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August 29, 2016

Electrolux, Over 100 years of Vacuum Expertise and Innovations


Electrolux, since 1912,  has been revolutionizing the cleaning industry with well-thought designs and efficient technologies that offer the ultimate cleaning experience for homes across the globe. 


Lux 1

Considered a visionary and sales genius, company founder Axel Wenner-Gren saw the potential of adapting the industrial vacuum cleaner for use in homes, marking the beginning of the end for brooms in the modern home. Enter the Lux 1 in 1912, the world’s first home vacuum cleaner - affordable, efficient and smaller than its industrial counterparts (though still weighing a hefty 14 kg!).   


Model V


Only nine years later, the next vacuum cleaner, Model V was introduced. Model V was a perfect example of how Electrolux pioneered innovative thinking. The new vacuum was completely different than the relatively heavy and immobile Lux 1.

The Model V was the first vacuum turned sideways and it was equipped with runners also making it the first truly mobile vacuum cleaner. The Model V was such a success that Swedish maids protested when it was launched. 


Another of Wenner-Gren’s pioneering moves was the introduction of home sales. 

The sales representatives would show-case the new product, while at the same time meet with the decision maker who would eventually approve the investment, as well as gain valuable insights on how consumers actually used the products. In the Philippines, children of the ‘80s would surely remember the Electrolux man and his famous “Knock on your door” jingle as he sold vacuum cleaners from door to door. 

Through the years, Electrolux also pioneered other firsts such as the first robotic vacuum cleaner and the Ergorapido, the first cordless stick cleaner that complimented the trend of grab-and-go cleaning.

Backed up by 100 years of heritage, Electrolux has since proven its understanding and knowledge on consumer needs leading to insightful and inspiring innovations. 

In recognition of its design and innovations, Electrolux vacuum cleaners have received numerous acknowledgements and remarkable awards including; the Swedish ‘Good Design’ Award, the ‘Red Dot’ Design Award, the ‘iF Design’ Award, the ‘Plus X’ Award for ‘high quality, design and ease of use.’ and the ‘European Excellence & Eurobest’ Award for outstanding European PR communications.


Electrolux ErgoClean ZVE4110FL

ErgoClean ZVE4110FL is the perfect balance between performance and design. Understanding that space is a premium in urban homes, ErgoClean addresses the need for convenience and flexibility - its compact body ensures easy storage and its 4G cyclonic technology that provides powerful suctioning for optimal cleaning.


Electrolux Flexio II Z931

In addition to bringing cleaning performance to every corner of your home, the Electrolux Flexio II Z931 wet and dry vacuum cleaner ensures superior suction power for excellent dust pick-up with its large drum capacity. Flexio II also features an effective filtration system that traps dust and airborne particles, resulting in a more hygienic cleaning process. 


Live free of dust and leave cleaning in the hands of Electrolux.

For more ideas on home care and healthy living, please visit electrolux.com.ph and follow instagram.com/electroluxph, and facebook.com/ElectroluxPhilippines.



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