August 17, 2016

Vote wisely for #DEWmocracy as Mountain Dew launched limited edition flavors – Live Wire and Blue Shock!

Mountain Dew has launched the country’s first ever DEWmocracy with two new and limited edition flavors – Live Wire (infused with Orange) and Blue Shock (charged with Raspberry Citrus)

As part of their DEWmocracy campaign, Mountain Dew invites everyone to vote for either flavors - #DewBlueShock and #DewLivewire for a chance to win a brand new pick up truck. Voting starts on August 13 and closes on October 31.

“The goal of DEWmocracy is to listen to what our consumers have to say and to allow them to engage with the brand. With DEWMOCRACY, every Filipino has a chance to take a stand, be heard, and select the flavor they want. In the end, your chosen flavor will remain,” said Mountain Dew Brand manager Ms. Kay Paras.

Making the campaign more exciting are the two of the country’s top influencers to lead each flavor to victory – Team Leader Sam YG for Live Wire and Team Leader Ramon Bautista for Blue Shock. 

“Iba talaga ang tama ng #BlueShock for me. It’s something that completes the excitement of my day,” Ramon. 

Sam defends his title too by saying that #DewLiveWire is something that “definitely hits the spot. Pare, ito na ang bagong drink of choice ko! What a way to be unique!”

Between the two limited-edition flavors , Blue Shock is known to be cool and stunning. It lets action do the talking and leaves you, well, in shock! It has a distinct raspberry-like flavor that is unique to Filipinos.

Live Wire is loud and electrifying. It is the Dew that hypes the crowd before jumping. As an orange flavor, Filipinos are sure to like its taste of familiarity.

Mountain Dew has always been know to champion innovation on all levels. Over the years, each campaign the DEW brand has created focuses on creativity, adventure and passion, empowering each DEW drinker to embrace new experiences and try new things. From action to sports to entertainment to art to gaming, Mountain Dew is always on hand.

“With a campaign such as this, it’s impossible for us not to think of ways to make it extra fun and exciting for our consumers. Adding the two-well-renowed influencers is a sure fit for each limited-edition flavor as well as the brand,” added Ms. Kay Paras.

Mountain Dew invites you to vote wisely for DEWmocracy!

Live Wire (infused with Orange) - #DewLivewire

Be heard and make your stand. Everyone has a voice. Are you #DewBlueShock or #DewLiveWire?
Blue Shock (charged with Raspberry Citrus) - #DewBlueShock
Vote now on Twitter and Instagram to make your votes count. Voting period starts August 13 and voting will close on October 31. 

Voters of the winning flavor will have a chance to wina brand new pickup, perfect for your next wild adventure.

Make sure to stay updated with DEWmocracy at Mountain Dew Philippines’ official Facebook page and don’t forget to follow @MountainDewPH on Twitter.

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