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October 15, 2016

SM’s Fiesta Mexicana: a promotion of Philippine-Mexican cultural ties

SM Supermalls recently honored the National Day of Mexico with music and fun at SM Aura Premier and SM Megamall, in celebration of the long relationship between SM Supermalls and the Embassy of Mexico in the Philippines in promoting the two countries’ rich cultural bond.

HE Ambassador of Mexico to the Philippines Julio Camarena Villaseñor led the SM Aura celebrations that featured a performance by the world-renowned Mariachi ACHAI, rich Mexican cuisine, and its premier drink tequila.

The Mariachi Achai Ensemble, a group of musicians from the northwestern state of Sinaloa, shared Mexican traditional music and dance with Filipino audiences through performances at SM Aura Premier and SM Megamall.


The Ambassador mentioned that one of Mexico’s greatest cultural contributions to the world is its traditional gastronomical fare, which had been declared by UNESCO as an Intangible Heritage of Humanity – a title shared only by four other countries in the world.
“Perhaps it is within this richness where Mexico and the Philippines became closer. From the Filipinos, Mexico received the buko (coconut) and mango that we call ‘mango de Manila’. An important evangelizing wave converted the Philippines to Catholicism,” Ambassador Villaseñor shared. “Today, the new dynamic of our long and strong ties offers the promise that the historic commercial and cultural relations that make Mexico and the Philippines not only friends, but sister countries, will be renewed and mean for each country the natural bridge to enter their respective geographic region.”
The Ambassador also cited SM’s Acapulco-Manila Galleon Museum as a way of continuously promoting this affiliation. “Through SM’s Galleon Museum, we can have people know more about Mexico and its influence in the Philippines and Asia,” he said.

Vice Consul Luis Gerardo Regalado affirmed the Ambassador’s view. “We are similar in so many ways, yet so different in many cultural aspects. It’s the perfect scenario for investments and business,” the Vice Consul added.

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