Great Taste Coffee. Through the years, constant innovation has allowed the brand to constantly introduce new and better ways to enjoy a cup of coffee. As it continues to help bring out the greatness in every Filipino, Great Taste Coffee introduces a new endorser to join its journey of serving even greater experiences to its loyal consumers. 
“We are very pleased to have John Lloyd Cruz as the latest addition to the Great Taste family. As our endorser, we believe he will reinforce our values and philosophy with the same kind of passion and greatness that he has exemplified in his life,” said Universal Robina Corporation President and Chief Executive Officer Lance Gokongwei.
Like Great Taste Coffee and John Lloyd Cruz, Filipinos can achieve greatness—from small triumphs, to great milestones.

Choose to be great with Great Taste Coffee, available at all leading supermarkets, convenience stores, and sari-sari stores nationwide.

Proudly local and always innovating, Great Taste Coffee consistently empowers Filipinos to make every day great.

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