November 30, 2016

Goldilocks celebrates Golden years and released 50th Anniversary Edition of Goldilocks Bakebook

In time for the Christmas Holiday and in celebration of 50 Goldilicious years, Goldilocks has now released an updated 50th Anniversary Edition of its best-selling Goldilocks Bakebook.

This updated volume contains news insights about Goldilocks Bakeshop, its history, and what it means to the Filipino. The bakeshop that has become an integral part of the Filipino way of life.

National Book Store's Managing Director Xandra Ramos, and Goldilocks' Managing Director Pinky Yee and Marketing Director Cherry Caluya, at the launch of  50th Anniversary Edition of Goldilocks Bakebook, National Bookstore, Glorieta, Makati City, November 29, 2016. 
A collection of recipes of the most well-loved Goldilocks products, honed and perfected through the years. More than 50 recipes are included to create sweet and delightful moments in your own kitchen.

The first volume of the Goldilocks Bakebook was launched last 2011, consumer trends and consumer engagement have changed dramatically. Goldilocks has strengthened its position as the Philippines’ best-loved bakeshop, by seamlessly integrating timeless products and services with emerging tastes and preferences.

The Goldilocks Bakebook is not only a collection of timeless recipes but is also a story of how Goldilocks achieved its success. It is also a compilation of special stories from customers about their own sweet moments shared with Goldilocks.

The Goldilocks Bakebook  is also a unique way of giving back to the community since all proceeds from the sale of the book will be donated to the Goldilocks Foundation.

Lovingly crafted gift by Goldilocks for customers, this special and one-of-kind the Goldilocks 50th Anniversary Edition Bakebook is now available in National Bookstores nationwide. Grab a personal copy, or as a gift for family and friends for only P895. 

For more information about Goldilocks and the Goldilocks Bakebook, visit their website at

Five reasons men prefer real leather as Christmas gifts

Searching for a perfect gift for your dad, brother, boyfriend, or husband , best friend , close friends and officemates, can be a tough task. It's one of the simplest yet crucial dilemmas during the Christmas season.

To ease the stress of figuring out the perfect gift for the men in your life, let McJim Classic Leather do the thinking for you. Because when it comes to gifts for men, real leather has always been a tried-and-tested contender. 

Leather wallets exude a classy and sophisticated vibe for most men, making McJim Classic Leather wallets great gift ideas for Christmas. 

Here’s why: 

1. Giving McJim Classic Leather bags, belts, wallets and accessories show sincerity and thoughtfulness. 

Men are known to neglect buying these items even when their bags, wallets and belts have become old and faded. So, there is no doubt that they will appreciate receiving these McJim Classic Leather products—known for premium quality and style. 

2.  Leather products are considered “lucky.” 

Did you know that giving a McJim wallet as a gifts is known to bring luck to the receiver? Meanwhile, gifting a person with a McJim belt has been known to signify a stronger relationship between the giver and the receiver, as the belt wraps around the body.

3. Leather bags belts and wallets are useful and functional. 

Authentic leather products, like those of McJim Classic Leather, do not merely add style to a man’s ensemble, they also add function: one factor that other accessories do not have. Men need bags, belts and wallets in their day-to-day affairs, so they are ideal Christmas gifts.

4. McJim Classic Leather accessories exude style and class. 

Accessories made from real leather, make the best gift because they make men look stylish and classy anytime, anywhere.

5. A wide selection of high-quality real leather accessories is offered by McJim Classic Leather, a trusted authentic leather accessories brand. 

When it comes to belts of high quality, you could never go wrong with McJim Classic Leather. A belt as such would be a gift any man would surely appreciate. 

Useful, functional and stylish, a McJim Classic Leather bag is an ideal gift to give to your dad, boyfriend, husband, boss, or close friend.

Here, McJim Classic Leather lists down leather accessories that all men would surely love.

