March 1, 2018

ASUS’ All-New Intelligent Phones, the ZenFone 5 Series, Takes MWC 2018 – and the World – by Storm

Introduced as the first Intelligent Phones, the Newest ZenFone 5 series is designed with the latest and greatest Artificial Intelligence technology offered – and the world is in awe!

BARCELONA SPAIN (February 28, 2018) – The Mobile World Congress (MWC) 2018 was a huge hit as not only did ASUS take the MWC stage for the first time, but the Taiwanese Tech Giant also broke the mold by ushering in a new era of Intelligent Phones through its latest ZenFone 5 Series. With the 5th Generation of ZenFones boasting the newest Artificial Intelligence (AI) technology, innovative full-screen designs, industry leading Qualcomm processors, and quad-camera systems – Media as well as people from all over the globe were left in utter excitement for what is to await them in the newest line-up of ASUS-poweredintelligent phones.
Here are some of the event highlights from MWC 2018, where over 1,000 media from all over the world were in attendance at the Italian Pavilion to witness the launch of the ZenFone 5.

ASUS CEOJerry Shen, opens the Back to 5: ZenFone 5 Unveil at MWC 2018 in Barcelona.

ASUS CEO, Jerry Shen, unveils the latest generation of intelligent phones, the ZenFone 5 series:
The ZenFone 5 Lite (to be named ZenFone 5Q in Philippines), ZenFone 5 and ZenFone 5Z.

ASUS South East Europe Territory Manager, Daniela Idi, announces in the ZenFone 5 Lite (ZenFone 5Q locally) with the reveal of the world’s first true, independent quad-camera system

ASUS Global Marketing HeadMarcel Campus, introduces new ZenFone 5 – an intelligent phone with an all-Artificial Intelligence features.

ASUS Global Marketing Head, Marcel Campus, unveils the all-powerful ZenFone 5Z and ZenFone 5.

ASUS CEOJerry Shen and Qualcomm President, Cristiano Amon celebrate strong partnership anew atBack to 5: ZenFone 5 Unveil event.

The Era of Intelligence: ZenFone 5Z and ZenFone 5
ZenFone 5Z is an exciting next-generation 6.2-inch, dual-camera smartphone that comes with a beautiful 19:9 all-screen display (ASUS’s first-ever phone to have this feature) featuring a 90% screen-to-body ratio, packed in a 5.5-inch body size. It’s also the first-ever ZenFone model to harness the power of the latest Snapdragon 845 Mobile Platform with AIE, featuring a 3rd Generation AI platform that includes the Hexagon 685 Vector DSP, Adreno 630 Graphics, and Kryo 385 CPU.
ZenFone 5Z also benefits from the Snapdragon X20 Gigabit LTE modem, delivering speeds that surpass the gigabit barrier for a 'wireless fiber' experience, as well as integrated 2x2 802.11ac Wi-Fi and Bluetooth® 5 for ultra-low-power wireless earbuds. The extreme-performance ZenFone 5Z comes with6GB RAM and 64GB ROM, offering breathtaking performance combined with outstanding energy efficiency for long-lasting battery life.
ZenFone 5 features an exquisitely crafted design, an amazing dual-camera system, and is powered by thelatest Snapdragon 636 Mobile Platform. For an instant blast of extra power, the exclusive ASUS AI Boost— available on both ZenFone 5 and ZenFone 5Z — optimizes performance for games and other demanding tasks.
ZenFone 5Z and ZenFone 5 feature intelligent dual-camera systems that adapt and learn, delivering perfect photos every time. Equipped with the latest flagship Sony® IMX363 sensor with large 1.4µm pixels, an f/1.8 wide-aperture lens, 120° wide-angle secondary camera, four-axis optical image stabilization (OIS) and AI-enhanced camera features — including AI Scene Detection for 16 different scenes and objects, AI Photo Learning, Real-time Portrait and Real-time Beautification — ZenFone 5Z and ZenFone 5 encourage creativity and free the user to concentrate on the subject rather than the camera.

For the Stylish and Chic: ZenFone 5Q
Locally knows as the ZenFone 5Q, the ZenFone 5 Lite is a stylish 6-inch smartphone featuring the world's first globally-announced true quad-camera system with high-resolution and wide-angle cameras at both front and rear. ZenFone 5Q removes the limits on photographic creativity, with a high-resolution main camera — 20MP Sony at the front, 16MP at the rear — and, uniquely, a secondary 120° wide-angle camera at both front and rear. Unlike rival systems, each camera works independently every time for perfect selfies, wefies, landscapes, portraits or groups shots.
The 6-inch Full HD+ IPS display has a Full View 18:9 aspect ratio and an ultraslim bezel, making the pocket-friendly ZenFone 5Q as compact as a standard-aspect-ratio 5.5-inch phone. Powered by theSnapdragon 630 Mobile Platform, ZenFone 5Q combines incredible performance, optimized power efficiency and a 3300mAh battery with advanced security and convenience features — including NFC,triple-slot SIM/microSD card holder, rapid face unlock and fingerprint recognition — for a mobile experience like no other.

Market Availability
The generation of Intelligent Smartphones is said to be available in the Philippine within the second quarter of the year. For more information on this and all other incredible product from ASUS, follow ASUS Philippines on FacebookInstagram and Twitter pages, and the ZenTalk forum for more updates.

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