March 17, 2017

New Downy Parfum Collection Offers Freshness That Lasts Longer Than Expensive Fine Fragrances

Downy Philippines unveiled an amazing #NEVERFADE window display at Puregold QI Central branch, to commemorate the launch of new and upgraded Downy Parfum Collection.

This window display had two mannequins, one wearing an elegant red dress washed with Downy Parfum Collection, while the other one had a dress that had been sprayed with expensive fine fragrance.

“We want to let Puregold shoppers smell and prove for themselves that the new Downy Parfum Collection gives freshness that lasts longer than expensive fine fragrances on fabric” said Shreyas Subbaraya, head of shopper marketing at Procter & Gamble Philippines.

Designed to match the varying personalities and preferences of Filipinas, the new Downy Parfum Collection features an upgraded formula of its flagship sophisticated scents: Passion, Mystique, Romance, and Fusion.

“The upgraded collection has the highest-ever intensity of premium perfume oils and the best dual perfume capsules technology in Downy’s history in Asia” added Mr. Subbaraya. 

Downy has also set up scent selector booths in leading branches of Puregold, so shoppers can choose the scent that suits them best. Shoppers purchasing P100 worth of Downy Parfum Collection at these branches will be eligible for a chance to win a full year’s worth of Downy.

This #NeverFade window display can be seen at Puregold QI Central branch until 18 March, and at Puregold Shaw branch from 24 to 31 March 2017. 

Follow the conversations at or at #Downy #NeverFade.

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