  • Belts. McJim Classic Leather offers high-quality real leather belts with unique-looking metal buckles. These come in a variety of colors and designs (basic dark brown, basic modernist black, and reversible minimalist), making it easy for you to choose the belt any man will surely love. 
  • Leather bags. A staple accessory in a young man’s wardrobe, a leather bag is not only stylish, it is also functional. McJim Classic Leather suggests choosing one from its collection of sturdy and classy leather bags—shoulder bag, body bag or gadget bag—as a smart gift idea for guys out there. 
  • Leather wallets. A must-have accessory for all men is a well-designed wallet made from authentic leather, crafted to last for years, and come in different designs that suit various functions. 
  • Belt and wallet gift sets. To make gift buying easier, McJim Classic Leather offers all-leather belt and wallet gifts set that are wrapped and ready to give to the men in your life. 
Whatever you decide on, one thing is absolute: real leather is your best bet. And through the years, McJim Classic Leather has proven to be a reliable and trustworthy brand by the young and old alike, recognized for making leather goods of superior quality and classy design. 

Real leather adds style and elegance to a man’s ensemble. This Christmas, show thoughtfulness to the men in your life by giving them McJim Classic Leather products. 

Not sure what to give to the men in your life this Christmas? McJim Classic Leather rids you of all the stress with their authentic leather products.

Make the special men in your life happy this Christmas, your dad, brother, significant other or best buddy—gift them with a McJim Classic Leather accessory. 

November 29, 2016

Keeping Food Fresh Longer and Nutritious with Electrolux NutriFresh Inverter Refrigerators

We always make sure that family eats the right food. Keeping in mind the specific ways you clean and prepare fresh food as soon as you get it into the kitchen, making it much less likely you’ll let it spoil. I do keeping the refrigerator at the right temperature to keep foods as fresh as possible without freezing them. We also plan meals in order of what needs to be used up first.

Making your food last longer will help you to avoid waste, shop less and cut your grocery-shopping bill. A lot of that waste can be avoided by learning how to properly store your food to keep it fresh longer!

Here's more to learn how to keep food fresh longer and nutritious.

The Electrolux NutriFresh Inverter Refrigerators keep food market-fresh for up to 7 days!

Filipino families can now enjoy market fresh fruits and vegetables 24/7 as Electrolux Philippines launched its most innovative refrigerator line yet – the NutriFresh™ Inverter Refrigerators. 

At the Happiness Homemade launch, Electrolux Philippines shared how its NutriFresh™ Inverter Refrigerators can keep food market-fresh for up to 7 days so that food is healthier and more flavourful. 

Keeping it Fresh and Nutritious

French Door NutriFresh EHE5200AA

The Electrolux NutriFresh™ Inverter Refrigerators have a host of features designed to keep food, especially fruits and vegetables, fresh. 

The NutriFresh™ Inverter Refrigerators is equipped with a FreshShield Crisper which comes with a unique tight seal to keep temperatures stable, minimize water loss and provide higher humidity so that fruits and vegetables stay fresh for up to 7 days.

Store up good health with better refrigeration. The NutriFresh Inverter technology keeps temperature consistent for freshness and up to 37% energy savings. The unique FreshTaste Deodorizer feature works in tandem to attract and absorb stray odors and eliminates 99.8% of bacteria.
“More and more families are looking for ways to eat healthier and having fresh ingredients at home. Unfortunately, our lifestyle is so fast paced and busy now that its not always possible to go to the market for fresh produce every few days. Electrolux understands this concern and the NutriFresh™ Inverter Refrigerators were designed to answer this need,” explained Andrea Pionilla, Country Marketing Manager of Electrolux Philippines. 
Three Door NutriFresh EME2600MG

 Top Freezer NutriFresh ETB4602AA

The Electrolux NutriFresh™ Inverter Refrigerators comes in a variety of models and sizes. The 2-Door model is ideal for small families and single residents. For larger families and appetites, there’s the 3-Door refrigerator while the French Door refrigerator is the biggest in the range.

