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Technology alone can’t protect your business against cyber threats – ePLDT

Due to the rise of the Internet of Things (IoT), information is being collected at an unprecedented rate, with much of it being highly personal and confidential. It is because of this that cybersecurity is of much greater importance today.

ePLDT, an industry-leading provider of digital business solutions to enterprises in the Philippines, is warning local companies that employing data security software and hardware is not enough to combat cyber-threats. This is according to its newly appointed head of cybersecurity.

Angel Redoble
“Companies that focus on data security technology alone unfortunately do not understand cybersecurity,” said Angel Redoble, Chief Information Security Officer of ePLDT. 

“Because a single attack can affect every department of a company, cybersecurity therefore should be approached holistically by integrating it in every aspect, not just in technology. To do this, a company must first focus on having a strict protocol or process and must have the right people who are skilled to combat different kinds of threats. Once these are integrated with the appropriate technology, a company can achieve business resiliency.”

This crucial insight follows on the heels of Ernst & Young’s Global Information Security Survey of 2016 and 2017 which reveals that 64% of 1,735 firms surveyed, which includes Philippine companies, admitted that they have zero or mere informal threat intelligence programs. Moreover, 42% do not have an agreed communications strategy or plan in place in the event of a significant attack.

A security process or program provides the framework for keeping a company at a desired security level by assessing the risks, deciding how to mitigate them, and planning on how to keep programs and practices up to date. ePLDT notes that this is where most companies fail because they only treat cybersecurity as technology or software.

“The hundreds of thousands of vulnerabilities that are recorded every day plus the evolving hacking methods just goes to show that like a process, cybersecurity is a never-ending journey and should be evolved to mitigate & manage new threats,” said Redoble.

Data security skills on the other hand are also crucial since a skilled workforce can identify and therefore understand how to handle the vast majority of threats to data, like malware or hackers seeking confidential information.

Redoble recognizes that some institutions do not employ cybersecurity because of financial constraints but also notes that this should not stop them because the tradeoffs are more than beneficial for a company’s performance and existence. 
“Thanks to growing trends, not deploying cybersecurity is and will become more costly in the future. Companies who are serious about surviving must place it as a business imperative as a single attack can break any business.”
Fortunately due to the current trends and developments in cybersecurity, businesses can now achieve the process, technology, and skills to uphold security through inexpensive means. By administering an assessment of their current capabilities, a company can already set certain protocols while the lack of skills problem can be addressed by teaching the staff how to recognize an attack.

With regards to technology, Redoble notes that there are various data security measures that are being offered subscription-based. However, applying these three may leave a company’s in-house I.T. department drained and will lead them to focus on security rather than boosting productivity. As a solution, Redoble recommends to partner with an end-to-end data security provider.

As a leader in data security services in the country, ePLDT’s Cyber Security portfolio is a suite of services that cover devices, systems, processes, and expertise, designed to defend enterprises from multiple security risks, evolving threats, and malicious software attacks. The portfolio is further boosted by ePLDT’s vast infrastructure network due to its 9 state-of-the art data centers and is recognized internationally through its ISO 27001:2005 Information Security Management System (ISMS) certification.

To know more about ePLDT’s cybersecurity offerings, visit www.epldt.com/solutions/cyber-security/.

1st Chooks-to-Go National Rapid Chess Championships gets underway, April 29


After throwing its support for Gilas Pilipinas and the country’s quest for regional basketball supremacy, poultry giant Chooks-to-Go is venturing into the grassroots level in search of budding chess experts.

On April 29, the first-ever Chooks-to-Go National Rapid Chess Championships in partnership with the Rotary Club of Nuvali, will be held at the Vista Mall in Sta. Rosa, Laguna. The whole-day competition is expected to attract more than 1,000 chess players, coaches, trainers and chess enthusiasts.

Cash prizes, trophies and medals await winners in the Open (19 y/o and up), Junior (13 – 18 y/o), and Kiddie (12 y/o and below) categories.

“Our belief in developing the Filipino potential, especially in the field of sports, motivates us to continue supporting not only basketball but also chess tournaments which foster self-confidence and camaraderie among players,” said Ronald R. Mascariñas, Chooks-to-Go President and General Manager.

Organizers of the Chooks-to-Go National Rapid Chess Championships also hope to raise funds for the various social projects of the Rotary Club of Nuvali.

WWE and TV5 to televise SMACKDOWN LIVE!

A new partnership of WWE and TV5 to broadcast WWE’s flagship program SmackDown® in the Philippines on TV5 beginning Sunday, April 30.

Announced during the media conference held at the Shangri-la The Forth this Thursday, April 27,  a new agreement of WWE and TV5 will televise a one-hour edition every week, Sundays,  at 3PM.


WWE raw fans will be able to follow their favorite WWE Superstars on SmackDown, including AJ Styles™, The New Day™, Randy Orton™, Charlotte Flair™, Shinsuke Nakamura™, Kevin Owens™ and Naomi™. In addition to the broadcast on TV5, SmackDown will be simulcast online at TV5.com.ph and Sports.tv5.com.ph.

“TV5 shares our vision and desire for engaging and entertaining fans in the Philippines,” said Ed Wells, WWE Executive Vice President, International. “This new partnership to televise SmackDown showcases the continuing global growth of WWE while creating a destination for WWE fans in the Philippines to enjoy our unique blend of action-packed, family fun entertainment.”

