Malaysian-Based Nida Rooms Beats 11 Participants In SEA
|(LR): Abraham Viktor, founder of Taralite; Kaneswaran Avili, NIDA Rooms CEO; Takahiro Suzuki, CEO of CyberAgent Ventures Indonesia|
CLEAR road map to achieve market leadership, mobile application focus, more than 3,500 hotel network traction in a short time span, and brand and product positioning were the main elements that solidified and secured votes for NIDA Rooms from 50 Venture Capital firms and corporations enabling the nine month old company to bag the prestigious Best Start Up Award at the recent Rising Expo 2016 that was held in Jakarta, Indonesia.
Established in Japan in 2012 and South East Asia in 2014, Rising Expo is an event coveted by start-ups, however, only those with good business potential are selected to participate in the event. Rising Expo has a reputation to showcase leading start-ups that has the ability of becoming the next generation successful internet business in Asia. Its main aim is to introduce selected innovative, creative and marketable internet-based business ideas that need capital injection or funds, to accelerate their growth, to Venture Capital firms worldwide.
This year, only 12 start-ups qualified to compete in the event. Only 1 company qualified from Malaysia, which is NIDA Rooms. The balance 10 companies were from Thailand (Two companies), Philippines (One company), Vietnam (Two companies), Japan (One company) and Indonesia (Five companies).
“Winning the Best Start Up Award at the Rising Expo 2016 is an acknowledgement of NIDA Rooms’ business model potential from the Venture Capital business community. We are honour to have received such a recognition,” said Kaneswaran Avili, Chief Executive Officer, NIDA Rooms.
“Although we have been experiencing a substantial growth month-on-month, securing more than 3,500 hotel partners in less than nine months throughout Indonesia, Philippines, Thailand and Malaysia, this award has given us the boost needed,” He said, adding that NIDA Rooms was excited to participate in the Rising Expo 2016 finale.
Held annually, Rising Expo 2016 was held in Jakarta and Korea recently. Winners of both events will participate at Rising Expo 2016 finale in Japan on 2 September. The finale event will house over 100 Venture Capital firms located worldwide.
Established in September last year, NIDA Rooms has changed the playing field in the hospitality industry in Asia with a fresh new business model. The company partners with selected hoteliers and secures certain number of rooms. Those rooms are branded as NIDA Rooms and are offered through various online channels mainly their website and mobile applications in Google Play Store and Apple App Store. Rooms sold under the NIDA Rooms brand name has certain criteria that hoteliers need to adhere to namely quality and services that make a hotel stay comfortable.
“We have grown strategically throughout Thailand, Philippines, Indonesia and Malaysia. We will be continuously expanding our reach in Asia with immediate plans to penetrate markets like Vietnam,” Avili said, adding that the company’s main aim is to offer customers various types of accommodation throughout Asia at the Right Location, for the Right Price with the Right Quality.
About NIDA Rooms
As Asia’s largest and fastest growing “Virtual Hotel Operator (VHO)”, NIDA Rooms remains committed in its value proposition of 3Rs - Right Location, Right Price and Right Quality to its customers. This is in keeping with the “A Good Night, Every Night” spirit promoted by NIDA Rooms through a comprehensive range of facilities available in all NIDA Rooms, including complimentary wi-fi, hot showers, air conditioned rooms, and high quality amenity kit. Through NIDA Rooms, customers can instantly navigate and book thousands of affordably priced rooms in Indonesia, Malaysia, Thailand and Philippines through www.nidarooms.com and NIDA Rooms mobile applications available at Google Play Store or Apple App Store. NIDA Rooms’ commitment to its hotel partners are to increase their 3Rs - Reach, Revenue and Recognition. To date, NIDA Rooms has over 3,500 hotels partners with over 800 hotels in Malaysia, over 1,500 hotels in Thailand, over 1,000 hotels in Indonesia, and over 200 hotels in the Philippines.