For more ideas on home care and healthy living, please visit, and follow, and

Discover Shanghai, the “Paris of the East” via AirAsia Philippines

AirAsia Philippines, the world’s best low-cost airline, continues to connect the world as it added another wonderful destination on their route map – Shanghai, “The Paris of the East”. 

Shanghai is known as China’s commercial and financial center but is also bursting with cultural experiences. On one side of the Huangpu River lies ultra-modern Pudong, home to the newly opened Shanghai Disneyland and the colorful Oriental Pear Tower, and on the other side, Puxi with its host of historical spots like the French Concession, glitzy waterside promenade The Bund with its stretch of historical colonial buildings or Yuyuan Garden, which gives you a glimpse of Ming and Qing dynasty architecture.

A look at Yuyuan Garden in the northeast of the Old City of Shanghai.

After an exciting day in Shanghai, take a break by going to notable places outside the city center. Relax at the Dongping National Forest Park, a man-made forest at Chongming Island. Ride a boat at the “Shanghai’s Venice”, the Zhujiaojiao Water Village at the Chinpu District and have spiritual trip to the Lingyin Temple at the Zhejiang, Hangzhou to complete your dream vacation.

Don’t miss the classic steamed Xiao Long Bao.

And one definitely won’t go hungry in here – finding its culinary secrets is an adventure in and of itself. Don’t leave Shanghai without trying their Xiao Long Bao, Jianbing or Egg Pancakes, Scallion Oil Noodles and Bamboo Tofu with Pepper partnered with the Xinjiang Black Beer or Tsingtao Beer.

Shanghai’s skyline by day

AirAsia Philippines, continues to surprise and delight travellers with their wide range of flights. From top tourist spots of Asia such as Hong Kong, Seoul and Singapore to the hidden gems like Kota Kinabalu, Siam Reap and Bali, AirAsia continues to make travel accessible by offering the lowest fares online to over 100 destinations across Asia.

To get a glimpse of what you can experience in Shanghai, visit AirAsia’s Official Facebook page ( and watch the webisodes featuring Shanghai’s beautiful spots, friendly faces and delicious food.

Big Breakthrough in Hair Technology : Discover Argila and Hair Toxx

Thinking about making a change on your  hair? Hair makeovers? Trying fresh new styles?  But before anything, we really have to make sure our hair is soft, beautiful and healthy.  

YAMÊ SPELZON, Marketing Manager
Proud Filipino-owned hair salon, Aesthetics & Cosmetics by Escalava, announces the arrival of two of the newest Brazilian Hair Care technologies in the Philippines during the product launch held at Crowne Plaza Galleria attended by salon owners and operators, and hair care experts and professionals. 

The Argila Amazonia and Hair Toxx are guaranteed organic and all-natural and zero formaldehyde.

The Argila Amazonia

The Argila Amazonia is a revolutionary hair-straightening system that provides long-lasting results, making hair smooth and silky soft. Using only all natural, ingredients straight from the Amazon, such as White Clay and Murumuru Oil, Argila Amazonia promises zero damage to your hair.

White Clay, the active ingredient in this groundbreaking system comes from one of the best-preserved ecological sanctuaries in Brazil, the Marajo Island. This island has an extreme climate of high temperatures- high humidity and heavy rainfall – that lead to the formation of White Clay exclusively found on the island. The clay forms through the decomposition of certain types of rocks over a period of thousands of years, they fuse with organic components of the land and turn into White Clay that is rich in minerals and metals such as titanium, magnesium, copper, zinc, aluminum, calcium, lithium, iron and trace elements which are extremely beneficial to human health.

The murumuru grows in the Brazilian state of Para, in the Amazonianregion. 

Oils extracts from Mururmuru seeds offer numerous advantages to our skin and hair. It is a highly effective emollient and moisturizer as it helps hair to recover long-last moisture and regain its natural elasticity. 

The exotic Murumuru Oil is a powerful, nourishing anti-frizz oil that is unique to the Argila line of products. It is proven that it replenishes the natural nutrients as it reinforces the structure of the damaged hair by restoring the natural hydrolipidic layer, thus providing brightness, softness, hydration and protection for long duration.