TV5 President Chot Reyes added: "In the industry of sports entertainment, WWE is second to none. It’s a proven, successful, model organization and an esteemed, iconic brand. We at TV5 are honored and excited to be the platform that delivers the WWE to the free TV audience."

https://www.youtube.com/watch?v=Vaj9JV1c1H0


About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming reaches more than 650 million homes worldwide in 20 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 180 countries. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com andcorporate.wwe.com. For information on our global activities, go tohttp://www.wwe.com/worldwide/ 


About TV5
As one of the main pillars of TV5, sports enjoys world-class coverage, programming, and delivery under TV5’s watch. At the same time, the network champions a decidedly different brand of entertainment that is influenced by and relevant to the current social milieu. 

TV5, by design, is a perfect synergy of sports and entertainment. 

For more information on TV5's sports programs, along with its entertainment, news, and gaming content, visit www.tv5.com.ph.



Joby Linsangan Moreno Is The Orange Lady

Businesswoman Joby Linsangan-Moreno,, owner of the Orange Blush Salon with several branches in Luzon and Metro Manila, shared that the color orange represents happiness, positivity, and optimism. 

Dubbed as the "Orange Lady," Joby is likely to be seen more and more spreading good word about hair care and entrepreneurial success as she is signed as a talent under Asian Artists Agency Inc.


AAAI is developing personalities that go beyond the conventional definition of an artist. And Joby is one that can positively influence people through her success in business. And she inspires dreamers like her to attain their lofty goals.

"Running a business is not merely a way of earning money. It's about putting your heart and soul to something you are passionate about. It is your path to growing and glowing," shared Joby who finished a course in medical technology and is a licensed medical technologist. After graduation, she worked in a local hospital in her hometown Cabanatuan, before answering the calling of her heart.

Joby is the creator of the Orange Blush Salon chain, which started as a small parlor in Cabanatuan and has now 20 outlets spread out in Luzon. It is bound to take Metro Manila by storm after last year's opening of its state-of-the-art flagship branch in Quezon City that was put up as a haven for franchisees.

OBS is a premier stop for affordable haircut and hair rebond service, capturing the 18-40 market of young professionals, young mothers, or just about everyone attuned to the ever-trendy straight hair fashion. While Joby owns half of the existing OBS outlets to date, business players diversifying their opportunity approach tend to like it as good investment or avenue to earn more. More importantly, it is a result-oriented place warmly extending beauty care service to people.

Four years after the franchisee tandem of Atty. Sherwin Tuquero and wife Ciara Bernadette put up an OBS outlet-- the first branded salon to open up in the close-knit community of Victoria, Tarlac, the small town now happily enjoys the constant presence of hair and nail care professionals and the privilege of not having a bad hair day.

A new branch opening in Lipa, Batangas is likewise expected to get that emphatic effect among its townsfolk.
She shared, "We specialize in post-service treatment because it's one way to know if you're constantly doing a good job. If a customer comes back to make use of our warranty offer, which basically means an extra round of service free of charge, it's a chance to prove that for us, the bottomline is really to satisfy clients."
No doubt carrying the moniker "The Orange Lady” sounds cool to Joby, a devoted wife who married her first and only boyfriend in life and a caring mother of three who does mother duties first before giving back her focus on the business. Besides, it's her favorite color and the one thing that quickly differentiates it from other salons.

"The orange color makes me happy. It is not too aggressive like red or too relaxing like yellow. It imbues tranquility, energy, and youthfulness," she explained.

Good point. She related how she needed to hire young people to work for OBS during the start-up years, how she had to learn the art of hair cutting and coloring and attend seminars herself, and how being a businesswoman entails hard work way past the eight-hour regular job.

But she endured everything, from the birth pains of a then-unknown business name to her continuing quest to turn Orange Blush into a national brand. She has pretty much achieved it with peace in her heart, believing she is destined to do this and knowing that problems will always be solved, especially for people making solutions.

One of these solutions is her CSR project wherein she partners with TESDA in creating the Orange Institute of Fashion and the Arts. Here, scholars are guided to learning the technicalities of salon work and given certificates of competency that should give them the door key to working for OBS.
Joby stated, "We put up a training school for would-be salon professionals as our way of teaching kids how to fish. When you can deeply relate yourself to a business you want to go into, it gives you a sense of being. Back in the day I wanted to color my hair myself. I probably knew I wanted to be in the beauty care service business ever since I started combing my hair. After a while I decided I couldn't be in a medicine laboratory, I have to be in a salon!"
To be exact a salon that blushes and so orange, like her.

For more info, please visit fb.com/asianartistsagency and / or call (02) 885-4765 or (02) 405-4423.

TV5's #WattpadPresents is back to capture our hearts this summer!


TV5 presents a whole new level of kilig as it brings back a much better and kilig-filled “Wattpad Presents”.

TV5 has always been crafting different sets of entertaining television programs based on the audience’s interest. It can be attested in the wide range of genres that is being offered on TV5. There are seat-grabbing action series, enjoyable animated shows, amusing tagalized films or series.

Romantic, sweet, dreamy love stories are one of the major genres that people enjoy. May it be because of its heart-wrenching plot twists, unforgettable soundtracks, true to life lines or may it simply be because of its power to make people experience that electrifying feeling, best known and expressed as kilig. But you don’t always get to watch new romantic films on a daily basis, right? Well that’s about to change because TV5 will make your romantic wishes come true with the return of Wattpad Presents.

As the show returns to your television screens, be prepared for an all new exciting set of stories that everyone – especially millennials can surely relate to! May it be falling in love with a best friend, a love story with a dark twist or a love triangle, you name it, Wattpad Presents will have it. 

