Looking at the PMPC Star Awards for Music’s line-up for this year’s Best Music Video category, one gets the conclusion that it is loaded with established singing stars, a famous actor, and a relatively new, yet fast-rising artist. The last is Edward Benosa whose music video for his third and latest single “Puso Kong Ito” was nominated alongside entries from the likes of Juris, Sam Concepcion, Vice Ganda, and Rivermaya.
The video, directed by the highly touted Carlo Obispo, is hard not to recognize, especially for its scenic images and carefully edited shots. It surely helped that Obispo is into high-grade film-making, giving the video that short film touch instead of just plain music clip.
It features a charming ballet dancer from Ballet Manila and projects Ed’s boy-next-door charm to the fore. The pop ballad, written by Vincent Velasquez, complements the video like creamer to coffee.
“It’s one of my favorite songs I recorded so far because I feel there’s something unique about it,” shared Edward who at the moment is also rehearsing for a musical he will be in called Mula Sa Buwan, slated to be staged in Ateneo University grounds this December.
Edward, first seen by the public as a StarStruck hopeful and later, that remarkable face at The Voice’s blind auditions, has quickly developed a strong fan base owing to his string of good releases and memorable exposures. His debut hit “Di Man Lang Nagpaalam” gave him a grand entrance of sort, while tracks like Iingatan Ko, Sa Piling Mo, and Paglisan strengthened his hold for that fast-growing lot of fans. In fact he already has an official Facebook account nicely named Ed Benosa Loyal Supporters.
Big thanks also to the support of his manager and collaborator, actor Arnold Reyes, who is himself a success story in the music scene almost by the snap of a finger. One time he thought of writing a song, joined Himig Handog and Levi Celerio songwriting contests, and both placed high enough to get everyone’s attention. He penned or helped for most of Edward’s songs.
In referring to his talent, Arnold directly stated, “I took him in kasi grabe ang vocal range niya. May puso siya kumanta, very emotional.”
Edward will be releasing his second album by February next year.
Last April, Edward delivered a 25th birthday concert for his fans at the Teatrino in Greenhills. That show was a proof he certainly deserved the Best New Male Recording Artist citation from Star Awards in 2015. The concert was called “Most Requested” in reference to his hit first single “Di Man Lang Nagpaalam”. He has been an in-demand act since.
His versions of Carol Banawa’s “Stay” and The Script’s “Breakeven” showcase his versatility as a singer, one of his strengths.
Edward has good words for the kind of great support he gets from fans and friends, “Ang sarap ng pakiramdam when you have supporters who truly care about you because they like you and your songs.”
Edward’s quick rise may be attributed to his determination to prove he could contribute. His next step is taking in acting jobs to see what he can do as an actor. He is set to appear in a film titled Bubog wherein he will play a policeman.
Showbiz fans are likely to use the term gwapulis for him as it can be recalled that Sarah Geronimo expressed regret, albeit in a cute way, for not turning her chair during Edward’s blind audition. Looks is always a plus for this half-Spanish mestizo, but he puts up a lot of work to complement that well with talent.
The Puso Kong Ito music video is made possible by Dannon Clothing. Edward Benosa’s steady rise to the top is largely a doing of his deep passion and care for audiences.