The Hair.Toxx

Hair.Toxx is a product of perfect combination of natural ingredients and state-of-the-art molecular research to renegerate and protect strong and healthy hair.

The outer layer of the hair is called the cuticle that provides protection through a small layer of natural oil, the sebum. These two act like a shield, protecting the hair’s inner layers, the keratin based cortex and the medula which are responsible for hair’s color, form and texture.

Everyday, our hair is exposed to potential damage. External factors like the sun, salt and other harmful elements in the environment accelarte the natural aging process, leaving hair limp and brittle, dry and dull. The damage becomes serious and worse when these weak hair strands undergo chemical processes such as coloring, bleaching and straightening as these break disulfide sulfur bonds and reduce the levels of keratin and other nutrients in the hair.

Hair.Toxx makes it possible to protect hair while still bleaching, coloring and straightening it all you want. 

Hair.Toxx formula- combination of Acaí, Hyaluronic Acid and a proprietary Lipophilic Complex – creates an effective shield around hair follicles, especially when used as part of a daily care routine, as this shield helps protect daily damage while restoring natural beauty and bounce by creating disulfide sulfur bonds in the hair and buffering existing ones through the action of the Bleaching and Coloring Revitalizing Serum.

November 28, 2016

A Holiday Treat from Devant’s 7:30PM G2G, a family bonding moment

Christmas is just around the corner, friends and families all find time to converge in one place to swap memories, share new stories, and of course, partake of the staple everyone looks forward to during holiday gatherings.

TV time! It doesn’t seem to matter what everyone watches: The latest movie, a favorite series, a game show, a video of everyone’s unforgettable getaway, or even playing a new video game – no matter what the family is watching or doing, TV makes a great tool for bonding.

Technology offers everything – an avenue to shop leaving the house, ways to share memories with loved ones leaving far away, easy communications and the availability of information whatever you are.

It is this convenience that Devant aims to tap and promote by exploring deep into what matters most – one’s family. Driven by the tagline “Changing lives in a big way,” Devant hopes to instill the importance of strengthening personal ties by simply enjoying a simple habit – watching TV.

7:30 PM TV G2G

Through 730 PM TV Get Together, Devant hopes to create moments where people can take a break from their busy schedules, and spend some quiet time with the people they love the most – and what a better way to bond than watching your favorite shows together on Devant’s Big Screen TVs.

Every night becomes a TV bonding night when families and friends get together enjoying their favorite shows. The experiences enhanced via Devant’s Ultra HD Big Screen TV’s with surround sound to make bonding nights more memorable.

Devant Curved Ultra HD TV

One of the most notable products in Devant’s exceptional line-up is the AVC400 Curved Ultra HD TV. It has a 3840x2160 resolution with 60Hx Vivid Motion and powered by a Quad-core CPU and a built-in ISDBT receiver. Already a smart TV, this model has various connectivity options and is perfect for streaming your favorite videos from Youtube and Netflix.

The Devant AVC400 Curved Ultra HD TV lets you embrace the beauty of every detail with its 65-inch and 55-inch screens and allows you to experience the perfect immersive experience with features such as the Anyview Cast – a screen mirroring function that allows you to seamlessly share your favorite music, photos or videos from your mobile phone or tablet to your TV without the need for cables.

Also to be considered are Devant’s Ultra HD TV models, as well as their Smart and LED Tech TV models that make viewing such a treat. With televisions likes these, everyone is sure to look forward to bonding time with the family at 7:30PM!

7:30 PM TB G2G is part of Devant’s statement of promoting the responsible role of a TV brand in bringing together families through a shared enjoyable activity such as TV time. The brand sees television as a unique catalyst that creates a welcoming environment where families and friends can simply take a step back from the solitary effects of technology and enjoy being with each other.