To make sure that every scene is created with the highest production value, episodes will be produced by production houses known for quality films and commercials – Unitel and Firestarter, to name a few. The comeback of Wattpad Presents will also feature more popular titles and authors from varied genres like rom-com, romance with a bit of action, and even romantic horror stories. 

To give you a glimpse of what’s in store for your Saturday Night Kilig Sesh sa Wattpad, here are the first four stories that will be featured: 

Ben Isaac, Kate Alejandrino and Sarah Carlos
(1) “Destined” written by Blue Maiden, which has reads of 22.4 M and the Wattys 2015 winner. The story involves a love triangle that will also leave a question to viewers “Who do you choose? The one you love or the one who loves?” 

Recently, during "WattpadPresents media conference,  TV5 introduced the the stars for the premiere episode, which promises to give everyone a “kilig” experience. The former theater actress Sarah Carlos as Kayla; Ben Isaac, who was dubbed as one of Chalk Magazine’s Hottest Male Celebs, as Kean; indie actress Kate Alejandrino as Krystal, and Candy Cutie Raphael Robes as Dwayne. 

Jaime Habac Jr.
Jaime Habac Jr., director of “Im drunk, I Love You”, will direct the premiere episode.


(2) “Just the Benefits” written by Beeyotch, which reached 28.9M reads. The story is about a power couple who still find themselves still drawn to each other after breaking up, so they’ve decided to keep it casual and just enjoy the benefits without any labels. 

(3) “Unlucky I’m in love with my Bestfriend” written by Stupidlyinlove, with 38.1 M reads and was published by Summit Pop Fiction. The story is about BFFs Zandra and Zendrick. As time goes by, Zandra finds herself falling in love with her bestfriend. 


(4) “Special Section” written by Onneechan, with 17.5 M reads. This is a story about a very controversial high school “Special Section” wherein strange series of events occurred with a romantic mix. 


Now go and get your Saturday Night Kilig Sesh fix as the all-new Wattpad Presents premieres on April 29, 9:00 PM only on TV5!

DreamPlay holds the first 'Trolls Sing Off' for children



DreamPlay, City of Dreams Manila’s DreamWorks-inspired interactive play space, is searching for talented children ages 6 to 12 years old to join and sing their favorite Trolls movie soundtrack in the first “Trolls Sing Off” and vie for the grand prize of: P20,000, DreamPlay annual pass and plaque, P3,000 gift vouchers at DreamShop and Chez Gingy, an overnight stay at Nobu Hotel Manila and other exciting prizes.

Weekly elimination rounds will be held on April 23 & 30, and May 13 & 21 at 2pm. Qualifiers will compete in the semifinals on May 7 & 28, 2pm where six finalists will be chosen to compete in the grand finals on June 12, 2pm. Finalists will also bring home four complimentary DreamPlay passes, P1,000 DreamShop voucher and a souvenir photo with Dreamworks characters.

Criteria for judging in the “Trolls Sing off” are 30% voice quality, 30% song rendition%, 20% star quality, 10% audience impact and 10% stage presence. 

DreamPlay is now accepting signed entry forms including parent’s consent together with a copy of the contestant’s birth certificate and his parent’s identification card until May 7. Interested parties may fill out the entry form at DreamPlay or send an email to dreamplay@cod-manila.com to get the form.

Terms and conditions apply, per DTI-FTEB Permit No. 4112 series of 2017.

For further inquiries and information, interested parties can call 800 8080 or e-mail guestservices@cod-manila.com or visit cityofdreamsmanila.com.

Beyond travel. Everyday adventures. Sleek cabin-sized luggage for protection and smart travelling

A leading brand in laptop cases and accessories, Targus® Inc. unveiled the 15.6" cabin-sized Transit 360 Spinner, the latest travel companion that tailors to the needs of the rising number of business travellers. 

Travel and tourism contributed to more than USD7.6 trillion to the global economy in 2014. Comprising 38% of global business travel, Asia is the largest business travel region in the world and is expected to have double digit growth in the next few years. Sophisticated yet functional, the new 15.6” Transit 360 Spinner integrates protection, mobility and versatility, making it ideal for short trips and business travellers.

The Transit 360 Spinner was put to the test, and remains fully functional. Withstanding a wide range of tests - from lock, zippers and handles tests to drop, tumble and wheel abrasion tests - the spinner luggage is a sturdy piece of accessory fit for the business traveler to transit a step faster for hassle-free travels.

A refreshing look with brand new colours and details, the cabin-sized luggage features three colours: black (TBR029), silver (TBR02901) and wine (TBR02902).


Safe Travels In Every Way 

For a reassured mind

Embedded with a double-sided Travel Sentry Approved (TSA) lock, the 15.6" Transit 360 Spinner provides twice the reassurance for the traveller. The front of the built-in TSA protects electronic devices while the back secures overnight belongings. This provides double security, even when the main compartment is fully expanded, deterring potential thefts and safeguarding confidential documents.

Featuring a dedicated 15.6” laptop and iPad® compartment, devices can be stored away with a peace of mind. This compartment is strategically positioned in the middle section of the case to protect against shocks and abrasions. 


For that extra precaution, adjustable straps, zippered mesh pocket and Velcro® closure pockets keep the devices in place. Made of a hard exterior shell, the 15.6" Transit 360 Spinner further ensures the resilience and durability of the luggage.


Following Your Every Move

For hassle-free travels anytime, anywhere

The 15.6" Transit 360 Spinner is fitted with eight wheels to make each journey a more enjoyable one. Evenly distributing the load, one can expect to manoeuvre in greater ease as the wheels allow 360ᵒ rotation. 

