November 18, 2016

#CheckTheLabel Campaign as NIDO® 3+ introduces the new and improved NIDO® PROTECTUS® 3+

MANILA, Philippines – Milk provides children with many of the nutrients - minerals, vitamins, and prebiotics to further support your child’s healthy growth, development, and immune system.

NIDO® 3+ introduces the new and improved NIDO® PROTECTUS® 3+, packed with higher levels of essential nutrients made especially for children in their crucial growing-up years. NIDO® 3+ was developed to meet the needs of children and as part of a mixed diet, it helps to provide the specific nutritional requirements that are important.

NIDO® 3+  makes it easier for moms to #CheckTheLabel and make sure their little ones get their age-specific nutritional needs with the new and improved NIDO® PROTECTUS® 3+. 
“We understand the ever-changing needs of mothers for their children, that’s why we continuously improve our products. And in line with our advocacy to make checking food labels a habit among moms so they make smarter and healthier choices for their kids, we simplified our pack and made it more informative,” said April Apsay, Consumer Marketing Lead for NIDO® PROTECTUS® 3+.
With just one look, moms can easily identify and learn about the unique combination of nutrients found in NIDO® PROTECTUS® 3+, which contains DHA, PREBIO® 3, Iron, Zinc, and other essential vitamins and minerals that help support his immunity, growth, and development. It also comes with Lactobacillus PROTECTUS®, now with Lactobacillus rhamnosus, a different strain of probiotics that helps support digestive defenses.

The release of NIDO® PROTECTUS® 3+ following the launch of the Check the Label campaign is a testimony to the commitment of the brand to support moms who aspire to raise kids who are happy, healthy, and capable of reaching their full potential through their love and support.

Last November 12, at the CheckTheLabel campaign launch, we enjoyed the fun activities at the NIDO® PROTECTUS® 3+  Mommy Carnival with mommies with kids and with the endorsers Sarah Lahbati and son, Zion.

To continuously remind moms to 
#CheckTheLabel, NIDO® PROTECTUS® 3+ 
also recently released a catchy jingle headlined by Sarah Lahbati and son, Zion. 

NIDO® PROTECTUS® 3+ is specially formulated with a unique combination of nutrients to help support growth and development during his pre-school years, above three years old. It has DHA, ALA, LA, Folic Acid and Taurine together with Vitamins A, B, C, D, Iron, Zinc and Selenium to help support immunity and brain and body development and is the only one with PREBIO® 3 and Lactobacillus PROTECTUS® to help support child’s digestive defenses.

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