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July 25, 2016

JaDine’s New Forever Love, with Jollibee's Sweet-Spicy BBQ Burger Steak

JaDine’s new Forever Love, the Sweet-Spicy BBQ Burger Steak

Jollibee’s new Sweet-Spicy BBQ Burger Steak is the perfect combination of sweet spicy goodness found in your forever favorite Jollibee Burger Steak.

Jollibee, the Philippines' number one fast-food brand, recently announced the latest innovation to their best-tasting Burger Steak: JaDine's newest favorite, the Sweet-Spicy BBQ Burger Steak. A flavorful twist to the classic Burger Steak, this new offering boasts of a special barbecue sauce and sweet corn kernels generously poured on top of Burger Steak patty made with100% pure beef and a serving of steamed white rice. Every bite creates a delightful combination of sweetness, spice, and interesting texture that Pinoys will surely fall in love with.

James and Nadine previously starred in the fast-food chain’s “Taste Forever Love” ad campaign, where they shared the kilig of savoring their forever favorite Jollibee Burger Steak with the whole nation. With the Sweet-Spicy BBQ Burger Steak, the two young stars are thrilled to discover something new in a product they have always loved. 

The original Jollibee Burger Steak, first introduced in the late 1990s, captured the palates of Pinoys because of its unforgettable flavor and great value-for-money. With a patty made with 100% pure beef and a generous serving of gravy with real mushroom slices, the Burger Steak makes for a perfect langhap-sarap meal when paired with a serving of rice.


(From R - L) Presenting the new Sweet-Spicy BBQ Burger Steak at an exclusive press preview event are Jollibee Core Category Marketing Director Cath Capati, Brand Manager for Rice Meals Kat Silvoza, and Brand Communications Director and Head of Kids Marketing Arline Adeva

“The Sweet-Spicy BBQ Burger Steak is just one of the many innovations we are rolling out for 2016,” said Francis E. Flores, Jollibee Chief Global Marketing Officer and Philippine Head of Marketing. 

“The perfect balance of sweetness and spice, combined with the different textures of corn, perfectly cooked beef patty, and rice, creates an exciting new experience that captivated the hearts and taste buds of James and Nadine. If you’re a Burger Steak fan, you’ll definitely fall in love also with this flavor-packed new variety.”

Here's the new TV commercial starring JaDine and the all-new Sweet-Spicy BBQ Burger Steak premiered last Sunday, July 17, 2016. 


JaDine’s new Forever Love, the Sweet-Spicy BBQ Burger Steak, is available for dine-in, take-out, drive-thru, and delivery starting July 15, 2016 in all Jollibee stores for only P50 for the 1-pc solo variant, P55 with regular drink, and P80 for the 2-pc solo variant, P85 with regular drink. 


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