7:30 PM TB Get Together aims to promote that every night at 7:30, everyone is urged to spend time with the people they care about by watching their favorite shows on TV. 

And at the center of it all, are the convenience and quality of experience every Devant Big Screen TV brings.

For more about Devant and its superb products, visit



Philippines -  HISTORY is giving away 3 sets of petrol vouchers worth PHP3,000 each to 3 lucky winners weekly in the Watch and Win Contest on Supercharged HISTORY, a programming block on HISTORY every Sunday from 10-11 pm.

How to join:
1. Download the IQNECT app on the Apple App Store or Google Play Store on your mobile    
2. Watch Big Easy Motors/Counting Cars on Supercharged HISTORY airing Sundays starting at 10pm. 
3.  Using the IQNECT app, scan any car featured in Big Easy Motors/Counting Cars. 
4.  Answer a simple question on the app to participate.

HISTORY’s Watch and Win Contest is open to all HISTORY subscribers in the Philippines. Contestants are allowed to submit only 1 entry each and must be submitted between 10pm and 11pm every Sunday.

Three winners will be selected per week who will win vouchers worth PHP3,000 each redeemable for petrol. Winners will be notified via email or phone within 2 weeks from date of submission of entries.

Contest ends 9 January 2017.

For more information, visit  

HISTORY™ is available on SKYCable Ch 67; Cable Link Ch. 43; Dream Satellite Ch 30; Destiny Cable Ch 57; and Cignal Ch 125.

Metrobank & IAJ Wellness Corporation partners at the 2nd Metrobank Wellness Expo 2016

The Metropolitan Bank and Trust Company (Metrobank) recently held the 2nd Metrobank Wellness Expo 2016, an event that showcases Metrobank’s concern for the health and wellness of its employees, at its head office located along Sen Gil Puyat Avenue, Makati City. 

In support of this noteworthy event, IAJ Wellness Corporation (IAJWC) the company engaged in the importation and distribution of innovative, highly effective food & wellness products, participated by showcasing their premier brands MATSTONE® Horizontal Slow Juicer and BREVILLE® juicers and blenders. 

METROBANK EMPLOYEES TASTE HEALTHY JUICES AT WELLNESS EXPOEmployees of Metropolitan Bank and Trust Company (Metrobank) at its head office in Makati City recently got to sample delicious and great-tasting juices prepared by IAJ Wellness Corporation (IAJWC). IAJWC participated at the recent 2nd Metrobank Wellness Expo, an employee-centric event organized by the Metrobank Employee Welfare Department (EWD) whose aim is to promote healthy and better living among Metrobank employees. Shown in photo are the IAJWC Marketing team and Metrobank Head Office employees as they toast to more healthy partnerships in the future. 

The event served as the perfect opportunity for Metrobank’s thousands of employees to get to know more about IAJWC’s Juice & Blend Category and other important information about its “Be Well Campaign.” This initiative seeks to communicate to people the idea of boosting and energizing their bodies and the principle of living well by eating more healthy and nutritious food like fresh fruits and vegetables.

The 2nd Metrobank Wellness Expo 2016 was initiated by the Metrobank Employee Welfare Department (EWD) with the objective of continually promoting and generating awareness about the importance of health, strength and wellness among the 2,340 Metrobank employees at its head office. The expo thus became the perfect platform to expose employees to different health related products and services.

The crowd-drawing recent 2nd Metrobank Wellness Expo 

Understanding that most corporate employees today don’t have the time to prepare a proper, good and healthy meal for themselves IAJWC recommended juicing w/ MATSTONE® & BREVILLE® as an option for them to get all the nutrients they need from vegetables without the stress of losing all the essential vitamins and minerals when preparing and cooking. 

Metrobank’s EWD hopes that through the Wellness Expo & supporters like IAJ Wellness Corporation, their employees will be more encouraged and empowered to practice living a healthier lifestyle and achieve a better work-life balance despite their busy schedules.