City-centric and designed for urban commute, a 2-tier telescopic handle and expandable top and side handles also allow one to move around the airport easily or when slotting the luggage into an overhead compartment. 


Plan For the Unplanned

Relief for last-minute shopping

Business travellers can now store aside worries of insufficient space to store their last-minute purchase. Designed to accommodate more luggage space for a short two-to three-day trip, the 38-liters cabin-sized luggage is expandable and frees up to 30% more space. Organisation is made easy with an allocated workstation and Velcro® closure compartment for small items storage. 

Stylishly compact, this powerful yet minimalistic design perfectly balances practicality and functionality. Achieving more with less, the 15.6" Transit 360 Spinner is a comfortable piece to bring along while staying trendy.

The 15.6" Transit 360 Spinner is available at ₱10,999.00 in the following stores:

SM Department Store Makati

SM Department Store Mall of Asia

SM Department Store North EDSA

SM Department Store Megamall

SM Department Store Aura

SM Department Store Cubao

Rustans Gateway

Rustans Makati

Rustans Shangri-la

Rustans Alabang Town Center

Landmark Trinoma

Cash & Carry Department Store

Plug+ Play Terminal 3

NATIONAL GEOGRAPHIC PREMIERES FIRST-EVER FULLY SCRIPTED SERIES GENIUS

FOX and National Geographic bring history to life with the launch of an original, fully scripted mini-series event exploring the ‘man behind the mind’ – Albert Einstein.



Genius premieres in the Philippines on Wednesday, April 26 at 8 p.m. on National Geographic

Although his scientific achievements still inspire awe, few know the full story of the 20th century’s most brilliant icon Albert Einstein. National Geographic’s new 10-part series GENIUS – the channel’s first fully scripted series – explores Einstein’s extraordinary professional achievements along with his passionate and complex personal relationships. The mini-series arrives in the Philippines, premiering on National Geographic on Wednesday, April 26, in the Philippines at 8 p.m. 

With GENIUS, National Geographic is taking a revolutionary step to becoming an original content creator, ready for battle on the scripted TV landscape. GENIUS follows Einstein’s journey from an imaginative thinker of humble origins, to fleeing the Nazis during World War II, to attaining global celebrity status for his scientific endeavors. National Geographic’s first-ever fully scripted series reveals the untold story of the man behind the mind, delving into Einstein’s happiness and heartbreak as he struggles to be a husband, a father, and a man of principle. Entertaining as well as educational, GENIUS will help viewers learn more about how Einstein unlocked the mysteries of the cosmos in a significant historical era spanning two World Wars.

A start-studded cast and behind-the-camera team join GENIUS. The fully scripted series stars world-famous Oscar-winner Geoffrey Rush (The King’s Speech, Pirates of the Caribbean) as Einstein, while prestigious English actress Emily Watson (War Horse, The Theory of Everything) plays Einstein’s second wife. The GENIUS executive production team includes the multi Oscar-winning team of Ron Howard and Brian Grazer; and Howard also makes his scripted television directorial debut with the first episode of GENIUS. Other GENIUS stars include familiar faces from Game of Thrones, Grey’s Anatomy, Mad Men and more.

The series begins in Einstein’s teenage years, when he argues with his father and drops out of school in Germany to go to University in Switzerland. Einstein encounters romance, political drama and unexpected personal struggles, but he manages to make a name for himself as a rising scientific mind. As relief at the end of World War I turns to fear at Europe’s rising tide of anti-Semitism, Einstein seeks sanctuary in the United States. Here, he struggles to balance his identity as a lifelong pacifist and a remarkably talented scientist who is the only one in the world potentially capable of stopping the rise of Hitler. 

Lucien Harrington, SVP of Marketing & Communications for FOX Networks Group in Asia, says, “GENIUS is an evolution of National Geographic programing. Already the global leader in premium science, adventure and exploration programing, National Geographic is now firmly establishing itself as an original content creator bringing the best in education and entertainment to audiences in Asia and around the globe. We are delivering on the National Geographic renewed vision to take people one step to the edge of impossible and then, further. GENIUS is not only a global mini-series entertainment event – it is also a brand new way for National Geographic audiences to explore the past and learn the truth behind the legend of famous historical figures like Albert Einstein.” 

The “Everyday Genius” Contest

“I have no special talents, I am only passionately curious.” – Albert Einstein

Are geniuses born or made? Was Einstein destined from birth to become a brilliant scientist, or was his genius all down to hard work? To commemorate the launch of GENIUS, National Geographic is challenging viewers across Asia to harness the power of their minds and accelerate their genius. 

Join the “Everyday Genius” contest by submitting your brilliant ideas – the ones that could solve an everyday problem, and the ones that could change the world – for your chance to win exclusive access to the National Geographic Explorers Festival in Washington D.C across June 15-18, 2017. This exciting annual event brings together the world's most fascinating and innovative scientists, conservationists, explorers, and storytellers together in one place to share their latest discoveries and ideas.

Find inspiration for your entry in the long history of innovation in Asia; from silk cloth, to the umbrella, to the magnetic compass, to gunpowder and more. 

Visit http://www.everydaygenius.asia www.everydaygenius.asia for more information and to submit your ideas from now till May 7, 2017. 

Vote on who you think should be named Asia’s “Everyday Genius” from May 12, 2017.

GENIUS is a National Geographic original scripted series produced by Fox 21 Television Studios, Imagine Television and OddLot Entertainment. National Geographic is also partnering with the SNOW app, where users can use the face filter to look like Einstein. 

