July 4, 2016

NIDA Rooms announces partnership with Via.com

Manila, Philippines - NIDA Rooms, the largest virtual hotel chain in Asia announces a new partnership with Via.com. The partnership enables Via.com’s travelers to customize holidays easily by having a wider selection of over 3,500 hotel rooms in Asia from NIDA Rooms.
“This strategic partnership enables NIDA Rooms to reach out to more travellers, as Via.com has served over 2 million guests in Asia. NIDA Rooms and Via.com hold similar value of offering a value for money products for our customers. The collaboration is timely as NIDA Rooms Philippines was launched at the end of May with over 200 hotels,” Kaneswaran Avili, Chief Executive Officer of NIDA Rooms said .

Avili added that Via.com is Asia’s largest Online Travel Agent and the company has always been in the forefront of the industry, creating new avenues and continuously reinventing the online travel booking industry segment by introducing new offerings to customers with the aim of making everything simple.

Ramesh Samineni, Country Head of Via.com Philippines said "NIDA Rooms enables travel agents and their customers to book hundreds of standardized rooms in different hotels all over the Philippines. This is a very exciting partnership as VIA will be the first online travel portal in the Philippines to launch this new business concept."

Via.com has changed the landscape of travel industry in each country by having over 90,000 resellers offering comprehensive travel products. It creates new avenues and continuously reinvent the online travel booking industry by introducing new offerings to customers with the aim of making everything simple. Today, Via.com is the leading travel network in India, Philippines, Indonesia, Singapore and UAE.

Incorporated in September 2015, NIDA Rooms has changed the playing field in the hospitality industry in Asia with a fresh new business model. The company partners with selected hoteliers and secures certain number of rooms. Those rooms are branded as NIDA Rooms and are offered through various online channels mainly their website and mobile applications in Google Play Store and Apple App Store. Rooms sold under the NIDA Rooms brand name has certain criteria that hoteliers need to adhere to namely quality and services that make a hotel stay comfortable.

“In a short span of eight months, we have secured over 3,500 hotel partners located strategically throughout Thailand, Philippines, Indonesia and Malaysia. We will be continuously expanding our reach in Asia with immediate plans to penetrate markets like Vietnam,” Avili said, adding that the company’s main aim is to offer customers various types of accommodation at the Right Location, for the Right Price with the Right Quality.

About NIDA Rooms
As Asia’s largest and fastest growing “Virtual Hotel Operator (VHO)”, NIDA Rooms remains committed in its value proposition of 3Rs - Right Location, Right Price and Right Quality to its customers. This is in keeping with the “A Good Night, Every Night” spirit promoted by NIDA Rooms through a comprehensive range of facilities available in all NIDA Rooms, including complimentary wi-fi, hot showers, air conditioned rooms, high quality amenity kit. Through NIDA Rooms, customers can instantly navigate and book thousands of affordable priced rooms in Indonesia, Malaysia, Thailand and Philippines via our website atwww.nidarooms.com and our mobile application on Google Play Store or Apple App Store. NIDA Rooms’ commitment to our hotel partners increases their 3Rs - Reach, Revenue and Recognition. To date, NIDA Rooms has over 3,500 hotels partners with over 800 hotels in Malaysia, over 1,500 hotels in Thailand, over 1,000 hotels in Indonesia, and over 200 hotels in the Philippines.

About Via.com
Via.com is Asia’s leading omni-channel travel & assisted e-commerce platform. Its distribution strategy includes enabling small businesses with an intuitive travel & e-commerce platform and giving both retail & corporate customers a host of options including desktop access, a mobile website and a mobile application to aid in research, search and purchasing. Via.com is the most comprehensive & consistently profitable online travel & e-commerce company with 8 years of experience & presence in 5 countries: India, Philippines, Indonesia, Singapore and UAE. Through its global network of over 90,000 independent re-sellers in the travel space, the company provides access to a broad array of travel products including air travel, train tickets, hotels, holiday packages, buses, car rentals, insurance, mobile recharges, money transfer & bill payments. In addition to this, Via.com has more than 5,000 corporate customers and also engages directly with consumers through its B2C website and app. Established in 2006 as flightraja.com, Via.com was incorporated in 2007 and has since dramatically disrupted the Indian travel space with its innovative offerings that became hugely viral in multiple markets. IndoUS Venture Partners and Sequoia Capital are the primary investors in Via.com.

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