To know more about IAJ Wellness Corporation’s lineup of products for health and wellness, visit   /

IAJWC is a proud member of The WOW Group of Companies 

November 27, 2016

The #DominosEffect


A “domino effect” is defined as “a cumulative outcome that is produced when a single event initiates a succession of similar events”.

Domino’s Pizza Philippines has stayed true to this meaning, and yet has added so much more. The country’s pizza delivery expert has demonstrated that the simple act of receiving a delicious box of Domino’s pizza creates an outward (and contagious) ripple of joy, delight, and cheerfulness. Indeed, it is enough to make you momentarily forget about the weariness and challenges of the day, and instead focus on “love at first bite” – that’s the #DominosEffect !

As of last count, almost 1 million people have seen the #DominosEffect on full display, when a viral of a truly unique initiative exploded on social media.

When a company shows that it understands and empathizes with the grief associated with Metro Manila traffic, and does an amazing gesture in order to put smiles on people’s faces, then it is no wonder that the #DominosEffect video has taken the Internet by storm. 

According to the company, they are “delivering delight, one pizza at a time.” While there’s no doubt that Domino’s Pizza will surely translate into delight, it is the message to share and spread this #DominosEffect that really resonates and deserves to be passed on. The world can certainly use more smiles, joy, and laughter nowadays.

New Beginnings at Feng Shui Convention

Expect blockbuster attendance as Feng Shui Master Marites Allen tells what’s in store for us in the Year of the Fire Rooster during her 2017 Feng Shui Convention on December 4, at the Marco Polo Manila in Ortigas, Pasig City.

Allen, the Philippines foremost Feng Shui expert, again offers meticulous guidance on various aspects of living – health, wealth, career and love, among others — to help people harness positive energies in the coming year.
“2017 marks a new beginning for many, as it’s the year when the Prosperity Star is in the center of the Feng Shui chart,” says Allen. “With all the negativity of 2016, everybody needs to know what they can do to make 2017 a positive one.”

It will be a day of fun and learning, as Allen, who is committed to improving individual lives through Feng Shui, prepares a full day of activities and information sessions, including personalized forecasts based on personal destiny charts, advice on lucky and unlucky sectors in the home and how to boost your success potential for the year.

The 2017 Feng Shui Convention also features the launch of Allen’s much-awaited Feng Shui planner and almanac.

The annual Feng Shui planner is dubbed “feng shui bible,” as it contains complete information on suitable and unsuitable activities per day; lucky and unlucky locations per day and month; and lucky, neutral, or unlucky hours in a day.

Meanwhile, the annual Feng Shui almanac explains the specific energy that governs each day, whether auspicious or not; moon phases, which indicate if specific dates have good or bad indications; plus many more useful tips for a smooth-sailing year.

The much-awaited event is again co-hosted by the King of Talk, Boy Abunda. Expecting huge crowds, Allen advises attendees to book tickets early through email, or call 0920-9509390, (02) 556-0615, (02) 442-0113 or (02) 818-8858. 

The 2017 Feng Shui Convention is Allen’s 12th annual event, which kickstarts in the Philippines, followed by Feng Shui events around the country and the world. It was first organized in 2005, and has a loyal following among Feng Shui believers.

November 26, 2016

Novuhair Head Bags Agora Award

President and CEO Wins in the Individual Category of the 37th Agora Awards

Nutramedica, Inc. President and CEO Sheila Mae Velilla bagged the Outstanding Achievement in Entrepreneurship – Medium Scale at the recently concluded 37th Agora Awards. Nutramedica is a homegrown 100% wholly-owned Filipino enterprise that manufactures and distributes Novuhair, an acclaimed line of products that addresses hair loss. 

Held last October 26 at PICC, CCP Complex, the Agora Awards recognizes individuals and organizations for exceptional marketing skills and strategies. It is touted to be the premier marketing awards body in the country and sets the high standards of excellence in the industry.


Moving in an industry dominated by giant multinational pharmaceutical companies, Nutramedica’s tenacious rise from its humble beginnings as a microenterprise is one for the books. Thanks largely to its creativity and innovation, it has become a major player with a well-established niche in the industry.