In the Philippines, the series will premiere at 8 p.m. on Wednesday, April 26.


Treat your kids to a #PrimeSummer experience with easy-to-prepare refreshments!

It's summer and there's nothing better to beat the heat with these cool refreshments! Liven up your outdoor entertaining or just refresh your thirsty family and treat your kids to a #PrimeSummer experience with these simple and easy-to-prepare refreshments!

Summer has always been the perfect season for the ultimate family bonding experience, especially since the kids are on vacation. While you may plan and do a lot of summer activities, there are some activities at home, which can let you have a #PrimeSummer experience.

One of the activities that your kids will surely enjoy is to let them help you in preparing some fun and exciting summer refreshments. It allows them to learn new stuff while satisfying your family's craving for cool drinks and snacks, as a way to beat the summer heat.

Here are two must-try goodies that you can make using #MegaPrime Whole Kernel Corn and Cream Style Corn. 


Mega Prime Corn Ice Pops

If there is one thing that kids and the kids-at-heart will truly enjoy this summer, it’s the delectable corn ice-pops. These refreshments are easy to make, especially with the easy-to-open Mega Prime Cream Style Corn.


What you need to prepare: 

¼ cup water
1 pack plain gelatin
½ cup condensed milk
½ cup coconut cream
1 can 425g cream style corn


5 easy steps to follow: 

In a pot, pour ¼ cup of water and one pack of plain gelatin. Mix well until the gelatin granules are dissolved. 

Heat the dissolved gelatin mixture and pour in the rest of the ingredients: ½ cup condensed milk, ½ cup coconut cream and 1 can 425g Mega Prime Cream Style Corn. Make sure that you and your kids wear pot gloves or use pot holders for safety purposes. 

Mix well and let it simmer. 

Remove pot from the stove and let it cool. 

Pour mixture into ice pops maker and chill overnight. 



Mega Prime Sweet Corn Smoothies

Summer and smoothies are a match made in heaven. These smooth blends not only quench our thirst, they are also comfort food for some people. So, if you want to treat your family with an easy-to-prepare and satisfying homemade smoothy, with an exciting twist of corn kernels, here’s how to prepare this: 


What you need to prepare: 

1 can Mega Prime Cream Style Corn
1 can Mega Prime Whole Kernel Corn
½ cup fresh milk
¼ cup plain yogurt
2 tbsps. sugar
2 tbsps. honey
3 cups crushed ice

Three simple steps to follow: 

In a blender, add all the ingredients and blend until smooth and creamy. 

Pour into a glass or tumbler and sprinkle Mega Prime Corn Kernel on top. 

Serve immediately. 

These exciting summer coolers are made one-step easier with Mega Prime Whole Kernel and Cream-style Corn, in 425-kg easy-open cans. It is an ideal partner for moms to create refreshing recipes and still have enough bonding time with their loved ones this vacation season, so that families can enjoy a #PrimeSummer!


Mega Prime is a complete array of high quality products that are bursting with freshness. Aside from canned corn, Mega Prime also has canned green peas and mushrooms that can turn the simplest of recipes to hearty, delicious and delectable meals for the entire family. 

To learn more about Mega Prime, visit their website at http://megaglobal.com.ph/megaprimequality/.




PERSUASION’S TOUGH BUT BEAUTIFUL ART Wining the mind game of influence takes more than mere logic


“Speech is a powerful master and achieves the most divine feats with the smallest and least evident body. It can stop fear, relieve pain, create joy, and increase pity.”

Such were the words of Greek sophist Gorgias who once taught the art of rhetoric and oration more than two thousand years ago. These words continue to ring true as our society becomes more polarized from politics to religion, and even science.

Today, it would take superb rhetorical skills to get people to consider your side of the argument. However, having a good grasp of logic and argumentation is not enough to win the crowd.

Many experts agree that underlying psychological factors play a key role in persuasion. This means that, on top of delivering your piece as factually and logically as possible, you also need to tap into the emotions and values of your listeners to gain their favor.



Psychology of persuasion

Dr. Robert Cialdini, Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University, delves deeper into the psychology of persuasion in his book Influence: Science and Practice.

The book begins with the premise that people fall back to generalizations when making decisions to save time and effort in the face of information overload. Despite being given little thought, these generalizations form because they help people act in a more or less correct way.

Through numerous empirical studies, Dr. Cialdini identifies several principles behind this tendency. One of these is likability, which can be based on a person’s physical attractiveness or the compliments he or she gives. Even random similarities, such as having a similar-sounding name, can shape someone’s preference for another.

In another book co-authored by Dr. Cialdini titled Yes! 50 Scientifically Proven Ways to Be More Persuasive, an experiment by social researcher Randy Garner revealed that people respond better to those with names that sound similar to theirs.

The experiment involved two groups of participants. The first received a survey by mail from someone with a similar-sounding name. An example of this would be participant Robert Greer getting the survey from a ‘Bob Gregar’. The second received the same survey, but from someone with a non-similar name.

Of the first group, 56 percent completed and returned the form—almost twice as much as the second group where only 30 percent responded.

This and similar instances prove a point for Dr. Cialdini: People are more receptive to those who share characteristics with them whether in terms of looks, name, beliefs, school, hometown, and the like. Persuading them to your side, then, becomes a matter of exploiting this behavior.


A matter of justice

Dr. Cialdini’s insights may be meant for salespeople and advertisers, but playing the psychology game applies just the same in more serious situations, such as the courtroom.

