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November 15, 2016

LEGO Opens the FIRST Certified Store in the North and Partners with UNICEF Philippines

Myrnz Roman

The LEGO Northern Invasion happened as LEGO opens the first Certified Store in the North - here in TRINOMA!

Fun, intuitive and simple – these are the hallmarks of toy design that made the LEGO bricks and minifigures the most beloved toys worldwide. A brainchild of carpenter Ole Kirk Kristiansen who introduced it in Denmark stores in 1932, the brand soon went global and it did not take long when it became a hit in the Philippines, earning a steadily growing following from children and those young at heart who use each LEGO piece to build toys and realities straight from their imagination.




Encapsulating the dream of its founder to “inspire and develop the builders of tomorrow,” the global toymaker continues to expand its presence in the Philippine market by opening LEGO’s Third Certified Store in Trinoma Mall, Quezon City on November 12, 2016.


A LEGO Certified Store offers the following unique features that inspire and develop the builders of tomorrow through creative free play and developing the imagination:

  • Pick-a-Brick wall (PAB) – a custom-built fixture filled with LEGO bricks and elements where shoppers can hand-pick and select what they need to build something based on their own design and imagination.
  • Fully assembled LEGO sets around the circumference of the store to inspire LEGO fans.
  • An interactive play area that’s prominently positioned in the centre of the store to give children a “hands-on, minds-on” experience with LEGO bricks.
  • Exclusive LEGO sets are available



The store is the third in a series of stores that will open from Manila to Davao in the country under LEGO’s “Better With Every Brick” campaign. 



LEGO together with UNICEF Philippines, UN’s agency that supports children’s welfare, will work together to help build the first National Centre for Children with Disabilities in Philippine General Hospital. To support UNICEF’s program, a portion of the sales at LEGO Certified Stores in the country will be donated for the Centre’s construction. LEGO will also issue a cheque worth Php 500,000 as part of the fundraising drive to raise a total of Php 10 Million for the construction of the Centre.


“The LEGO brand goes beyond being one of the top global toymakers, we are a beloved builder of childhood fantasies. We aim to inspire and engage the world’s builder by injecting fun into play. This partnership with UNICEF Philippines resonates well with this dream to extend the opportunity to help more children by bringing the National Centre for Children with Disabilities to reality,” said LEGO executive. 
“And LEGO fans can pitch in this initiative of making the world ‘Better With Every Brick,’” said LEGO executive. 
Jan Mitchel Mina, laj Philippines Marketing Manager
The LEGO Northern Invasion would not be complete without exciting deals for the whole month of November:

For a minimum single receipt purchase of P5999.75 on any LEGO item/s from the LEGO Certified Store TriNoma from Nov 12 to 30, 2016, P1000 of the sale proceeds will go to UNICEF to help build the Centre. As an exclusive treat, LEGO fans can get a FREE engraving service on one, white 1x6 LEGO brick to personalize their LEGO Store Sets

Also, LEGO fans and lovers can purchase LEGO poly bags in support of the fundraising campaign for the National Centre for Children with Disabilities where 100% of the proceeds from the sale of each poly bag will be donated to this UNICEF project.

Each collectible poly bag featuring four different designs sells for P100 each and comes from the LEGO Ninjago, LEGO Juniors, LEGO Friends and LEGO NEXO Knights lines. 

Last but definitely not the least, the long awaited LEGO Disney Castle Set will have an exclusive first release at the LEGO Certified Store TriNoma! What’s more, for customers who purchase the set, P1000 will be donated on their behalf to UNICEF for the construction of the Centre! 

It’s the brick that keeps on building! 

Visit the LEGO Certified Store TriNoma at Level 1 Mindanao Wing, open from Mondays to Thursdays from 10:00AM to 9:00PM, Fridays to Sundays from 10:00AM to 10:00PM. 

#BetterWithEveryBrick

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