Founded in 2004 by Velilla, Nutramedica develops beauty and healthcare products out of natural and mostly indigenous ingredients. It is one of the pioneers in the commercialization of virgin coconut oil (VCO) and gained wide success with its slogan “healthiest oil on earth,” which led to its acquisition by a big company. 

It continued to create more VCO-based skin care products and hit the jackpot with its latest, and now banner, product – Novuhair, nature’s answer to hair loss. This breakthrough solution is made of 19 herbal ingredients and comes in topical scalp lotion, herbal shampoo, and herbal conditioner that effectively battles the effects of hair loss and helps enhance and restore one’s crowning glory.

Launched in 2009, Novuhair enjoys tremendous success until today. It is widely accepted not only here in the Philippines, but also in other countries. It is set to enter the international market, starting with the United States (US), in December of this year. Such bold, yet timely, move of the company to export Novuhair to the US and eventually the Middle East also opens the opportunity for proudly-made local products to penetrate the global arena.

Novuhair’s popularity and market leadership may be attributed to the company’s initial market study coupled with the right timing, as well as smart use of resources by coming up with an effective tri-media campaign best described as low-budget yet high-impact marketing. 

Leveraging on its organic growth from a microenterprise to medium scale with over 30 employees in a span of 12 years, Nutramedica continues to further develop, market and distribute high-quality goods that could bring honor to the country.

The firm raises the bar in entrepreneurship with its faithful adherence to best business practices, such as provision of high quality products and excellent services, adaptability to market trends, constant innovation, diversification of trade, and giving back to society.
“Great things in business are never done by one person, they are done by a team of people”, Velilla quotes Steve Jobs when asked what’s her secret to success in this competitive business of beauty and healthcare. 
“We at Nutramedica also adhere to our core values of integrity, trust, fairness, discipline, humility, leadership, teamwork and faith in God. That’s our winning formula,” Velilla further adds.

Novuhair Topical Scalp Lotion, Shampoo and Conditioner are available in all Mercury Drug Stores and other leading drug stores nationwide.

For more information visit, like the brand’s official Facebook Page at Novuhair Official, follow it on Twitter at @NovuhairNatural and on Instagram @novuhairofficial. You may also call the Novuhair hotlines at 4136570 and 09228830575 and order online at Lazada and

Look and feel great with Levi’s Lot 300 Shaping Jeans

 Levi’s Lot 300 Shaping Jeans , the pair with greater range of motion and comfort.

Admit it, women will do almost anything to look good. And one of the biggest stunts they need to do is trying to fit into skinny jeans.

The dreadful experience begins with shopping for the perfect slim-fit pair. You hog the store’s fitting room trying to find one that looks and feels like second skin. Then, you must get used to the idea that skinny jeans are too snug to let you slip your phone or wallet ino its pockets.

Your woes do not end there. There’s the constant struggle with the muffin top and finding the perfect blouse to hide it. And you are later horrifed to realize that you can’t fit into your jeans after your favorite burger snack.

Finally, at the end of the day, you have to face one last battle—taking the tight thing off.

The Lot 300 Shaping Jeans, a pair that is designed to smoothen and enhance your silhouette.

Despite the ordeal, women continue to raid stores for slim-fit pants—and for a good reason: they look great in it.

Luckily, Levi’s has a solution to this recurrent dilemma: the Lot 300 Shaping Jeans, a pair that is designed to smoothen and enhance one’s silhouette, trim the tummy, lift the butt, and lengthen legs.

With an advanced tummy-slimming technology, the Lot 300 jeans holds you comfortably in all the right places.

The Lot 300 Shaping Jeans are high-stretch jeans that offer additional comfort and softness, while still providing that smoothing and shaping effect.

For Levi’s, looking great is about feeling great, too, which explains why the Lot 300 jeans—and the rest of Levi’s women’s collection—are built around advanced fabric stretch technology. 