Like all human beings, jurors are susceptible to influence. While the jury is sworn under oath to remain fair and impartial, it can be swayed based on the members’ shared values with the parties at court, or their disposition at the time of trial.

The way these unspoken biases are exploited is best exemplified by television show Bull. From facial expressions and hand gestures to the choice of clothes, protagonist Dr. Jason Bull (Michael Weatherly) understands that non-verbal language can be used to take advantage of unspoken preferences and values.

With his team at Trial Analysis Corporation (TAC), Dr. Bull does an extensive research on the jury involved in his client’s case and uses this knowledge to gain an edge. In the episode “The Fall,” for instance, his client managed to win the favor of an animal activist among the jurors by tricking the opponent to bring out his keychain during questioning. The keychain turned out to have a genuine rabbit foot charm—a seemingly insignificant item that would cost him the trial.

In another episode titled “E.J.,” Dr. Bull and his team won the jury by getting their client to sympathize with the opponent. By making the client come to her opponent’s defense, she appeared more likeable to the jurors.

As the season finale approaches, will TAC still have enough psychological tricks left up its sleeves to win the case and save the day? Catch Bull every Wednesday, 9:00PM, first and exclusive on RTL CBS Entertainment.

Philippine Red Cross' Million Volunteer Run 4


Now on its fourth year, the Million Volunteer Run is this year’s biggest humanitarian run organized by the Philippine Red Cross. It aims to further grow the PRC’s already extensive network of volunteers nationwide.

Happening on 13 May 2017, Saturday, 4:00AM, at the Quirino Grandstand in Luneta, Manila, the advocacy run likewise seeks to once again draw participation from government, corporate, religious, academic, and athletic institutions to rally together behind the impartial protection of life and dignity, especially of indigent Filipinos in vulnerable situations.

A 3K and 5K fun run, proceeds of the event will fund PRC’s various humanitarian programs and lifesaving services such as its Blood Services, Disaster Management Services, Safety Services, Health Services, Social Services, Red Cross Youth and Volunteer Services.

For more details on Million Volunteer Run 4, visit mvr.redcross.org.ph, like www.facebook.com/MillionVolunteerRun, or call (02) 790.2410.

Epson Wins Prestigious Red Dot Award for Moverio BT-300 Smart Glasses




MoverioBT-300smart glasses

Seiko Epson Corporation has won the Red Dot Award in the Product Design category (Red Dot Award: Product Design 2017)* for its Moverio BT-300 smart glasses with silicon organic light-emitting diode (OLED) displays.

Created in 1955 in Germany, the Red Dot Design Award is recognized around the world as one of the most prestigious awards in the design field. A jury of experts evaluates products announced during the past two years and selects the best designs based on nine criteria, including degree of innovation, functionality, ergonomics, ecological compatibility, and durability.


The Moverio BT-300 features Epson’s own silicon OLED displays. It is compact and lightweight yet delivers amazing brightness, contrast, resolution, and image quality. Images are rendered in realistic color and without a distracting frame around the edges of the display. These features mean that Moverio images and information are displayed seamlessly in the user’s field of view for a realistic augmented reality (AR) experience.

“We always want our product designs to exceed customer expectations, but the Moverio BT-300 is more streamlined than our previous model. I think the judges recognized that the design achieves comfort and looks natural. We want to continue to make strides toward even better designs in the future,” says Hiroaki Sakai, general manager of the design department in Epson’s Visual Products Operations Division.

An awards ceremony was held in Essen, Germany on April 3.

For additional product details, visit http://global.epson.com/newsroom/2016/news_20160223.html

Note that Epson products and services vary by region. Please refer to your local Epson sales company for details of products and services available in your region: http://www.epson.com/

For more information about the Red Dot Design Awards, please visit 


* Red Dot Design Awards are organized by Design ZentrumNordrheinWestfalen, a design center.

John Herrera and Epson team up for Eagle-inspired haute couture collection at London Fashion Week

John Herrera, winner of Britain’s Top Designer 2017, 
uses Epson digital printing technology to open up new creative possibilities 


At the John Herrera x Epson Preview Showcase in Manila

Fashion designer John Herrera (www.johnherreracouture.com) has partnered with Epson to produce a 30-piece collection digitally printed with Epson’s digital textile dye-sublimation printers. The collection for men and women is inspired by the Aguila, the protected Great Philippine Eagle, and was showcased at the recent London Fashion Week 2017.

The collection won John the position of Britain’s Top Designer 2017, a competition organised by Fashion’s Finest and held during London Fashion Week. John, based in Manila, Philippines,was also previously a winner at the London Emerging Designers (LED) Awards in 2015.


John works closely with Epson in the Philippines and is at the forefront of taking fashion to the next level through digital textile printing using Epson’s SureColor F-series dye-sublimation digital textile printers. 
“This partnership with Epson is very exciting. There are so many things you can do with printing compared to just buying fabric. Before, all collections by designers were created painstakingly by hand. Many of the outfits, such as 3D items that are worn by the models can only be attached by hand, so what was presented on the runway cannot be worn again and again. With digital printing, the clothes in the collection can be worn in real life,” said John Herrera. “The collection I will be presenting will be impossible to create without the Epson digital textile printer. Without them I would have had to paint the designs myself and, with only a month to prepare, it could not have been done,” he added.


