As part of their DEWmocracy campaign, Mountain Dew invites everyone to vote for either flavors - #DewBlueShock and #DewLivewire for a chance to win a brand new pick up truck. Voting starts on August 13 and closes on October 31.
“The goal of DEWmocracy is to listen to what our consumers have to say and to allow them to engage with the brand. With DEWMOCRACY, every Filipino has a chance to take a stand, be heard, and select the flavor they want. In the end, your chosen flavor will remain,” said Mountain Dew Brand manager Ms. Kay Paras.
“Iba talaga ang tama ng #BlueShock for me. It’s something that completes the excitement of my day,” Ramon.
Sam defends his title too by saying that #DewLiveWire is something that “definitely hits the spot. Pare, ito na ang bagong drink of choice ko! What a way to be unique!”
Live Wire is loud and electrifying. It is the Dew that hypes the crowd before jumping. As an orange flavor, Filipinos are sure to like its taste of familiarity.
Mountain Dew has always been know to champion innovation on all levels. Over the years, each campaign the DEW brand has created focuses on creativity, adventure and passion, empowering each DEW drinker to embrace new experiences and try new things. From action to sports to entertainment to art to gaming, Mountain Dew is always on hand.
“With a campaign such as this, it’s impossible for us not to think of ways to make it extra fun and exciting for our consumers. Adding the two-well-renowed influencers is a sure fit for each limited-edition flavor as well as the brand,” added Ms. Kay Paras.
Mountain Dew invites you to vote wisely for DEWmocracy!
Be heard and make your stand. Everyone has a voice. Are you #DewBlueShock or #DewLiveWire?
Vote now on Twitter and Instagram to make your votes count. Voting period starts August 13 and voting will close on October 31.
Blue Shock (charged with Raspberry Citrus) - #DewBlueShock
Voters of the winning flavor will have a chance to wina brand new pickup, perfect for your next wild adventure.
Make sure to stay updated with DEWmocracy at Mountain Dew Philippines’ official Facebook page https://www.facebook.com/mountaindewPH/ and don’t forget to follow @MountainDewPH on Twitter.