By listening to consumers and doing intensive research, Levi’s was able to develop innovative clothing pieces—with better fabric recovery and softer hand-feel—for a wider array of body types, from I-shaped to curvaceous.

To eliminate the problems that arise from choosing skinny jeans, Levi’s utilized an improved stretchability technology that divides the stretchability of its pants into three: low, medium and high. These three types of stretch indicate how much the fabric can expand with the body. The greater the amount of stretch, the greater the range of comfort and movement.

Lot 300 jeans—and the rest of Levi’s women’s collection—are built around advanced fabric stretch technology.

Low-stretch jeans have a more solid construction and gives the look of non-stretch but with added comfort.

Next, medium-stretch provides a greater range of motion and comfort.

Meanwhile, high-stretch jeans offer additional comfort and softness, while still providing that smoothing and shaping effect.

Most of the jeans in Levi’s women’s collection are made with medium-stretch fabric, and jeans constructed from low-stretch or high-stretch fabric will have such information called out on the packaging.

In your next hunt for the perfect skinny jeans, check out Levi’s Lot 300 Shaping Jeans and have the slim-fit and skinny jeans you have always wanted—the pair with greater range of motion and comfort.

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans has become the most recognizable and imitated clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal styles. 

For more information about the Levi’s® brand, its products and stores, please visit

November 25, 2016

MYNP’s 2nd SineNanay Festival presents its 10 finalists

Now on its second year, Make Your Nanay Proud (MYNP) Foundation, Inc.’s 2nd SineNanay Festival received one hundred twenty (120) entries (synopses only) from eleven (11) universities and colleges in the National Capital Region (NCR). The SineNanay Festival Committee composed of Festival Director Mr. Arnold Reyes; MYNP Managing Director & Festival Secretariat Ms. Bemz Benedito and MYNP Admin Officer & Festival Coordinator Michelle Fabunan, trimmed down the entries to twenty seven (27) entries. The 27 entries which made the cut for final judging were submitted to a final selection committee who determined the top 10 finalists.

The final selection committee was composed of Mr. Henry King Quitain (ABS-CBN Creative Head); Direk Zig Dulay (Indie Filmmaker - Paglipay, Bambanti); Mr. Jerry Gracio (Screenwriter - Mater Dolorosa, Ligo na U, Lapit na Me, Emir); Direk Maricel Cariaga (Indie Filmmaker - Pitong Kabang Palay) and Mr. Rody Vera (Award-winning Playwright - Kung Paano Ko Pinatay si Diana Ross; Balangiga; Mga Aswang sa Panahon ng Digmaan). 

From 27 entries, the final selection committee came up with ten (10) final entries. These entries include - Paskil ni Inay by Royce Listana of Polytechnic University of the Philippines; Rosa at Linda by Martin Mayuga of De La Salle-College of St. Benilde; Tatay na si Nanay by Errianne Rojo of University of the Philippines-Diliman; Anak, Para Sa'yo To by Maiqui Tameta of Angelicum College; Ang Ngiti ni Nay Glo by Nicole Algenio of Angelicum College; Life in Videos by Dawn Capales of Angelicum College; Pangarap by Ronalyn Fresno of Angelicum College; Silent Hope by Raymond de Vera, Ellice Zheng, Wayne Garcia, Tristan Yapchiongco and Julia Viray of De La Salle-College of St. Benilde; Uyayi by Alda Dalisay, Ernestine Bay and Elaiza Rivera of De La Salle-College of St. Benilde and Salamat, Mama by Czarina Rodriguez of St. Mary’s College of Quezon City.

The finalists were invited to attend an orientation and will undergo consultation sessions with Gawad CCP awardee and TV & film director Direk Nick Olanka.

Another set of judges will screen the 5-minute film entries of the 10 finalists. The deliberation of winners will be held on the second week of December.

MYNP Council of Advisers member and TAPE Inc. President Mr. Tony Tuviera is the festival’s Patron.


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