On his win at Britain’s Top Designer 2017 competition, he said, “The feedback from the judges was fantastic – particularly about the incredible quality of the fabric. One said that the eagle designs that I had drawn and printed were so clear and crisp they appeared almost 3D. Digital printing with Epson technology has enabled me to experiment with fabrics and choose the very best for my designs. It’s been a dream of mine – and most designers in fact - to be in control of the whole design process: from producing the fabric design, to choosing the fabric and printing it and creating the finished outfit. Epson has enabled me to realize this dream and I’m not going back now.”

John adopts a “no-waste, no plastic” approach and puts a lot of importance on reducing waste in his work. “With digital textile printing, we only use the exact volume of fabric. Instead of wasting five yards of fabric to do a lay out for a dress, we use only one and a half yards of digitally printed fabric. Digital textile printing significantly cuts fabric wastage. Faster, more intelligent, almost zero wastage - that’s what Epson brings to the table,” he said.

Epson’s digital textile printing technology is driven by the company’s Precision Core printhead technology, one of the fastest inkjet delivery technologies in the world. Its print nozzles deliver ultra-precise control of ink droplets for superior image sharpness across a wide range of ink and media producing outstandingly vivid and unique prints.


Digital printing shortens turnaround time and enables printing in small volumes for customized prints, compared to traditional printing techniques, which require high volumes and long lead times. As a result, digital printing helps designers such as John Herrera to achieve their artistic vision by translating their ideas to a range of fabrics quickly, easily and in the highest quality. 

“Epson digital textile printing is inspiring more and more fashion designers to explore the creative and production potential that this technology enables. There is much potential in the region for digital textile technology to revolutionize the way designers work and create. With this, the designers are only limited by their imagination,” said Shuji Hamaguchi, Regional General Manager (SE Asia), Professional Printing Division, Epson Singapore.

“We would also like to congratulate John on his recent at Britain’s Top Designer competition. We are delighted to have the opportunity to support his achievement, and we hope that this inspires more fashion designers to make their vision into a reality,” he added.

Watch the John Herrera Collection preview in Manila.

5 common household items you can turn into cash 
at any of the 60 SM malls nationwide especially on Earth Day

The challenges of climate change can only be addressed through the collective will and collaboration of every individual. Earth Day (not to be mistaken with Earth Hour) is upon us on Saturday, April 22, and SM Supermalls joins this worldwide celebration by inviting everyone to bring recylables or trash in exchange for cash at any of the 60 SM malls across the country. 

While the Trash-to-Cash (TTC) campaign is observed every first Friday and Saturday of the month since 2007, being part of Earth Day will help raise much more awareness for this green program initiated by SM Cares on responsible solid waste management, especially in local communities.

Here is a list of recyclables that mall-goers can bring to their favorite SM mall’s Trash-to-Cash Recycling Market on April 22, 2017, Saturday, from 8 a.m. to 2 p.m. and on every first Friday and Saturday of the month. 


5 PET or plastic bottles

PET (polyethylene terephthalate) bottles are those made of plastic resin. These are commonly used for both food and non-food items because of their light weight, resilience, and recyclability. Examples are empty softdrinks and water bottles, shampoo or fabric conditioner containers, motor oil gallons, medicine/pills canisters, peanut butter PET jars, and any other recyclable plastic container. 


4 Aluminum or tin cans

These are usually the containers of sardines, milk, softdrinks, fruit juices, pork and beans, and other canned food and drinks that we regularly buy from the grocery and supermarkets.


3 Old paper materials

These include worn-out books that are rendered unreadable, old newspapers, used carton boxes, magazines, brown paper bags, and other paper materials that you no longer need.


2 Glassware 

These are drinking glasses, liquor and beer bottles, dinnerware, mason jars, food containers, as well as clear and colored bottles.


1 Metalware 

These are pre-loved metal cookware and kitchen items, such as pots, pans, utensils, pie plates and trays, food containers, and metal beverage containers.

Prior to bringing used and unwanted recyclables to SM, interested environmental warriors and participants must make sure that all items are washed or clean. 





ABOUT TRASH-TO-CASH

The Trash-to-Cash (TTC) is one of SM Cares’ environmental programs that aims to increase awareness on the importance of practicing proper waste disposal by minimizing or managing solid wastes with the engagement of the community/households. 

ABOUT SM CARES

SM Cares, a division of SM Foundation Inc., is the Corporate Social Responsibility arm of SM Prime Holdings, Inc. Its advocacies include Programs on Persons with Disabilities, Senior Citizens, Women and Breastfeeding, Children and Youth, OFW (or SM Global Pinoy), Social Entrepreneurship and Environment and Sustainability.

As a responsible integrated property developer, SM Cares ensures that its CSR programs serve as catalyst for positive change for the community it serves. To know more about SM Cares, you may visit HYPERLINK "http://www.smcares.com.ph" www.smcares.com.ph or HYPERLINK "http://www.facebook.com/OfficialSMCares" www.facebook.com/OfficialSMCares.

A Tale of Modern Nature: St Therese Chapel at Hamilo Coast

The architecture of the different structures in Pico de Loro Cove were carefully planned to fuse with the cove's natural topography and features.





Hamilo Coast is a place of many stories — brimming from its vast, pristine coastline that opens up to rich marine life and abundant flora and fauna. The stories also traverse from all of the beach resort town’s 13 coves that reach out to the West Philippine Sea: each one as breathtaking as the other. 

As much as it is a showcase of nature’s beauty, Hamilo Coast also presents structures carefully masterplanned to seamlessly fuse with its natural topography and features. Perched atop Hamilo Coast’s maiden community, Pico de Loro Cove, the St. Therese of the Child Jesus Chapel is a sight to behold. The glass enclosure frames panoramic views of the cove and the infinity of sea into an artwork of paradise waiting to be appreciated from afar. The chapel is also a product of sustainable features where solar power-assisted air conditioning units are utilized, and the architectural design is made sure to maximize natural light, adding ambience to an already charming backdrop.

The St. Therese Chapel shows how a subtle space blends with its impressive surrounding to provide a visual structure that is one with nature


With the St. Therese Chapel tucked perfectly in between the lush environs of Pico de Loro Cove, the entire property may serve as an ideal venue for weddings and special occasions aside from prayer and meditation. The lush open spaces, tree canopies, and the calm Pico Beach all contribute to Pico de Loro Cove’s seamless fusion of nature and design providing certain areas for tranquil pursuits and festivities. 

The St. Therese Chapel is a favored wedding venue of members due to its awe-inspiring vistas of the entire property wrapped in the comforts of nature’s charm.

Envision saying ‘I dos’ amidst the sun, the sea, and the lush landscapes. Aside from Sunday and special mass celebrations, the St. Therese Chapel is a favored wedding venue of members who choose this scenic paradise as a witness to their personal vows. Add a touch of magic to your own tale of love with awe-inspiring vistas of the entire property from the chapel. Here, verses of romance are told in the few seconds the sun meets with the sea. Such cherished moments are captured once in a couple’s lifetime. At St Therese Chapel, worthwhile family occasions are wrapped somewhere in the comforts of nature’s charm – in an ambience that provides countless vivid recollections.

While it is a venue for undisturbed peace and solemn celebrations, the St. Therese Chapel stands to be a firm testament of Hamilo Coast’s commitment to sustainability. Hamilo Coast strives to make sure that development and preservation can co-exist, thus providing a visual structure that is one with nature.



Hamilo Coast is the SM Group’s premier beach resort town in Nasugbu, Batangas. Hamilo Coast is now approximately 90 minutes from Manila via Cavitex and the new Ternate-Nasugbu Road. For inquiries, call (632) 945-8000, or visit www.hamilocoast.com

STAR CRUISES and DREAM CRUISES PH launches another leg of the cruise fair

Make your way down to the CRUISE FAIR and pick out the cruise perfect for your summer cap-off trips, mid-year adventures or even for the year-end holidays happen! #LoveStarCruises #DreamCruises


Exclusive promos and offers await as Star Cruises and Dream Cruises brings another round of the Cruise Fair happening on April 18 to 21, 2017 at the Robinsons Magnolia Atrium

Hong Kong, 8 July, 2016 – Star Cruises, the leading cruise line in the Asia Pacific, alongside the first-ever Asian luxury cruise line, Dream Cruises has once again announced another run of the Cruise Fair, highlighting exclusive promotions for the SuperStar Virgo Manila deployment, as well as the other Asian itineraries of the cruise lines’ fleets.

From April 18 to 21, 2017, Star Cruises and Dream Cruises picks up off on the success of the initial run of the Cruise Fair last March 1 to 5, 2017 in Greenbelt 5 Fashion Walk. This run showcases the perfect cruise offers capping off the SuperStar Virgo in Manila deployment as well as new offers perfect for mid-year trips and year-end holiday vacations all exclusive for this 2nd Cruise Fair.

The Cruise Fair’s main promotion highlights the 6 Day/5 Night roundtrip itinerary of SuperStar Virgo to Laoag, Ilocos Norte to Kaohsiung, Taiwan and Hong Kong, exclusively offering the following:

Let your dreams set sail as the chance to go aboard on a cruise of a lifetime is back once again, as Star Cruises and Dream Cruises bring you the 2nd ever CRUISE FAIR!


Mother’s Day Special

– Special onboard cruise treats for Moms sailing on May 13!

Inclusive of Eye Society eyewear, Bridge and Galley tours, plus exclusive invite to Captain’s Tea Party


May Birthday Cruise Package

– Free birthday package onboard for cruising May celebrants

Inclusive with HKD 200 onboard credit, room set up decoration, Complimentary birthday cake, and birthday certificate signed by the Captain

30% + 10% promotions + Additional OBCR

– 30% off running promotion plus additional 10% off promo rate

– Per cabin entitlement of HKD 800 for May 3, 4, 8, & 9; HKD 500 for other departures

Senior Citizens at 70%

– 70% off Senior Citizens for departures on April 23 & 28, May 3, 8, & 23



Free Cycling Tour

– Bring your bike and cycle around Kaohsiung for May 18 and 23

Other promotions are also offered for this Cruise Fair:


Genting Dream 5N cruises – ex Hong Kong and ex Singapore for Buy 1, Take 1 at selected departures

SuperStar Virgo 3N Farewell cruise – ex Manila on May 28 to 31 2017 at 50% off

SuperStar Virgo 7N cruises – ex Shanghai/Osaka/Yokohama on July to Nov 2017

SuperStar Gemini 3N or 2N cruises – ex Laem Chabang at 65% off

SuperStar Libra 3N cruises – ex Penang at 50% off for Low and Mid seasons

Star Pisces Overnight cruise – ex Hong Kong at 30% off all pax


As the calendar shifts to travel season, there is no way to explore and discover what awaits you beyond the shores than the top cruise line in the Asia-Pacific, Star Cruises and Dream Cruises.


To know more about Star Cruises, Dream Cruises and its available cruise offers and promos, visit the Star Cruises booth at Robinsons Magnolia Atrium from April 18 to 21 during mall hours, or visit the Star Cruises official website http://www.starcruises.com / www.starcruises.com.

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